Description
Purpose of Assignment
This assignment is designed to help students analyze and understand how price setting and go to market (distribution) are interrelated and affects the profitability and growth of the business. It has been designed to be a short overview on purpose: the concepts of pricing and distribution are complex and a general understanding is what should be absorbed in one week of study.
Assignment Steps
Construct a minimum 850-word plan for setting price and a distribution model (place/distribution) in Microsoft® Word. This plan should address at least four elements (from the Price and Place/Distribution list below) of the Price and Place/Distribution section of the marketing plan.
- Price and Place/Distribution:
- Distribution Strategies
- Channels, Mass, Selective, Exclusive
- Positioning within channels
- Dynamic/Static Pricing Strategies
- Channel tactics (Pricing)
- Daily pricing, promotion pricing, List pricing
Note: Charts/graphs/tables do not count toward the word count.
The plan will be a continuation of your global or multi-regional business you chose in Week 1. This will be incorporated into your overall marketing plan for Week 6.
Cite a minimum of three peer-reviewed references.
Format your assignment consistent with APA guidelines.
Explanation & Answer
Attached.
Running Head: PRICE AND CHANNEL STRATEGY
Price and Channel Strategy
Name
Institutional Affiliation
1
PRICE AND CHANNEL STRATEGY
2
Distribution Strategies
To distribute the products to end users, FedEx uses macro strategies that include direct
distribution (direct shipping), cross docking, milk runs, and indirect distribution. It also uses
penetration distribution strategies such as intensive distribution, exclusive distribution, pool
distribution, Hub and Spoke Model, and selective distribution. Direct distribution involves
shipping goods directly to point of need (Jayaswal & Jewkes, 2016). When services are ordered
by the customers, the company delivered them directly to the customers’ premises. Direct
shipping used by the company is important because it eliminates intermediaries as well as saving
time when distributing goods to the customers. Direct shipping also improves accuracy when
delivering goods to the customer.
PRICE AND CHANNEL STRATEGY
3
Cross Docking strategy used by FedEx involves movement of goods and services from
the receiving docks directly to the shopping dock. The two basic form of cross docking used by
FedEx include basic cross dock and Flow through Cross Dock. When using cross docking, goods
do not need to be placed in storage hence eliminating the need for intermediate facilities such
w...
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Europe(Continental)