Description
Harley-Davidson has chosen to compete in various country markets in Europe and Asia using an export strategy. Go to the Investor Relations section at www.harley-davidson.com and read the sections of its latest annual report related to its international operations. Why does it seem that the company has avoided developing production facilities outside the United States?
Which strategic option from your reading for entering foreign markets has HD adopted?
Why do you think they have adopted this strategy?
Explanation & Answer
Attached.
Running head: ANNUAL REPORT RELATED TO ITS INTERNATIONAL OPERATIONS
Annual Report related to its international operations
Institution Affiliated
Date
1
ANNUAL REPORT RELATED TO ITS INTERNATIONAL OPERATIONS
2
The recent annual reports by the company allude to the fact that the company is more
focused on increasing domestic production. For example, in the 2009 annual report Kieth E.
Wandell, President, and CEO commented that the company will be focused f...
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