Writing
Columbia Southern Market Selection Decisions Segmentation & Positioning Paper

Columbia Southern University

Question Description

Create and submit a word document that identifies the market selection decisions (dictates the marketing mix). Include the following:
 Segmentation: identifying groups of consumers based on their common needs
 Target marketing: choosing the segment(s) that will allow an organization to achieve its marketing goals
 Positioning: fixing the entity in the minds of the consumers in the target market
Be sure to use proper APA formatting when appropriate.

Final Answer

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