closing case
Making Toys Globally
Toys for children are made in numerous countries and then exported to
buyers throughout the world. In some countries, such as the United States,
certain protection exists to make sure that toys are safe for children. The
U.S. Consumer Product Safety Commission (CPSC) regularly issues recalls
of toys that have the potential to expose children to danger such as lead or
other heavy metals. For example, lead may be found in the paint used on
toys and in the plastic used to make the toys. If ingested (e.g., children
chewing on toys), lead is poisonous and can damage the nervous system
and cause brain disorders. Lead is also a neurotoxin that can accumulate in
both soft tissue and bones in the body.
For these reasons, lead was banned in house paint, on toys marketed to children, and in dishes or cookware in the United States in
1978. In addition, in an agreement between China’s General Administration of Quality Supervision, Inspection and Quarantine (AQSIQ) and
CPSC, the Chinese agreed to take immediate action in 2007 to eliminate the use of lead paint on Chinese manufactured toys that are exported to the United States. With China’s prominence as a toy
manufacturing country, this agreement was a step toward making safe
products for children.
Still, lead continues to be a hazard in a quarter of all U.S. homes with
children under age six. In fact, a wide range of toys and children’s products, including many market-leading and reputable brands, often contain
either lead or other heavy metals (e.g., arsenic, cadmium, mercury, antimony, or chromium). Estimates exist that suggest that one-third of
Chinese toys contain heavy metals. This is a major problem given that
China manufactures 80 percent of the toys sold in the United States.
Researchers from Greenpeace and IPEN conducted a study by buying
500 toys and children’s products in five Chinese cities. They tested the
products with handheld X-ray scanners and found that 163 of the toys
were tainted with heavy metals above the norm (32.6 percent). “These
contaminated toys not only poison children when chewed or touched,
but can enter the body through the air they breathe,” said Ada Kong
Cheuk-san at Greenpeace.
While lead in the paint on toys has not been eliminated, the focus on
cleaning up lead in the paint has been given front-page coverage ever
since the agreement to eliminate it in 2007. It is certainly not gone, but at
least more and more people are paying attention. Several organizations—
both governmental and private—are examining lead-based paint in toys on
a continual basis. For example, the New York Times and Consumer Reports
recently found that dangerous products for children are still widely available. The Ecology Center has created a website called HealthyStuff.org
that contains a database of toys and other products that have been tested
for dangerous chemicals.
While lead in paint seems to be in focus, the use of lead in plastics has
not been banned! Lead is used to soften the plastic and make it more
flexible to allow it to go back to its original shape after children play with
the toys. Plus, lead may also be used in plastic toys to stabilize molecules
from heat. Unfortunately, when the plastic is exposed to sunlight, air, and
detergents, for example, the chemical bond between the lead and plastics
breaks down and forms dust that can enter the human body. Another unfortunate part about lead is that it is invisible to the naked eye and has no
detectable smell. This means that children may be exposed to lead from
toys (and other consumer products) through normal playing activity (e.g.,
hand-to-mouth activity). As everyone with children knows, children often
put toys, fingers, and other objects in their mouth, exposing themselves to
lead paint or dust.
Children are also more vulnerable to lead than adults; there is no safe
level of lead for children. The worldwide toy industry has published a voluntary standard of 90 parts per million for lead in toys, which, of course, is
greater than a ban on lead in paint used for toys and in the materials used
to make the toys (such as plastics). But since 2007, the world has at least
seen stricter standards—either voluntary or regulated standards—that
make it safer for children to play with newly purchased toys. The CPSC in
the United States, the European Union, and China’s AQSIQ are actively
monitoring and seemingly enforcing stricter standards. But, according to
Scott Wolfson of the CPSC, many toy manufacturers have been violating
safety regulations for almost 30 years. So, are toys safer now than they
were before 2007, and are they really safe to play with throughout the
world? What do we do with the old toys?
Sources: M. Moore, “One Third of Chinese Toys Contain Heavy Metals,” The
Telegraph, December 8, 2011; P. Kavilanz, “China to Eliminate Lead Paint in Toy
Exports,” CNN Money, September 11, 2007; U.S. Centers for Disease Control and
Prevention. www.cdc.gov; “U.S. Prosecutes Importers of Toys Containing Lead,
Phthalates,” AmeriScan, February 26, 2014.
CASE DISCUSSION QUESTIONS
1. How realistic do you think it is to create a world standard for toys with
respect to their safety and use by children?
2. Should we ban products from a country that does not follow standards
similar to what the U.S. Consumer Product Safety Commission
suggests for the United States? Is the CPSC overprotective? Should
each country have its own guidelines? Why or why not?
3. If there are health risks associated with lead poisoning, what about
related areas such as lead in drinking water (e.g., the issue that came
to the forefront in the 2016 U.S. presidential campaign regarding
water supply in Flint, Michigan)?
4. Is lead in toys a financial, or cost, issue? Why have we not seen the toy
industry monitor and do something about the lead problem, even
though we have known about it for more than 30 years?
Chapter Five Ethics, Corporate Social Responsibility, and Sustainability 149
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