Running Head: STRATEGIC PLANNING: PROPOSAL
Strategic Planning: Proposal
Ricky Demoraes
BUS/475 Intergraded Business Topics
June 17th, 2018
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STRATEGIC PLANNING: PROPOSAL
Introduction
Nokia Corporation is a company that was founded in 1865. This company major in the
manufacture of consumer electrons, information technology, and multinational
telecommunication products. Its headquarters are in Espoo, in the greater Helsinki metropolitan.
Over the years, the corporation has invested in various industries. It was initially founded as a
pulp mill and was being associated with cables and rubber. Later, in the 1990s the company
started to focus on large-scale telecommunication infrastructure, licensing and technology
development. Currently, Nokia is a prominent major contributor to the telephone industry has
contributed in the development of the 3G, LTE standards, and GSM and is known as the
company with the largest global vendor for mobile phones.
Nokia Corporation began focusing on its telecommunication infrastructure business after
a partnership with Microsoft and due to market struggle. The Nokia brand has returned to the
smartphone and mobile through a licensing arrangement with HMD Global. Finns viewed the
company with national pride due to its business making by far the largest company and brand
from Finland (Kapferer, 2015). Product and services from Nokia Corporation are marketed
globally. However, due to changes in customers’ preferences and taste and the advancement of
technology, the company has to be updated on the trending market design to satisfy all
consumer’s needs.
Nokia Corporation Company has strategies to introduce a division by improving the
existing service division and platform to improve the feature of the smartphone to meet the need
of the customers. The new division is purposed to help the company adhere to its mission which
is to ensure that they deliver quality goods and services that meet the customers’ needs. This is a
detailed plan aimed at showing how the new division will cater to the need of the customers
STRATEGIC PLANNING: PROPOSAL
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which are prone to change with time and the advantages of the introduced division. The new
division will include a business model to ensure that the invented product is marketable and can
be innovated in future. Internet use is the current trend in all the business globally. Therefore, the
rate at which one is able to access the internet depends on the speed of the computer or the
smartphone and the storage capacity.
New division to be introduced.
The new division aims at providing a new advanced mobile brand. The brand will be
referred to as Nokia Lite. Like the currently available smartphone, it will be able to access the
internet and all the basic functions but at an advanced speed. The main unique characteristic
about the Nokia Lite will be its processing speed and the storage. Nokia Lite will feature a very
high processing speed and also high storage capacity. The product should be able to give the
customer ample time while accessing the internet and also when there is need to store data.
However, Nokia has to convince the customer that the product is more advanced than the other
smartphones brands.
The marketing ability of the new product will fully depend on the ability of the
corporation to convince the customers to switch to the new brand and not the alternative options
(David, 2015). Therefore, the company has to implement marketing strategies such as
advertising, holding product launching ceremony to create awareness of the new product, using
the social media and other platforms to inform the customer more about the advanced
smartphone with the highest processing speed and storage capacity. Also, the corporation should
pay attention to the reaction of the customers to the new products to know whether the product
meets the customer need and make necessary changes if needed.
STRATEGIC PLANNING: PROPOSAL
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How the division will address customer needs and achieve competitive advantage.
The product will be made to be affordable for its customers to ensure that an average
citizen can afford it. Therefore, the customers will be able to enjoy the advantages of the new
product at an affordable price. The division will also ensure that the products are available in
large numbers to meet the market demand and to ensure that the customers never run out of
supply. In addition, the corporation will ensure there is an online platform that will enable the
customers to post their suggestion, complains or comment, through which the company will be
able to act accordingly (Kaplan et al., 2016). The products will allow the users access the internet
very fast. Also, to store any necessary data in the phone. The plan is to design a smartphone with
the highest processor speed and storage in the market. Most of the smartphones currently on the
market have low storage capacity and also the processing speed. Therefore, the new product will
have the competitive advantage over the other competing products.
Vision and mission of the new division.
