Help writing interview paper

Anonymous
timer Asked: Jun 6th, 2018
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Question description

Health Care Facility Marketing

For completing this course project, you will demonstrate an ability to investigate, analyze, and critique the marketing efforts of specific health care facilities and apply this knowledge, along with your studies of marketing basics, to the overall role marketing plays in health care management.

To successfully complete this assignment, you will be expected to utilize material and learning from your course studies, as well as your interview experiences to discuss the following in both overall and specific levels within health care facility marketing efforts and plans:

  • Assess the patient perspective of quality and services.
  • Analyze market research in the health care environment to develop a marketing plan that is in line with a strategic plan.
  • Analyze competitive forces in the market place in determining strategy.
  • Analyze common internal sources of quantitative information utilized in strategic decision making.
  • Analyze critical strategic challenges facing the health care organization.
  • Describe the last new service offered at each hospital and how they were marketed.

Additional Requirements

Your paper meet the following additional requirements:

  • Include the following for your final paper:
    • Cover page.
    • Introduction.
    • Sections addressing each of the six grading criteria in the scoring guide.
    • Conclusion.
    • Reference page with a minimum of five resources.
  • Be sure to follow current APA style and format for resources and in-text citations.

Tips for Each Section

  • Assess the patient perspective of quality and services.
    • For this section, write about the ways that health care facilities can assess the patient's perspective of the quality of care and services they provide. Discuss why this is important and the pros and cons with different methods. Please use examples from your interviews to help explain and back up the theory from the course.
  • Analyze market research in the health care environment to develop a marketing plan that is in line with a strategic plan.
    • For this section, explain how important market research is to developing marketing plans, how facilities go about doing it, and how best to make sure that you are staying in alignment with the overall strategic plan of the facility or organization. Again, you can include actual examples from your interviews to show strengthen your ideas.
  • Analyze competitive forces in the market place in determining strategy.
    • Discuss this in detail from what you learned about the types of competitive forces that exist for facilities when they are making their overall strategic plans and marketing plans. Refer to the course material directly and the examples that you gathered in your interviews.
  • Analyze common internal sources of quantitative information utilized in strategic decision making.
    • Identify and discuss in detail the type of quantitative information, data, statistics, et cetera, that health care organizations need to gather and make sense of to be able to put together effective strategic plans and marketing plans for their organization. Be sure to include who provides the information internally for upper management. You should back up your ideas with what you gathered from your interviews here as well.
  • Analyze critical strategic challenges facing the health care organization.
    • You should have gotten some good examples of critical strategic challenges identified in your interviews. You have also been researching the different types of issues that are out there in our health care system today with all the changes we are experiencing. These are the types of things you need to identify and discuss how and why they are creating challenges for health care managers and organizations.
  • Describe the last new service offered at each hospital and how they were marketed.
    • This section comes directly from the interviews and the Web site evaluations you did. Describe the latest product or service and how it was taken through the marketing process by the marketing professionals you interviewed.


Tutor Answer

benwamonicah
School: Cornell University

Attached.

Running Head: HEALTH CARE FACILITY MARKETING

Health Care Facility Marketing
Institution Affiliation
Date

1

HEALTH CARE FACILITY MARKETING

The interviews on the two health care facilities on marketing provide all information
regarding marketing. Healthcare industry requires a marketing department for selling its product
and services to customers. A good marketing research is vital for developing a viable strategic
plan for the success of a healthcare organization. The interviews include one with the marketing
professions from North Central Baptist marketing department and also from Northeast Methodist
Hospital. This paper gives an analysis of the two interviews which both from San Antonio,
Texas. Additionally, the paper put to light the importance of marketing in the two organizations
and the role they play in strategic marketing.
During the interviews, the authority seeks to understand the importance of assessment of
patient’s perspective quality and services of the organization. In both interviews, an assessment
of services and quality of care to patients is also put into perspective. The interviewee from
North Central Baptist marketing department response to the question shows the need for meeting
customer’s satisfaction. Adrianna Guerrero, informs of the random services to ascertain if
customer’s satisfaction as per her respective organization. To make this exercise successful, the
organization has developed a customer service manager who ensures that all patients and their
family members get the critical services.
The interview with Kendra Nelms Barber of Northeast Methodist Hospital attests to the
need of assessing customers’ satisfaction. In their organization surveys are conducted an
interview through calls. The response of the patient...

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Review

Anonymous
Wow this is really good.... didn't expect it. Sweet!!!!

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