Digital Marketing Questions

timer Asked: Jun 5th, 2018
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Question description

Hello ;

Chapter 2 of the textbook (Scott, 2015) argues that "the old rules of marketing and PR are ineffective in an online world". One key differentiation is that your effectiveness or success may depend on content or "what are you creating, compared to what are others saying about you" (Scott, 2015). This suggests that social media marketing and the online environment is an important an information marketplace. And, your success depends upon the ability of the audience or customer to find and evaluate your content compared to other sources.

1. Do you support your decision making using social media? Share examples or factors that impact your evaluation.(Answer with at least 100 words)

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Tutor Answer

School: Cornell University


Surname 1
Social Media Marketing
Social media marketing has risen to be the most attractive type of marketing that has resulted in a
turn of sales. The most substantial reason about it is the fact that most of the users are mainly
attracted into online buying. For a business to thrive and attrac...

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