MKTG600 Discussion

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Business Finance

American Public University System

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Hello, I need help with a discussion post, I have attached guidelines. 250 words APA format.

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Pricing Strategy in the Marketing Plan
Pricing is perhaps the most essential aspect of a marketing plan because it affects both
consumer perception and profitability directly (De Toni et al., 2017). Pricing strategy should be
designed in conjunction with branding, competitor activity and value proposition in the market
when determining product pricing.
For example, when the brand wants to perceive itself as a premium product; higher prices
could re...

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