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Attached.
Sophia Learning: Organizational Behavior
Touchstone 1: Create a SWOT Analysis
ANALYSIS
Please make sure that you review the Unit 1 Touchstone 1 instructional guide carefully. After
you’ve analyzed the scenario and completed your research of outside sources, record at least
four strengths, four weaknesses, four opportunities, and four threats as bulleted lists in the
appropriate spaces below.
Strengths
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Unique and innovative flavor
offerings that attract niche consumers.
Strong brand identity built around
creativity and novelty in the craft
soda market.
Established customer loyalty through
subscription box sales.
Recent international expansion in
Juarez, Mexico, demonstrating market
growth potential.
Weaknesses
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Opportunities
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Potential expansion into new
international markets like Santo
Domingo and Kingston.
Rising consumer demand for gourmet
and craft beverages.
Increasing interest in subscription
services as a convenient purchasing
model.
Leveraging sustainability trends to
create eco-friendly packaging and
attract environmentally conscious
consumers.
High dependency on constantly
innovating flavors, which requires
extensive R&D investment.
Employee dissatisfaction due to
wages not keeping pace with market
trends, leading to high turnover rates.
Recent loss of a local restaurant chain
contract, impacting revenue streams.
Lack of financial resources to
continue international expa...
