COMPLETE. Download the FINAL paper below. I have remove the original question. Kindly confirm and let me know if you need something else.Waiting to hear from you
Running head: CASE STUDY
Case Study: Lonely Planet
The case gives an insight of the success story of Tony and Maureen and the
opportunities they identified soon after wedding during their last travel before settling. The
case exhaustively points out the underlining opportunities available in the outside world when
one is engaging in their leisure activities. There are numerous facts and critical issues
addressed in this case study that is worth in gaining an insightful understanding of the
operations that has led to the growth of the Wheelers’ publishing company. The company has
upheld its position in the market with a remarkable success history. Having started with the
publication of a single book titled across Asia on the cheap that sold over 60 million copies in
three decades, the company has grown steadily over years. Lonely planet publishing company
publishes over 600 titles with 16% being travel guides.
The company has a diverse workforce employed to serve at various workstations.
Professionalism and high academic profile of the employees enhance quality services offered
to client attracting a pool of customers from all corners of the world. The lonely planet
company has over 400 employees and over 300 authors contracted from 22 countries to write
comprehensive and exhaustive travel guides. Technology has become a crucial element in the
modern market environment. Technology is an enabler that promotes business efficiency and
effectiveness in selling service to its clients. A business that is able to keep pace with the
advancement in technology remains more competitive and conducts its business eff...