Broadcast Script

timer Asked: Jun 30th, 2018
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Question description

In this assignment, you must write TWO radio spots for ONE of the clients below. You must develop a :30 spot and then also trim it down to fit :15, too. You may use music, sound effects, a jingle, CGI, and multiple voice actors. Your spots should be different from what these companies typically do in their ads. Don't forget to use the "theater of the mind" technique when you are developing your ads to create an image in your listeners' minds for radio. Use the file above for a sample format for your script. Also, use the posted file for information on how to format numbers in your script. You should submit TWO RADIO ads (one longer and one shorter),

Client Options:

1. Girl Scouts of America (goal: membership increase)

2. Operation Smile (goal: donations/awareness)

3. Army Emergency Relief (goal: donations/awareness)

4. The Ocean Conservancy (goal: donations/awareness/volunteering)

SAMPLE RADIO AD FORMAT Production Note: Use this to identify elements, which are present throughout the commercial (e.g. All talents speak with a German accent). MUSIC: MUSIC IS ALWAYS CAPITALIZED AND UNDERLINED SFX: AMBIENT NOISE TYPICAL OF AN OFFICE. THIS IS SOUND EFFECT. IT’S ALWAYS WRITTEN IN CAPS. VIVIENNE: Hello, my name is Vivienne. Name is written on the left side. Whatever I say or do is written on this side. I need to call my dad. (Fading off) Where is the phone... SFX: AMBIENT NOISE IN APARTMENT. TV IS ON. SOUNDS OF DISHES BEING WASHED. THIS IS SOUND EFFECT. WRITTEN IN CAPS. LUKE: I am another character. The same writing format applies here. (SFX: LOUD PHONE RING. THIS IS SOUND EFFECT. WRITTEN IN CAPS. INDENTED WHEN WITHIN A SCENE). LUKE: Huh, (PLATES HIT THE FLOOR. SFX WITHIN DIALOGUE WRITTEN HERE). Oh, the phone scared me! Hello? VIVIENNE: Hi, Dad. I am going to be late tonight. MUSIC: SOMBER INSTRUMENTAL UP AND OUT ANNCR: I am the announcer. Typically, this will be the spokesperson for the product RADIO AD SCRIPT EXAMPLE Author: Client: Title: Length: Number of Voices: Music/SFX: Your Name Clark & Sons Circus "Going to the Big Top" :30 4 (Boy, Mother, Father, and Circus Ringmaster) Classic circus music, lion roar, popcorn popping crowd cheering *use this chart for each radio ad you write BOY: (excited) Hey, Mom and Dad! The Clark City Circus is back! MOM: The Clark City Circus? MUSIC: CLASSIC CIRCUS MUSIC UP AND UNDER DAD: (increasingly excited) Yeah, the Clark City Circus…what a great idea! I remember going when I was a kid. MOM: Me, too! I loved the zany clowns, wild lions and elephants, and the great acrobatics. (LION ROARS) Let's go to the circus now! BOY: Yeah! MUSIC: CLASSIC CIRCUS MUSIC UP AND UNDER RINGMASTER: (booming) Ladies and gentlemen…Take your family to the Clark and Sons Circus, now playing at the Greenfield Centre. See mighty tigers and fierce lions! Watch clowns pile in and out of tiny cars! Enjoy hot popcorn! (POPCORN POPPING) see beautiful women dangle from silk curtains and walk across thin ropes! (CROWD CHEERING) shows run September twenty-first through twentyninth. Tickets are on sale now! Log on to Clark city dot com for more information. Get your tickets today at the Greenfield Centre box office or by calling 1-800-5-5-5-55-55. Once again, that's 1-800-5-5-5-55-55. BOY: See you under the big top! MUSIC: CLASSIC CIRCUS MUSIC UP AND OUT
ADV 347: Ad Copywriting Creative Brief Template Your Name: Assignment: Client Name: Objective (What do you want the message to achieve?) 1-2 sentences Target audience (Who are the primary audience, secondary audience and stakeholders?) 3-4 sentences What do you want the audience to think, feel and do after seeing your communication? (‘What is your call to action?’) (How does the design support the brand's image?) 2-3 sentences Tone and image (What style do you require – informal, warm, humorous, direct or functional? Why?) 1-2 sentences Messages Describe how the text that you have written relates to the visuals in the advertisement. Do existing images/typefaces/layout complement your text/tone? In the case of radio spots, how are you creating the "theatre of the mind?" Does your text have any special messages, playson-words, puns, style, or clever statements that your reader will appreciate. How is your message creative, fresh, and on-brand? 4-6 sentences Who are your two key competitors? (What are their messages?) 2 sentences (1 per competitor)

Tutor Answer

School: Duke University

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