The vision and mission of the new division are to ensure that it maintains Nokia’s large
market share globally to facilitate the corporation to remain the number one company in the
selling of mobile phone worldwide. The new product will help maintain a healthy competition
with the company’s competitors in the market. Nokia will ensure that the new product fulfills all
customers’ demands, preferences and taste and will be able to realize their full potential in the
market.
A business model for the new division
In order for a new division to be a success in an organization, there has to be a distinct
business plan that conforms to the mission and vision of the company concerning the new
STRATEGIC PLANNING: PROPOSAL
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division. Nokia Corporation will pose as the producer of the product and sell the product to the
customers directly. Alternatively, the company may include middlemen to deliver the product to
the customers. The new product is expected to have an impact on the internal and external
environment of the business.
Nokia Corporation aims at targeting new growth opportunities in the markets to help
solve the emerging issues in the marketing sector. The vision of the new division is to ensure that
it maintains Nokia’s large market share globally to facilitate the corporation to remain the
number one company in the selling of mobile phone worldwide. However, the only disadvantage
is that some people may consider the product to be somehow expensive thus preferring other
products.
In the market today all over the world, there are new emerging trends. The possible threat
is the possibility of steep or unhealthy competition between Nokia Corporation and other
companies offering substitute goods. With time, the advancing technology will create new
opportunities in the market. So far people can use the internet at a convenient speed. New
discoveries have been made that have ensured that the use of the internet is available to everyone
using their smartphones. This new product will provide a base for more research to be conducted
and ensure the phone features are updated to satisfy for the fluctuating desires of consumers.
Guiding principles and value for the new division.
This item is relied upon to help in raising the organization's income and guaranteeing that
the desires of the partners are met. Great initiative of the new division is vital to guarantee its
achievement in the market. Skilled staff ought to be set up to organize the product improvement,
advertising, and conveyance around the world (Kapferer, 2015). All representatives ought to be
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STRATEGIC PLANNING: PROPOSAL
well-taken care by furnishing them with good working conditions. They ought to be furnished
with the fundamental devices they require while on an obligation to guarantee effective
programming advancement.
Visit inspirations for the representatives are additionally essential to make them keep up
their great work. Deal targets should be set and an adjusted scorecard to be utilized to break
down if the objectives have been accomplished as required. A phenomenal client administration
should be set up to guarantee that the clients can report any criticism after utilizing the item and
give recommendations on any change that needs to be executed assuming any. The company
aims at narrowing the objective market and to major for the most part in the form and
configuration line of business. This will help in building solid client connections and boost the
business' income.
Conclusion.
Nokia Corporation has been popular for a long time for offering reliable products to its
customers. Most customers have provided positive comments about its product and therefore, the
new division is expected to solve the problem of low phone storage capacity and slow internet
accessing speed. Nowadays, almost all day to day activities requires internet such as emailing,
researching and even learning. The new product will help to ensure the activities can be done
faster and also one can download adequate data to the phone without running out of storage
capacity. Also, the product will allow multitasking because the customers will be able to access
the internet fast through their phone. The new product will also help the company to understand
the emerging issues in the markets from the reaction of the customers to the new product.
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STRATEGIC PLANNING: PROPOSAL
References
David, F. R. (2015). Strategic management: Concepts and cases. Pearson/Prentice Hall.
Kapferer, J. N. (2016). The new strategic brand management: Advanced insights and strategic.
Kaplan, R. S., & Norton, D. P. (2016). The strategy-focused organization: How balanced
scorecard companies thrive in the new business environment. Harvard Business Press.
Thinking. Kogan page publishers
Running head: SWOTT ANALYSIS
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Strategic Planning: SWOTT Analysis of Internal and External Factors likely to affect the New
Division
Ricky Demoraes
BUS/475 Intergraded Business Topics
SWOTT ANALYSIS
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External factors
Industry
Changes
Legal and
regulatory
Global
Strengths
With the
company’s
reputable ability
to adapt to
changes in the
industry, the
new division
will be an easy
maneuver.
