See attached.I HAVE NOT posted it to the campus site. Go through it first and then post if it is okay or ask for clarifications if not.
Running head: MARKETING MANAGEMENT
1. What was your marketing strategy for each of the decisions entered into the simulation
game in Quarter #1?
My marketing strategy was to increase sales through increase in price and product quality
for certain high quality based market segments (A,B,C) and to reduce price for low end
market segments that are not so focused on quality(Small and D segment). More resources
were thus allocated to improve product quality with an increased budget of $60,000 and the
price of products were changed in the market segments as indicated above. More resources
were also allocated to small customers at the expense of large customers and a higher
proportion of resources were allocated to retain large segment customers as compared to
attracting new customer markets. Customer service was also improved for segment A and D
at the expense of segment C that had a large amount of resources allocation. The other
parameters were maintained similarly to the previous quarter.
2. What were the results of your decisions?
The result of the decision was that revenues increased for both large customers and
small customers. There was also improved revenue in all the market segments. However,
the margin of profit reduced from 7...