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Answer the questions with 200 words max each. Attached is the file with the questions.

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Q1: Pick a hotel anywhere in the world and a specific arrival / departure date combination. Shop at least 5 online channels (including the hotel's direct-booking website). Is the rate the same across all channels? Are there any benefits or value-adds being offered on any of the sites? Q2: Read the attached article and share your reaction. Do the research findings align with your own preferences? https://www.hospitalitynet.org/opinion/4076356.html Q3: Based on the readings, share your thoughts on the pros and cons of using on-line travel agencies, from the perspective of the hotel and from the perspective of the guest. Has your opinion changed as a result of these readings? Q4: Answer the Question in the las paragraph.
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Explanation & Answer

Attached.

Running head: ONLINE TRAVEL

1

Online Travel
Name
Institution Affiliation
Date

ONLINE TRAVEL

2

Introduction
Business and leisure travelers have different tastes and preferences when choosing where
to spend their night outs. The growth of technology has influenced the hospitality industry in a
big way. The customer can book their preferred hotel rooms in advance via the website of the
hotel. This makes it easier for a traveler to hit the road in a relaxed mood having secured a hotel
room before they start the journey. Online hotel booking offers the traveler a variety of choices
to decide on their preferred hotel rooms.
Question 1
The rate from one channel to the next differs for the same rooms in the same hotel. The
reason behind these differences in pricing from one site to the next is due to distinct OTAs. The
Palms hotel in Miami Beach is no different from other hotels. The market is very competitive,
and due to that, each OTA tries to maintain a good relationship with the hotel and the customers.
Some sites offer incentives for their loyal customers. Some offer free nights after staying for
some days, and others have a system in which their customers earn points during the time they
stay in the hotel. These benefits will undoubtedly have an impact on the clients, who are most
likely to get lured to the same hotel during their next visit (Park et al. 2014). The value-adds help
to make good readings of reviews for new customers looking for hotel rooms during their
business or leisure travel. Due to this, online travel agencies have to offer competitive prices and
also find a way to entice their customers. The biggest winners are the hotel owners who watch
their business flourishing. Hotels provide discounts occasionally to all interested customers, and
through that, they attract more customers.

Question 2

ONLINE TRAVEL

3

According to the research, my preferences concur with those of travelers covered in the
study article. The occasion might sometimes determine the choice of the hotel. If traveling on a
business trip, I would rather have a quiet place where I can have a silent and relaxed environment
after a hard day’s job. During a business trip, I would not choose a hotel just by the looks and the
price of the hotel rooms. I would read the reviews to make sure I have the right hotel with the
best services in the area (Kelly McGuire, 2016). The best hotels in every location get the best
and honest reviews. Therefore, online booking has changed the hotel business. Similarly, if I
were traveling for leisure, the choices of the hotel would be determined by the type of
entertainment I was looking for during the travel. Like most travelers I would not read many
reviews about hotels rather the location would be more appropriate. In case my preferred hotel
has a ...


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