Business Finance
Grantham Boutique Hotel Operational Challenges Case Study Discussion

Grantham University

Question Description

  • Read the Boutique Hotels case study on pages 100 – 101 of your textbook, and answer the three questions at the end.

The requirements below must be met for your paper to be accepted and graded:

  • Write between 750 – 1,250 words (approximately 3 – 5 pages) using Microsoft Word in APA style, see example below.
  • Use font size 12 and 1” margins.
  • Include cover page and reference page.
  • At least 80% of your paper must be original content/writing.
  • No more than 20% of your content/information may come from references.
  • Use at least three references from outside the course material, one reference must be from EBSCOhost. Text book, lectures, and other materials in the course may be used, but are not counted toward the three reference requirement.
  • Cite all reference material (data, dates, graphs, quotes, paraphrased words, values, etc.) in the paper and list on a reference page in APA style.

References must come from sources such as, scholarly journals found in EBSCOhost, CNN, online newspapers such as, The Wall Street Journal, government websites, etc. Sources such as, Wikis, Yahoo Answers, eHow, blogs, etc. are not acceptable for academic writing.

A detailed explanation of how to cite a source using APA can be found here (link).

Download an example here

Grading Criteria AssignmentsMaximum Points
Meets or exceeds established assignment criteria40
Demonstrates an understanding of lesson concepts20
Clearly presents well-reasoned ideas and concepts30
Uses proper mechanics, punctuation, sentence structure, and spelling10
Total100

Final Answer

Attached.

Running head: BOUTIQUE HOTEL

1

Boutique Hotel
Name
Institution

BOUTIQUE HOTEL

2
Question 1

Developing a boutique hotel is an exciting venture but also has its own share of
challenges. Firstly, one may encounter challenges in the process of design and architecture
(Melissen, Cavagnaro, Damen & Duweke, 2015). Notably, one of the defining features of a
boutique hotel is that it must be able to create its own identity or personality which is
different from that of the typical hotels. The goal of the process of design and architecture is
to make sure that the boutique hotel has an intimate, unique, and stylish environment that
would make a customer return. Secondly, a challenge may emerge when isolating a target
market. For the boutique hotel to be successful, it must successfully be able to establish a
niche in the market by focusing its efforts on a selected market. This may be a challenge
given that the market is already saturated. The third challenge is ensuring that the boutique
hotel offers their customers unique services. It is quite difficult to offer the customers unique
service that will differentiate the boutique hotel from the others in the market. ...

Kishnewt2017 (29908)
Purdue University

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