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Strategic Plan, Part III: Balanced Scorecard
Resource: Exhibit 7-1 in Ch. 7 of Strategic Management
Develop the strategic objectives for your business in the format of a balanced scorecard. The strategic objectives are measures of attaining your vision and mission. As you develop them consider the vision, mission, and values for your business and the outcomes of your SWOTT analysis. Consider the following four quadrants of the balanced scorecard when developing your strategic objectives:
• Shareholder Value or Financial Perspective, includes strategic objectives in areas such as:
o Market share
o Revenues and costs
o Competitive position
• Customer Value Perspective, includes strategic objectives in areas such as:
1800, the night of class
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