Business Finance
B280 Rasmussen College Module 3 Strategic Planning Discussion Paper


Rasmussen College

Question Description

It is now time to begin the strategic planning phase of your project. You have been hired as a consultant to help MovieFlix solve a business problem. You've previously described to MovieFlix's leadership the first step to helping them solve their problem. Now it's time to provide them with a full plan and timeline.

For your project this week, you will need to do the following:

  • Create a chart/table where you detail a SWOT analysis for MovieFlix. For your SWOT analysis, you need to list 3 internal strengths, 3 internal weaknesses, 3 external opportunities, and 3 external threats for MovieFlix.
  • In 1-2 paragraphs, discuss the information that you put into your SWOT analysis. Why did you list the strengths, weaknesses, opportunities, and threats that you did? Why are they strengths, weaknesses, etc.
  • Now detail the rest of the steps that you will guide MovieFlix through to reach a positive resolution to their problem. Make sure that you provide their leadership team with a timeframe for when you anticipate the project to be completed by.
  • Remember to use proper tone in your paper. You are speaking from a "consultant" point of view. Your audience is the Leadership Team at MovieFlix.
  • Make sure to include an APA formatted title page and reference page for sources that you may have used for your research. Remember to follow APA guidelines when paraphrasing or quoting information. Don't forget to cite your sources and include in-text citations as necessary.

Final Answer



Strategic Planning
Student's Name
Course Number-Name of Course
Instructor’s Name


Strategic Planning

✓ Competition from similar firms
• It is the leading broadband provider
✓ Pricing issues
• Can afford to offer free viewership to
✓ Quality of the pictures is not as good
members for some films
as other sites
• Offers a rich library with access to

There is inadequate parental guidance
various movie categories
or control
• Clients do not need to have extra
software for downloads
➢ The broadband company can tap the
❖ Challenging pricing strategies to lure
increasing number of online users to
expand its operations
❖ Management issues
➢ Movieflix management can utilize the
❖ Ability to retain clients and fear to
internet and high levels of creativity
lose them to the competing firms such
and innovation to outdo competitors
as Netflix
➢ The company can utilize technology to
enhance picture quality and ability to
download just like the competitors
such as Netflix

Studies indicate that the internet is increasing the number of people it hosts or those who
visit websites due to the improvement in technology (Chaffey and Ellis-Chadwic...

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