Article Review

Anonymous
timer Asked: Jul 2nd, 2018
account_balance_wallet $10

Question description

Find an article on Marketing Communications that is less than 2 years old and from a quality source. (Use the library databases, Business Week etc. No blogs, Wikipedia, eHow, About.com or any non-collegiate sources will be accepted.) Read the article and provide a summary of the article (2-3 paragraphs.

Following your summary of the article discuss what the article means to you (2-3 paragraphs). This could take the form of explaining what information you learned from the article, how the article helped you gain a better understanding of marketing communications or how the article relates to or applies to you in your professional career (be sure to provide an example_.

Your article review should be 2-3 pages and should include a title page and a reference page. The reference page MUST include the information on the article you read. (You should provide the link).

View the Rubric Here.

Tutor Answer

TutorLeal
School: University of Maryland

Attached.

Outline
Introduction
Body
Conclusion
References


Course Title
Student Name
Institution Affiliation

1
INTEGRATING MARKETING COMMUNICATIONS: NEW FINDINGS, NEW
LESSONS, AND NEW IDEAS
This article talks about the increasing significance of integrating marketing
communications due to the problematic issues caused by the changing media patterns, the
introduction of new media which play a significant role in creating the current market system
where the attention of consumers is vastly divided. The authors, Rajeev Batra and Kevin Lane
Keller, apply the use of relevant academic research based on the aspects that managers prioritize
on, to provide an in-depth analysis on the effects of latest media developments such as social
media, TV and mobile on consumer decision making.
Due to their expertise in marketing comm...

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Review

Anonymous
Thanks, good work

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