Case Study

timer Asked: Jul 1st, 2018
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Question description

In 1300 words, answer the following questions with three scholarly sources using the attached information.

1. In a narrative format, discuss the key facts and critical issues presented in the case.

2. Prepare a report in which you analyze the marketing channel conflicts and cannibalization issues that (Case Study Company) faces as it is currently operating. Suggest solutions that might reduce the revenue losses or operational frictions that result from these issues.

3. Prepare a list of new products or services that (Case Study Company) might introduce to take advantage of Internet technologies (including wireless technologies for mobile devices) and address customers' concerns about the timeliness and currency of information in the printed travel guides. Briefly describe any problems that (Case Study Company) will face as it introduces these new products.

4. Many loyal (Case Study Company) customers carry their travel guides with them as they travel around the world. In many cases, these customers do not use large portions of the travel guides. Also, Internet access can be a problem for many of these customers while they are traveling. Describe a product (or products) that might address this customer concern and also yield additional revenue for (Case Study Company).

Tutor Answer

School: Duke University

COMPLETE. Download the FINAL paper below. I have remove the original question. Kindly confirm and let me know if you need something else.Waiting to hear from you

Running head: CASE STUDY


Case Study: Lonely Planet



The case gives an insight of the success story of Tony and Maureen and the
opportunities they identified soon after wedding during their last travel before settling. The
case exhaustively points out the underlining opportunities available in the outside world when
one is engaging in their leisure activities. There are numerous facts and critical issues
addressed in this case study that is worth in gaining an insightful understanding of the
operations that has led to the growth of the Wheelers’ publishing company. The company has
upheld its position in the market with a remarkable success history. Having started with the
publication of a single book titled across Asia on the cheap that sold over 60 million copies in
three decades, the company has grown steadily over years. Lonely planet publishing company
publishes over 600 titles with 16% being travel guides.
The company has a diverse workforce employed to serve at various workstations.
Professionalism and high academic profile of the employees enhance quality services offered
to client attracting a pool of customers from all corners of the world. The lonely planet
company has over 400 employees and over 300 authors contracted from 22 countries to write
comprehensive and exhaustive travel guides. Technology has become a crucial element in the
modern market environment. Technology is an enabler that promotes business efficiency and
effectiveness in selling service to its clients. A business that is able to keep pace with the
advancement in technology remains more competitive and conducts its business eff...

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