Description
Deliverables: put the following in a POWERPOINT.
1.Keywords & Ad Groups
2.Ads
2. You will construct an AdWords campaign complete with two parts - keywords and ads.
- Keywords must be grouped together by categories known as 'Ad Groups'. You should have a minimum of 6 Ad Groups - 3 'head' keywords ad groups and 3 long tail keywords ad groups.
- Each keyword ad group should have two ads per ad group. The copy you write for the two ad groups should test two propositions. Example - are you testing 'free shipping' vs. 'great customer service' to see which will get more clicks? The ad copy must reflect this.
KEYWORDS
Keywords must be grouped together by categories known as 'Ad Groups'.
You should have a minimum of 6 Ad Groups – 3 head ad groups and 3 long tail ad groups.
ADS
Each ad group must have two ads per ad group.
The first ad is your original ad.
The second ad is the variation in your ad. This is the A / B test.
TIP - The Ad copy you write for the two ad groups should test two propositions. Example - are you testing 'free shipping' vs. 'great customer service' to see which will get more clicks? The ad copy must reflect this.
Please reach out to me if the instructions are unclear or you'd like more information.
The attached powerpoint has more detailed instructions on how to do it.
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Explanation & Answer
Hi, find the powerpoint attached.
Ad Words campaign for
Samsung Galaxy A8
Name of the student
Institution Affiliation
Ad Group 1
Ad Group 1-this ad Group is about people searching
for Samsung Galaxy A8 display with the following
variables:
Touchscreen
Screen size
Resolution
Pixels per inch
Ad Group 1 keyword
Samsung galaxy A8 touch screen
Samsung galaxy A8 screen size
Resolution for Samsung galaxy A8
Samsung galaxy A8 pixels per inch
Ad Group 1’s Ad
The Samsung Galaxy A8 display features
Display features of Samsung galaxy A8
The Ad highlights Ad Group 1’s features such as
touchscreen, resolution, screen size and pixels per
inch.
www.samsung.com/global/ galaxy-a8/display
Ad Groups 1’s Ad variation
The Samsung Galaxy A8+ display feature
Display features of Samsung galaxy A8+
Samsung Galaxy A8+ has many similar feature but has
different display as compared to Samsung Galaxy A8
www.samsung.com/global/ galaxy-a8+/display
Ad Group 2
Ad Group 2-long tail-this ad Group is about peopl...