Keywords and Ad groups for Surface Pro (Microsoft tablet)

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vapbtavgb

Business Finance

Description

Deliverables: put the following in a POWERPOINT.

1.Keywords & Ad Groups

2.Ads

2. You will construct an AdWords campaign complete with two parts - keywords and ads.

  • Keywords must be grouped together by categories known as 'Ad Groups'. You should have a minimum of 6 Ad Groups - 3 'head' keywords ad groups and 3 long tail keywords ad groups.
  • Each keyword ad group should have two ads per ad group. The copy you write for the two ad groups should test two propositions. Example - are you testing 'free shipping' vs. 'great customer service' to see which will get more clicks? The ad copy must reflect this.

KEYWORDS

Keywords must be grouped together by categories known as 'Ad Groups'.

You should have a minimum of 6 Ad Groups – 3 head ad groups and 3 long tail ad groups.

ADS

Each ad group must have two ads per ad group.

The first ad is your original ad.

The second ad is the variation in your ad. This is the A / B test.

TIP - The Ad copy you write for the two ad groups should test two propositions. Example - are you testing 'free shipping' vs. 'great customer service' to see which will get more clicks? The ad copy must reflect this.

Please reach out to me if the instructions are unclear or you'd like more information.

The attached powerpoint has more detailed instructions on how to do it.

Unformatted Attachment Preview

Midterm Overview, Check MC For Due Date 1. You will construct an AdWords campaign complete with two parts keywords and ads. 2. Choose one physical product you'd like to market online. Pick an exact product such as 'Beats Studio', do not pick a broad category such as 'headphones.' The product must currently exist. Do not pick a fictional product. 3. Deliverables (put the following in a POWERPOINT (not google slides). 1. Keywords & Ad Groups 2. Ads Midterm Overview, Check MC For Due Date  Keywords  Keywords must be grouped together by categories known as 'Ad Groups'.  You should have a minimum of 6 Ad Groups –  3 head ad groups and  3 long tail ad groups. Midterm Overview, Check MC For Due Date  Ads  Each ad group must have two ads per ad group.  The first ad is your original ad.  The second ad is the variation in your ad. This is the A / B test.  TIP - The copy you write for the two ad groups should test two propositions. Example - are you testing 'free shipping' vs. 'great customer service' to see which will get more clicks? The ad copy must reflect this. Sample of PPT for your project Slide 1  Full name  Title MKT442 Slide 2 – Ad Group 1  Ad Group 1  Tell me if this is Head or Long Tail Ad Group  Tell me in simple English what his Ad Group is about.  Example –  Ad Group 1 – Long Tail – This ad group is about people searching for headphones with the following variables: 1. wireless, 2. waterproof, 3. over the ear, 4. made in Germany 5. headphones. Slide 3 – Ad Group 1 Keywords  Dump all of the keywords you deem fit for the ad group. Slide 4 – Ad Group 1’s Ad  Headline 1 (Title) – 30 Characters  Headline 2 – 30 Characters  Description – 80 Characters  Display URL – 30 Characters Slide 5 – Ad Group 1’s Ad Variation MUST tell me what this variation is, what is different about this ad, why are you testing it?  Headline 1 (Title) – 30 Characters  Headline 2 – 30 Characters  Description – 80 Characters  Display URL – 30 Characters Next Slides  Do the last 4 slides for EACH Ad group and you are done.
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Explanation & Answer

Hi, find the powerpoint attached.

Ad Words campaign for
Samsung Galaxy A8
Name of the student
Institution Affiliation

Ad Group 1
 Ad Group 1-this ad Group is about people searching
for Samsung Galaxy A8 display with the following
variables:
 Touchscreen
 Screen size
 Resolution
 Pixels per inch

Ad Group 1 keyword





Samsung galaxy A8 touch screen
Samsung galaxy A8 screen size
Resolution for Samsung galaxy A8
Samsung galaxy A8 pixels per inch

Ad Group 1’s Ad
 The Samsung Galaxy A8 display features
 Display features of Samsung galaxy A8
 The Ad highlights Ad Group 1’s features such as
touchscreen, resolution, screen size and pixels per
inch.
 www.samsung.com/global/ galaxy-a8/display

Ad Groups 1’s Ad variation
 The Samsung Galaxy A8+ display feature
 Display features of Samsung galaxy A8+
 Samsung Galaxy A8+ has many similar feature but has
different display as compared to Samsung Galaxy A8
 www.samsung.com/global/ galaxy-a8+/display

Ad Group 2
 Ad Group 2-long tail-this ad Group is about peopl...


Anonymous
Great study resource, helped me a lot.

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