APA Format6 Pages in lengthAt least 4 SourcesAssignment Objectives:Appraise cultural issues to avoid pitfalls and manage international projects successfullyCompose, prepare and recommend strategies to achieve and sustain a competitive market profile.Demonstrate the ability to analyze emerging global marketplace for potential growth and opportunity.Formulate and implement business-level corporate and global strategies.Assignment Details:Your work on your strategic global marketing plan is complete. You now have a plan that will implement, manage, and support a global strategy, but it is far from organized. You e-mail Deborah to inform her that you are almost ready and that the initial planning is complete. A little while later, the phone rings and you see Deborah's name on the caller ID.“Hi, Deborah. What’s up?” you ask.“I’d like you to present to the advisory board next week,” Deborah says. “They are very curious about your findings and would like to know if globalization is a good opportunity for the company. The board wants to finalize their strategic plan, and this may be a key part of it.”After you hang up, you begin thinking through the different items that you will need to cover. As you finalize the marketing plan, complete the following:Is globalization a good move for the company? What is your rationale behind this decision? Synthesize analysis conducted in previous units, including strategic considerations, cultural considerations, competitive analysis and balanced scorecard. What geographic location should be a target for global expansion? What background information can you provide to support this decision? How will this decision support the overall goal of growth and expansion? How would you refute someone with the opposing perspective?Attachments: Company Details and Previous Assignment

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Create a Word doc and title it Strategic Management Research Paper/Journal Part 4.Write a 700-word response to the following sections in your paper/journal:Identify Caterpillar Inc.’s short-term and long-term goals.Evaluate how mergers and acquisitions in the last 3-5 years have contributed to Caterpillar Inc.’s performance and affected its organizational goals. Determine the most critical merger or acquisition that has contributed to Caterpillar’s performance and success in achieving organizational goals. Defend your choice.Evaluate the effectiveness of Caterpillar’s operational plan for global strategies (international, multi-domestic, global-standardization, or transnational). Include supporting research or data.Submit your assignment Paper/Journal as a 7th edition APA Microsoft Word document to include a Title page, Introduction, body, conclusion, and Reference page.Terms and Concepts:vertical integrationtaper integrationbackward vertical integrationforward vertical integrationstrategic alliancesglobal strategyinternational strategyinnovation