corporate vs Marketing strategy

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Business Finance

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Running head: CORPORATE AND MARKETING STRATEGIES OF PEPSICO INC.

Corporate and Marketing Strategies of PepsiCo Inc.
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CORPORATE AND MARKETING STRATEGIES OF PEPSICO INC.

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From a business point of view, organizations and companies always formulate strategies
that will ultimately help in meeting the goals of the company. The strategy certainly refers to the
goal setting and planning on how to achieve the bigger picture objectives set by the company.
Business strategies always range depending on the goals of the company. For instance, when
improving brand positioning a different strategy is adopted compared when a company wants
increased sales. On the other hand, both corporate strategy and marketing strategy play a
significant role towards overall development and success of the organization. Some business
analysts perceive that marketing strategy includes the strategic planning aspects that are intended
to develop...


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