The government
supports the
company’s
vision and its
ability to have
created
employment
opportunities.
Nokia has over
the years
solidified its
position as the
number one
seller of mobile
phones globally.
weaknesses
The company
has always
taken the
reactive
response to
changes in the
industry.
opportunities
The new
division can
take advantage
of the high
demand for
smartphones.
threats
The secret
development
strategy used by
other companies
in the industry.
trends
The industry is
looking to
enhance more
data privacy
with the new
products being
released into the
market.
The regulatory
framework and
landscape is
highly
unpredictable.
Nokia can work
with the various
regulatory
authorities to
develop bilateral
and mutually
advantageous
relationships.
The new
division can
take advantage
of the increased
levels of trade
between
nations.
The laws and
regulations
especially those
concerning data
privacy.
The government
is looking to
support
companies that
adhere to data
privacy
regulations.
The recent
differences
between the
U.S. and China
with regard to
cheap labour.
There are
several
emerging
markets in the
world with
countries like
China, Brazil
and India.
The increasing
demand for
smartphones
will create more
employment
opportunities.
Economic
sanctions in the
global market
and the
constrained
purchasing
power of
customers
courtesy of the
rough economic
times.
The existence of
highperformance
devices at a
reasonably
affordable price
is a real threat to
the Nokia Lite’s
sales and
marketing.
Fast growth in
the tech industry
means that
today’s
innovation is
Long term
sustainability of
tech companies
is being realized
by facing east to
China, to lower
the costs of
production.
Economic
Nokia is in a
perfect position
to take
advantage of the
fast growth of
demand for
technology, the
internet and
high-end
smartphones.
The global
market trends
are highly
unpredictable
especially with
trade sanctions
against potential
markets for
Nokia’s
products.
The high
demand for
high-end
devices
automatically
increases the
prices of these
gadgets and
reduces the
demand.
Technological
The new Nokia
Lite has high
speed
connectivity to
the internet and
a large storage
capacity.
The high speed
and storage
capacity is good
for a new
product but not
the ultimate deal
breaker.
The new
product is a
chance for
Nokia to
culminate its
lead in mobile
hardware
technology.
Innovation
The product has
client-focused
features already
prioritized.
Rival products
in a way dwarf
the innovations
by Nokia’s new
product, from
The new
product can take
advantage of the
growing
demand for
Slim Bezel has
superb displays
that will be
available in
smartphones
including the
budget phones.
The company is
headlining new
innovations in
the industry,
including the
SWOTT ANALYSIS
3
price to
capabilities.
Social
Environmental
Competitive
analysis
smartphones
with superb
front cameras.
The company
has an
opportunity to
create an even
better image by
giving back to
society.
obsolete
tomorrow.
Funding
environmental
programs is a
good chance to
keep the good
brand name.
The new
division can
help maintain
Nokia’s lead as
the number one
global seller of
mobile phones.
Environmental
laws may soon
catch up with
the new product,
nobody knows.
new slim-bezel
display on its 7
plus.
Community and
social
responsibility
programs are a
recent but
trending thing
for companies
these days.
Increased
adoption of the
sustainable
business model
by companies.
Apple and
Samsung rival at
an insanely
different level of
competition that
the Finland
based giant
might find hard
to attain.
Customization
of operating
systems and
hardware is a
trend meant to
ensure a niche
market for the
different big
brands.
The company’s
position in the
market
guarantees the
new division a
significant level
of consumer
loyalty.
Nokia is at the
frontline of the
green
movement in
the tech
industry.
The new
product will
help maintain a
healthy
competition in
the market.
The growing
demand for
high-end budget
phones has seen
drastic changes
in tastes and
preferences.
Strengths
The company’s
plan to introduce
a new division is
customer centric.
weaknesses
opportunities
threats
The strategy is
The new
The strategy is
more of cliché
division can
highly
given the level
help the
dependent on
of competition
company adhere customer
in the
to its mission.
loyalty, subject
production of
to changes in
similar and
tastes and
even better
preferences
products out
there.
