Description
In Units 3, 4, and 5, you will be developing our course project. First, you will select one company from the list below to focus on during these three units:
- L. L. Bean.
- Amazon.com
- Starbucks.
- Apple.
- Walmart.
For your Unit 3 assignment, you are to research and write about the company that you have selected from the above list and respond to the following questions. You can research your responses in your textbook, on the Internet, and please include at least one reference from TheWall Street Journal:
- Describe their business model and explain their supply chain strategy.
- Discuss the global challenges that they face in their supply chain.
- Discuss the importance of aggregate planning to their supply chain and their partners.
- What role does demand forecasting play in their supply chain strategy?
- Explain how pricing promotions are used to change demand.
Submit your answer in a Microsoft Word document in 800–1000 words. All written assignments should follow APA rules for attributing sources.
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Explanation & Answer
Attached.
L.L. Bean Company-Outline
Thesis Statement- This paper will focus on the business model, global challenges affecting L.L.
Bean’s Company, importance of the aggregated planning as well as the roles of the demand
forecasting of the company
I.
II.
Business Model and Supply Chain Strategy
Global Challenges
III.
Importance of Aggregate Planning
IV.
Role of Demand Forecasting
V.
VI.
Pricing Promotions
Conclusion
Running head: L.L. BEAN COMPANY
1
L.L. Bean Company
Name
Institution
L.L. BEAN COMPANY
2
L.L. Bean Company
Business Model and Supply Chain Strategy
Leon Leonwood Bean founded the company in 1912 in Freeport, Maine. It
commenced focusing on one line of the product known as the duck boots. The company is
known for its quality products and services, reliable outdoor equipment which includes
firearms, tents and a whole line of clothing which is its main line of products and expert
advice that has lasted for nearly 100 years. It focused on customers whereby they made sure
that the customers were satisfied all the time by ensuring they returned goods that they were
not satisfied with in the absence of purchase receipts (Ton, 2014). Through this, the company
was able to grow globally with sales of approximately $1.56 billion per year. For the success
of any business to be successful for such long periods, not only does ...