__________ is the process of maximizing customer loyalty by cautiously handling detailed information about customers
and all customer touch points.
Enterprise resource planning
Customer relationship management
2. Which of the following is a difference between business markets and consumer markets?
In business markets, buyers usually purchase products through intermediaries, whereas in consumer markets, buyers
usually purchase products directly from manufacturers.
In business markets, the total demand for goods and services is significantly affected by price changes, whereas in
consumer markets, the total demand for goods and services is not significantly affected by price changes.
Purchasing decisions in business markets are made by the end user, whereas purchasing decisions in consumer markets
are made by a buying committee.
Suppliers in business markets are often expected to customize their products to suit the requirements of individual
business customers, whereas suppliers in consumer markets are seldom expected to do so.
__________ is one of the methods used to develop ideas for a new product in which each feature of an existing product
is noted and modified.
4. The __________ refers to the core business process in which an organization researches, develops, and introduces
novel, high-quality products quickly and within the firm’s budget.
customer relationship management process
customer acquisition process
fulfillment management process
new-offering realization process
The width of a company’s product mix refers to:
the total number of items in the ...