Analyze how Amazon uses the grand strategies of concentration, market development, and product development

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Refer to Case Study 10 and Exhibit 7.4 (attached) Amazon.com, Inc. (Case Study 10) describes the company’s founding in the mid-1990s. Analyze how Amazon uses the grand strategies of concentration, market development, and product development as a part of its long-term strategy for growth.

In a 3 page paper, address the following:

  • Concentration:
    • Increasing the current customers’ rate of use
    • Attracting competitors’ customers
  • Market Development
    • Opening additional geographic markets
    • Attracting other market segments
  • Product Development
    • Developing new product features

Include a introduction and conclusion, please follow APA format

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Running head: AMAZON INC.

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AMAZON INC.
Name
Course
Date

AMAZON INC.

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Amazon Inc.

Amazon is a household name in the online retail sector which underwent a series of
developments to ensure its success in the online platform. The company got founded in July
1994 by Jeff Bezos who continues to manage it till date. It was formed initially as an online
bookstore, and it first sold its product, a book, in July the following year. The company, later on,
went public where it listed its shares in the NASDAQ worldwide market. Due to its visionary
leadership, the company went from an online bookstore to be the largest online retail store in the
world. The status got acquired through a series of actions that entailed the expansion of product
and service innovations and inventions done through partnerships, alliances, and acquisitions.
Additionally, there were also agreements with other companies that propelled the company to
greater heights. The offerings mentioned such as partnerships and exclusivity agreements led
Amazon to become the largest online retail store.
Concentration
Concentration is the mechanism used to increase the number of ...


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