The Cultural Environment

timer Asked: Jun 5th, 2018
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Question description

Read an article “Understanding National Culture” on page 202 of your text. Then, take the Quiz on page 195. Select one of your answers on the Quiz and explain why you matched a company with the country you chose. Why is it important for managers to understand national cultures around the world? Provide supporting rationale.

Coulter, M. (2013). Strategic management in action (6th ed.). [Electronic version]. ID: JECAMP7242 Password:Lilburn23 to get to textbook. This is a discussion must be at least 350 words and APA format

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School: University of Maryland

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The Cultural Environment
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The Cultural Environment
Reasons for Matching the Company and the Country
The location of the company that owns the retail stores of Sephora cosmetics is in France.
France is among the leading exporters of beauty cosmetics and skin care products as per the
report of 2017. When a person talks of France, the first thing that comes into the minds of many
people is Paris which is the center for fashion, art, and architecture. France is known as the realm
of high-end fashion house including Chanel and Dior among others. Ma...

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