‫المملكة العربية السعودية‬ ‫وزارة التعليم‬ ‫الجامعة السعودية اإللكترونية‬ Kingdom of Saudi Arabia Ministry of Education Saudi Electronic University Department of Business Administration College of Administrative and Financial Sciences Assignment 3 Due Date: 26th April 2025 @ 23:59 Course Name: Marketing Management Student’s Name: Course Code: MGT 201 Student’s ID Number: Semester: 2nd CRN: Academic Year: 2024-25 For Instructor’s Use only Instructor’s Name: Dr Ganesh Dash Students’ Grade: Marks Obtained/Out of 10 Level of Marks: High/Middle/Low General Instructions – PLEASE READ THEM CAREFULLY • • • • • • • • Restricted - ‫مقيد‬ The Assignment must be submitted on Blackboard (WORD format only) via allocated folder. Assignments submitted through email will not be accepted. Students are advised to make their work clear and well presented; marks may be reduced for poor presentation. This includes filling your information on the cover page. Students must mention question number clearly in their answer. Late submission will NOT be accepted. Avoid plagiarism, the work should be in your own words, copying from students or other resources without proper referencing will result in ZERO marks. No exceptions. All answered must be typed using Times New Roman (size 12, double-spaced) font. No pictures containing text will be accepted and will be considered plagiarism). Submissions without this cover page will NOT be accepted. Learning Outcomes: 1. Recognize an understanding of the overall marketing concepts, goals and strategies within the context of organizations goals and strategies. CLO-1 2. Demonstrate the ability to formulate marketing strategies that incorporate psychological and sociological factors which influence consumer’s decision. CLO-03 3. Develop critical and analytical thinking necessary to overcome challenges and issues of marketing in the changing global environment. CLO-04 Assignment Question(s): Part-A: Case Study (6 Marks) Read the Chapter Case Study “Understanding Grubhub’s Service Quality” from Chapter No- 13 “Overview of Marketing” Page: - 442 and 443 given in your textbook/E-book – “Marketing” (8th ed.) by Dhruv. Grewal and Michael Levy (2022) and answer the following Questions: 1. Discuss which service gaps is GrubHub currently addressing? 2. Evaluate how GrubHub meets customer expectations using the five service quality dimensions. 3. Assess how GrubHub is set up to recover from service failures. Part-B: Critical thinking (4 Marks) 1. Imagine you are the product manager for Neutrogena’s sun protection product line and your team developed a new type of sunscreen. Which kind of B2B pricing tactics would you use to promote it? Why? Ch-15 (2 Marks) 2. Assume you have been given some money but told that it must be invested in a retailer’s stock. In which specific type of retailer would you choose to invest? Why? Ch-17 (2 Marks) Important Note: 1. Answers must be submitted without plagiarism. If more than 20% it will be marked zero. 2. Support your answers with references. 3. Minimum word limit is 150 words for each Answer. Restricted - ‫مقيد‬ Answers Case Study 1. Answer Q12. Answer Q23. Answer Q3- Critical thinking 4. Answer Q15. Answer Q2- Restricted - ‫مقيد‬ ‫المملكة العربية السعودية‬ ‫وزارة التعليم‬ ‫الجامعة السعودية اإللكترونية‬ Kingdom of Saudi Arabia Ministry of Education Saudi Electronic University College of Administrative and Financial Sciences Assignment 3 Human Resources Management (MGT211) Due Date: 26/04/2025 @ 23:59 Course Name:HR Management Student’s Name: Course Code:MGT211 Student’s ID Number: Semester: Second CRN: Academic Year:2024-25-2nd For Instructor’s Use only Instructor’s Name: Students’ Grade: Marks Obtained/Out of10 Level of Marks: High/Middle/Low General Instructions – PLEASE READ THEM CAREFULLY • The Assignment must be submitted on Blackboard (WORD format only) via allocated folder. • Assignments submitted through email will not be accepted. • Students are advised to make their work clear and well presented, marks may be reduced for poor presentation. This includes filling your information on the cover page. • Students must mention question number clearly in their answer. • Late submission will NOT be accepted. • Avoid plagiarism, the work should be in your own words, copying from students or other resources without proper referencing will result in ZERO marks. No exceptions. • All answered must be typed using Times New Roman (size 12, double-spaced) font. No pictures containing text will be accepted and will be considered plagiarism). • Submissions without this cover page will NOT be accepted. Learning Outcomes: After completion of Assignment one students will be able to understand the following LO5: To have the ability to carry out objective and scientific analysis of employees’ performance management. LO6: To be able to identify and describe the needs of the parties involved in labor relations, and how these needs are balanced. Assignment Question(s): Part 1- Discussion Questions (4 marks): 1. “Customer feedback needs to be part of every employee’s evaluation when that employee has customer contact.” Do you agree or disagree? Explain yourposition. (minimum words: 200, marks:2) 2. Would you rather work for an organization where everyone knows what others are earning or an organization where this information is kept secret? Why? (minimum words: 200, marks:2) Part 2- Case Study (6 marks) Read the case given below and answer the questions: Acme Corp, a multinational technology company, operates in over 30 countries and employs a diverse workforce of approximately 50,000 employees. As the company grows globally, it faces challenges related to managing human resources effectively across different cultural, legal, and economic landscapes. Key Issues are first,Cultural Diversity, Employees come from various cultural backgrounds, which can lead to misunderstandings and conflicts.Second, Legal Compliance: Each country has its own labor laws, which Acme must adhere to while maintaining a consistent company policy.Third, Talent Acquisition: Attracting and retaining talent in different regions can be difficult, especially in markets facing skills shortages.Final, Performance Management: Implementing a global performance management system that respects local practices while aligning with corporate goals. Strategies Implemented: 1. Cultural Training Programs: Acme introduced extensive training programs to educate employees about cultural differences, promoting diversity and inclusion. 2. Localized HR Policies: The HR team created guidelines that allow regional offices some flexibility in adapting company policies to comply with local laws. 3. Global Talent Mobility: A program was established to facilitate international assignments, encouraging knowledge sharing and skill development. 4. Unified HR Technology: Acme adopted a global HR information system (HRIS) that standardizes data while allowing customization for local needs. Outcomes: • Improved Employee Satisfaction: Surveys showed a 25% increase in employee satisfaction scores across regions. • Reduction in Legal Issues: Incidents of legal noncompliance decreased by 40% after local policies were implemented. • Enhanced Team Collaboration: Teams reported improved collaboration and communication, leading to higher productivity. Questions 3. What steps can companies take to improve cross-cultural communication in a global workforce?(2Marks) 4.How does adopting a global HR information system benefit multinationalorganization, and what challenges might they face during implementation?(2Marks) 5.How can multinational companies ensure compliance with diverse labor laws while maintaining a coherent corporate culture?(2Marks) Answers 1. Answer2. Answer3. Answer4. Answer5. Answer- 
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