Attached.

Running head: INTERNAL ENVIRONMENT

1

Internal Environment
Institution Affiliation:
Date:

INTERNAL ENVIRONMENT

2

Internal Environment
Boston Beer Company has a strong reputation in their core competence. They focus on
creating the best product for their customers. They ensure that they provide the market with the
best product through continuous quality check that starts from the raw material to the retail. They
ensure that their products are in healthy and clean place in retail points such as bars and
restaurants. Boston Beer Company is financially strong and no or minimal debt. It runs with over
one hundred and sixty liquid cash for its normal operation. It also relies on no debts for its
normal operations. Its stock is well recognized for its high performance in the stock market thus
attracting more investors. However, due to its financial position and abilities, it discourages
investors by failure to pay dividends to the investors.
The company has more than seven hundred and fifty dedicated human resource members
that offer services at different points in the organization. The company invests heavily in training
the employees giving it the best sales staffs in the alcohol industry in the country today. The
company has among the most ethical employees based on the change in their corporate
governance policy that makes the employee responsible for their actions.
Boston Beer Company has three breweries located in three different states. This makes
the distribution across the country easier. It also has two offices in California. The company
management believes that their physical resources are enough to meet the need of the current
market demand.
Strengths and weaknesses
The strengths of the Boston Beer Company include a strong distribution network. The
company has a strong distribution network capable of reaching out to most of its potential

INTERNAL ENVIRONMENT

3

customers within and outside the count...