Portfolio Project Option #1: Paper: Evaluation and Analysis of a Change Management Plan

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Description

For this project, you will analyze an organizational change plan. This assignment is not a research paper, but is instead an evaluation and critique of the dynamics of the components of a strategic organizational change plan of an organization of your choosing.

The Portfolio Project is designed to do two things:

  1. Assess your understanding of how to analyze information based on an effective change implementation plan.
  2. Evaluate your ability to write a critical analysis essay that is based on the purposeful behavior of employees and that is logical, valid, and credible.

Again, our goal here is an analysis of an effective strategic organizational change management model and not of the organization itself.

Directions:

  1. Select one of the following organizational change plan management templates as a reference for your Portfolio Project.
  2. Base your analysis on one organization from the course textbook. If you wish, you may select a different organization but you must receive instructor approval first. The organization may be nonprofit or for profit, and may be national, international, or regional in scope. There must be a valid reason for organizational change such as: implementing an environmental sustainability plan, implementing or improving a corporate social responsibility program, or generating innovative and creative outlets that entail flattening the management structure, for example.
  3. The audience for your analysis may be the board of directors, management, shareholders, or any group of stakeholders of your choice. Be sure to identify which audience you choose.
  4. Include the following in your analysis:
    • Identify the role of strategic renewal in propelling change.
    • Focus on the behavioral aspect of organizational change.
    • Analyze the dynamics of motivating employees to alter their behaviors.
    • Differentiate the three faces of change: turnaround, tools and techniques, and transformation.
    • Understand the source of both employee resistance to and support for change.
    • Appreciate the importance of trigger events in initiating change efforts.
    • Examine the role that “going global” plays in triggering organizational change.
    • Conclusion
    • References

Your Critical Analysis Paper must:

  • Cite at least six scholarly sources that are not readings for this course.
  • Incorporate terms and concepts from the class readings and lecture pages.
  • Be 8‐10 pages in length, not counting the title and reference pages, which you must include. Be sure your paper includes a proper introduction and conclusion.
  • Be formatted according to the APA format.



**I HAVE CHOSEN STARBUCKS FOR THIS PROJECT**

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Explanation & Answer

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Running head: PORTFOLIO PROJECT OPTION

Starbucks: Organizational change plan

Name

Instructor

Course

Date

1

PORTFOLIO PROJECT OPTION

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Introduction

Starbucks Multinational Corporation is a coffeehouse chain and coffee company having it’s
headquartered in the United States of America and the company functions in more than 26, 700
areas in the whole world. The increasing global expansion of the company seems unstoppable
because the Starbucks is popularly recognized for romanticization of the customer's experiences,
quality roasting, and sourcing, as well as serving quality coffee. Starbucks implemented
multinational techniques and a “painful, three-year transformation” at the 2010 fiscal year end.
Following the launch of the new models, the multinational organization instantly introduced new
services and products that ultimately redefined the global expansion new era of the company.
However, many of the customers believe that they not treated with the respect and dignity they
deserve as a stakeholder of the organization (Hanson, 2018). The drinks and beverages industry
remains one of the most promising areas of business for Starbucks Corporation in most parts of
the world and that is the reason why the management of the company thought it wise to
reevaluate itself in ensuring that they treat their clients in a manner that they shall leave the
premises of the organization better than they came in. Customer satisfaction is one the strategies
most of the companies use to attract and retain their customers and even good public image and
reputation. The way the company treats its customers would dictate whether the customers visit
the premises of the firm for the second time and even become loyal customers who are vital to
the success of the company. The journey of customers has gone many evolutions and today it’s
not just about direct sales but rather about the satisfaction or even exceeding the needs of the
clients. Starbuck has therefore renewed its strategies and initiatives on how the employees, as
well as the management, treat their clients that would enable the corporation to steer back to the
major coffee business.

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Identify the role of strategic renewal in propelling change

Shifting Competitive
Environment

Organizational Change
Strategic Renewal

New Opportunities
Altering Behavior
Patterns of Employees

The development of the organization: The Company needs to adopt the organizational
effectiveness which calls for social sciences as well as fields of behavioral to offer direction to
the planned efforts of change. The problems of performance usually live in the hand-offs
between units, between functions, between tasks, and between employees; these are the
challenges that Starbucks should target for the initial transformations. The company should also
align the tasks with the employees in place. The firm should adopt behavioral change approach
which begins with the major strategic activities identification of the organization before asking
the workers to redefine their relationships, roles, and responsibilities to carry out those activities.
The alignment of the task brings together the organizational development insight with the focus
on the bottom-line performances. The approach of task alignments to the implementation of
changes can assist the company to develop motivation of adopting new behaviors by paying
attention to actual, immediate problems that generate tangible outcomes or results.
Executing and implementing organizational transformations and strategies to remain to win and
remain competitive is an increasing imperative in the universe of accelerating changes. To
empower, inspire and motivate Starbucks to acquire new levels of performance and customer

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satisfaction, the management and the entire staff should be ready and willing to embrace change
and join other executives in learning new leadership competencies, processes and behaviors in
renewing and sustaining the changes and organizational transformations.
The focus is on the interventions of transformation which have impacts in the establishment of
core values of corporate, meeting the changing needs of the rapidly growin...


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