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Understanding the various phases of a product or service lifecycle is critical when addressing a market. If your product is in decline and the competitor's product is in growth, your strategy for the product or service will be different. This exercise will enable students to demonstrate an understanding of both their product/service life cycle stage and a competitor's product. It is designed to help students explore product mix strategies in the various phases of a product or service life cycle. This tool is critical when addressing a market penetration, market saturation or product/service decline. Assignment Steps Resource: Plunkett Research Online located in the University Library. Design a minimum 1,050-word New or Product Refresh Product Launch Plan in Microsoft®Word. The product launch plan will be for two markets: U.S. and one international market. Domestic market generally means the market where the company.

headquarters are located. If you choose a domestic market that is not the U.S. than your other market is required to be the U.S. Compare your product/service to at least one other competitor. This can be a product/service that is used by a team member in their individual assignment. The competitor does not need to be in both markets, you can have two different competitors, one for each market. Include the following:

1. Brief SWOTT (emphasizes internal market--Strengths, Weakness, Opportunities, Threats, Trends) and/or TOWS (emphasizes the external market--Threats, Opportunities, Weakness, Strength). Please, use numbers to support your SWOTT conclusions. Jordan – SWOTT; another team member could do TOWS

2. A graph or chart if the team deems it necessary.

3 - Include two of the following:

.1Definition of product or service.

2 Description of product or service--marketing message.

3 Why the product or service needs to be introduced or refreshed (target audience).

4 Address competition in each region and how the new product or refresh provides a competitive advantage.

5 Evaluate the potential growth rate. Look for information on similar products/services to determine a 3 year growth rate (Compound Annual Growth Rate-CAGR). Information may be located in the University Library.

Please, make sure that your paper contains 4 Titled and numbered Sections to reflect the assignment titles and numbers as they are listed above. Note: Charts/graphs/tables do not count toward the word count. Cite a minimum of three peer-reviewed references. Format your assignment consistent with APA guidelines. Click the Assignment Files tab to submit your assignment.


**** This is a short one, I will let you know the product as soon as we decide.******************



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New Product Launch Grading Guide MKT/571 Version 10 Marketing Copyright Copyright © 2017, 2016 by University of Phoenix. All rights reserved. University of Phoenix® is a registered trademark of Apollo Group, Inc. in the United States and/or other countries. Microsoft®, Windows®, and Windows NT® are registered trademarks of Microsoft Corporation in the United States and/or other countries. All other company and product names are trademarks or registered trademarks of their respective companies. Use of these marks is not intended to imply endorsement, sponsorship, or affiliation. New Product Launch Grading Guide MKT/571 Version 10 Edited in accordance with University of Phoenix® editorial standards and practices. 2 New Product Launch Grading Guide MKT/571 Version 10 Learning Team Assignment: New Product Launch Purpose of Assignment Understanding the various phases of a product or service life cycle is critical when addressing a market. If your product is in decline and the competitor’s product is in growth, your strategy for the product or service will be different. This exercise will enable students to demonstrate an understanding of both their product/service life cycle stage and a competitor’s product. It is designed to help students explore product mix strategies in the various phases of a product or service life cycle. This tool is critical when addressing a market penetration, market saturation or product/service decline. Grading Guide Content Students design a New or Product Refresh Product Launch Plan for two markets. The product launch plan will be for two markets: U.S. and one international market. The product/service can be one used by a team member in their individual assignment. Students compare their product/service to at least one other competitor. The competitor does not need to be in both markets, they can have two different competitors, one for each market. Students’ New or Product Refresh Product Launch Plan includes a brief SWOT (emphasizes internal market--Strengths, Weakness, Opportunities, Threats) and/or TOWS (emphasizes the external market— Threats, Opportunities, Weakness, Strength). Include a graph or chart if the team deems it necessary. Students’ New or Product Refresh Product Launch Plan includes at least two of the following: • Definition of product or service. • Description of product or service marketing message. • Why the product or service needs to be introduced or refreshed (target audience). • Address competition in each region and how the new product or refresh provides a competitive advantage. • Evaluate the potential growth rate. Look for information on similar products/services to determine a three year growth rate (Compound Annual Growth Rate-CAGR). Information may Met Partially Met Not Met Comments: 3 New Product Launch Grading Guide MKT/571 Version 10 Content Met Partially Met Not Met Total Available Total Earned 6 #/6 Partially Met Not Met Total Available Total Earned 2 #2 8 #/8 Comments: be located in the University Library. The New or Product Refresh Product Launch Plan is a minimum of 1,050 words in length. Note: Charts/graphs/tables do not count toward the word count. Writing Guidelines Met The paper—including tables and graphs, headings, title page, and reference page—is consistent with APA formatting guidelines and meets course-level requirements. Intellectual property is recognized with in-text citations and a reference page. Paragraph and sentence transitions are present, logical, and maintain the flow throughout the paper. Sentences are complete, clear, and concise. Rules of grammar and usage are followed including spelling and punctuation. Assignment Total Additional comments: # Comments: 4
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