Rough Draft detailed analysis of UPS CRM system benefits and challenges

User Generated

XF2017

Business Finance

Information Systems in Organisations

New England College

Description

Topic: The benefits and challenges of CRM (Customer Relationship Management), highlighting customer loyalty programs

Company:UPS (United Parcel Service)

  • Your Role | Information Systems Consultant
  • Target | Company’s existing CRM system
  • Your Format | 3 page Research Paper Draft
  • Your Topic | Outline the strengths, weaknesses, and your recommendations to take the customer’s experience to the next level through better Information Systems (there is always room to take things to a higher level, even in well run organizations.
  • Directions:
  • Taking on the role of Information Systems Consultant, analyze a company’s existing CRM system from available public information. Try to touch on each of the topics covered throughout this course to help outline the strengths, weaknesses, and your recommendations to take the customer’s experience to the next level through better Information Systems (there is always room to take things to a higher level, even in well run organizations.) Assignment Tips: This assignment presents some challenges, in that you have limited information about the inner workings of their systems -- do your best to piece together information from your experience with their service(s), their website, and articles written about their service(s). You can make simple, obvious assumptions about how things operate, but try to focus on the publicly available information as much as possible (and cite sources). Share your own tips and ideas for this project with your Group members using Group Announcements and Group Discussions. Real business where the leaders often only have time to focus on the summary analysis (your presentation) that you derive from your detailed analysis (your paper). Please remember to make presentations concise, clear, and engaging. Parameters: · APA format -double-spaced, with references

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Research Project Grading Rubric Category Research and Citation Knowledge and Confidence PowerPoint Skills Components Spelling and Grammar 20 -16 All information throughout the presentation is accurate. Uses more than 5 sources that are substantial, authored by professionals/experts and obtained through the library databases 15 - 11 Information is good and/or relevant with specific details. Uses 3 - 5 sources that are authoritative from library databases. 10 - 6 Information is sufficient and/or relevant. Some specific details. Uses 2 or 3 sources from the internet. 5-0 Information is insufficient and/or irrelevant. Few specific details. Uses 1 general source Cites all sources consistently, in alphabetical order, all in MLA format, with full information about each source Clearly demonstrates extensive knowledge of subject, speaking confidently and covering topic thoroughly Highly appealing in style, with appropriate theme, color, fonts, and limited animation. Cites using MLA format with only 1 or 2 errors Cites using in some format with errors Demonstrates a basic knowledge of subject, discussing topic with familiarity Presents topic reading from PowerPoint Appealing in style, with appropriate theme, color, fonts, and limited animation. Title, introduction, Conclusion, and Works Cited are presented clearly and completely. Acceptable in style and presentation quality. Cites source(s) with incorrect format, insufficient information, or doesn't cite sources Presents topic hesitantly, with incomplete understanding of the subject Lacks appeal, overuse of animation, hard to read fonts, poor theme and slide color selection. Title, Introduction, Conclusion, and Works Cited are underdeveloped, or missing. Presentation has one typo/misspelling/ grammatical error. One or two misspellings, but no grammatical errors. Title, Introduction, and Conclusion relate to the focus of the presentation. Examples support the main ideas and all content is covered thoroughly. Works Cited is accurate. No misspellings or Grammatical errors. Presentation has a Title, introduction, Conclusion and Works Cited but is not complete or thorough. More than two grammatical and/or spelling errors. Total
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Anonymous
This is great! Exactly what I wanted.

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