Business Finance
Grantham McMaster Natural Designs Inc & Customer Bird Feeders Case Study Paper

Grantham University

Question Description

Read the Natural Designs Inc. case study on page 26 of your textbook, and answer the four questions at the end.

The requirements below must be met for your paper to be accepted and graded:

  • Write between 750 – 1,250 words (approximately 3 – 5 pages) using Microsoft Word in APA style, see example below.
  • Use font size 12 and 1” margins.
  • Include cover page and reference page.
  • At least 80% of your paper must be original content/writing.
  • No more than 20% of your content/information may come from references.
  • Use at least three references from outside the course material, one reference must be from EBSCOhost. Text book, lectures, and other materials in the course may be used, but are not counted toward the three reference requirement.
  • Cite all reference material (data, dates, graphs, quotes, paraphrased words, values, etc.) in the paper and list on a reference page in APA style.

References must come from sources such as, scholarly journals found in EBSCOhost, CNN, online newspapers such as, The Wall Street Journal, government websites, etc. Sources such as, Wikis, Yahoo Answers, eHow, blogs, etc. are not acceptable for academic writing.

A detailed explanation of how to cite a source using APA can be found here (link).

Download an example here

Grading Criteria AssignmentsMaximum Points
Meets or exceeds established assignment criteria40
Demonstrates an understanding of lesson concepts20
Clearly presents well-reasoned ideas and concepts30
Uses proper mechanics, punctuation, sentence structure, and spelling10

Final Answer



Strategic Operations Management
Student’s Name
Institutional Affiliation




Case Study: Natural Designs Inc.
Question 1
Short-term Decisions: Jim McMaster must decide on the number of employees who will
work on customized feeders on daily basis. This action will depend on the volume of sales
ordered because the number of sales varies considerably. To deal with this situation on an instant
basis, it is advisable that he trains employees from other departments in skill requiring
customized production to deal with emergency orders. The employees can work on customized
feeders during peak times and return to their original job duties in low times. There should be a
real-time update for orders through the internet that will provide information for daily production
target (Sarkis, 2003).
Long-term Decisions: These are improvements that would require extensive planning and
huge investments in accomplishing. Jim McMaster will have to increase the number of facilities
to help the production processes. In this case, Jim will have to add more production equipment
and other infrastructures such as new premises. In terms of technology, there is the n...

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New York University

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