Middlemen
The risk
The structure
help companies involved in the
resembles
reduce
new division’s
competitors’
marketing
structure is an
and this might
budgets,
opportunity to
not work well
removing them
propel Nokia
for Nokia.
from the supply into the next
chain might be
phase of
a wrong call.
production.
The old
The company
Removal of
processes might can introduce
middle men and
not be best for a new systems in
selling directly
new product.
the new
can negatively
division.
affect sales
budgets.
Going green
means reduced
production and
higher costs of
production
The company
has had a fair
share of market
struggles with
new products
not getting as
much
breakthrough as
expected.
Data privacy
issues are a
major threat to
every phone
manufacturer in
the world today.
Internal factors
Strategy
Structures
The supply chain
structure will
involve the
removal of
middlemen.
Processes and
systems
Nokia has
excellent
processes and
systems, which
the new division
will adopt.
trends
New products is
the thing with
tech giants of
this century, if
not venturing
into new
markets.
Changing
structures in
supply chain
and marketing
has become
innovative in
recent years.
Companies are
hiring experts to
develop modern
processes and
systems for
them.
SWOTT ANALYSIS
Resources
4
The company has
been an
abundance of
capital to employ
in the
implementation
of the new
division.
The company is
looking to ensure
that it maintains
its fair share of
global
dominance.
New products
for the
company have
historically led
to losses of
capital.
The company
can source for
capital for the
development of
the new
division.
The risk of new
products means
that Nokia can
end up making
losses.
For new product
development,
sub-contracting
upcoming
companies is the
trend.
Competitors
such as Apple
make Nokia’s
global position
seem
insignificant.
The company
can redeem its
global
dominance
through the new
product.
Adherence to
primary goals
and objectives is
the root for all
visionary
companies.
Strategic
capabilities
Nokia has
historically pulled
of good strategies
and seen them
succeed.
The new
division can
ensure the
sustainability of
the strategy.
Technologies
The company has
a capable team of
tech specialists
able to pull this
new division off
Innovations
The product has
innovative
features not
offered by any
other at such an
affordable price.
Nokia’s market
struggle led to
bad strategies
like the
Microsoft
partnership.
The company’s
historic
abandonment of
two of its
previous
operating
systems limits
its in-house
tech capabilities
The features in
the Nokia Lite
are already
being offered
by other
devices, only
price makes the
difference.
Global
dominance is
threatened by
Nokia’s
competitors,
who have better
products.
Historic record
of failed
strategies may
as well hinder
this one.
Intellectual
property
Nokia’s existing
products like the
Lumia are
exclusively a
property of Nokia
Corp.
Goals
The product
may end up a
competitor’s
especially with
legal
injunctions
against
developers.
Strategies that
focus on
community and
environment
seem to succeed
with ease.
Visionary
companies set
tech trends
rather than
relying on the
existing ones.
The company
can develop and
customize its
own operating
system for the
new Nokia Lite.
Technology is
fast-changing
and the new
division might
not be able to
keep up with
the new
product.
The new
division can
take advantage
of the growth in
demand to
introduce
something new
to the market
through the new
product.
A strong legal
team can see
this through.
There are
doubts about
the company’s
ability to
develop an
outstanding
product and
make it stand
out.
Apple Inc. has
dominated the
tech industry
through inhouse and
highly secretive
innovations to
its products.
Market leaders
like Samsung
already have
Lite as a
product.
Customization
of features and
name protects
IP.
SWOTT ANALYSIS
Leadership
The new division
has a magnificent
structure with
clearly spelt out
roles and chain of
command.
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The largely
empowered
client service
department is
something to be
on the lookout
for.
Recruitment of
reputable
business
development
leaders
externally.
Retention of the
same old
management to
oversee
activities in the
new division is
risky.
Training of
employees on
new products
has become the
best way to
ensure a
successful
implementation
of a new
product.
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