Marketing Simulation-Analyzing Results of a Marketing Strategy

Anonymous
timer Asked: Jul 1st, 2018
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Question description

This week you are playing the role of the Marketing Manager in a marketing simulation for Minnesota Micromotors, Inc. (MM). Minnesota Micromotors, Inc. (MM), based in Minneapolis, is a manufacturer of brushless, direct current (BLDC) 1 motors used in orthopedic medical devices. Approximately 70% of the revenues of Minnesota Micromotors, Inc. were generated from customers that placed large-volume orders.

In this Assignment, you will engage in the development of the following professional competencies:

  • Analyze Quantitative Data
  • Active Listening

Marketing Simulation

After you play the simulation in three steps (view the Directions document) complete the Assignment detailed in the Rubric.

See Rubric below for Assignment details.

Assignment: Minnesota Micromotors Paper Instructions Please answer the following questions in a 3–5 page paper (include additional title and references pages) and include APA format and citation style with accompanying references: 1. What was your marketing strategy for each of the decisions entered into the simulation game in Quarter #1? 2. What were the results of your decisions? 3. Analyze the results in terms of success or failure. 4. What changes will you make in future quarters? Please insert a screen shot of the Quarter #1 results in your paper. This can be done by highlighting the results, hitting “Control+C,” and then inserting the results in your paper by hitting “Control+V.” 5. Please view the rubric below for full Assignment details. 6. Why is the notion of derived demand so important for companies selling products and services to other organizations? 7. What is the North American Industry Classification System (NAICS) for Minnesota Micromotors, Inc. (MM) Submit your paper to the Unit 4: Assignment Dropbox.

Tutor Answer

mickeygabz
School: University of Maryland

See attached.I HAVE NOT posted it to the campus site. Go through it first and then post if it is okay or ask for clarifications if not.

Running head: MARKETING MANAGEMENT

1

Minnesota Micromotors
Joann Willis
Purdue University

MARKETING MANAGEMENT

2

1. What was your marketing strategy for each of the decisions entered into the simulation

game in Quarter #1?
My marketing strategy was to increase sales through increase in price and product quality
for certain high quality based market segments (A,B,C) and to reduce price for low end
market segments that are not so focused on quality(Small and D segment). More resources
were thus allocated to improve product quality with an increased budget of $60,000 and the
price of products were changed in the market segments as indicated above. More resources
were also allocated to small customers at the expense of large customers and a higher
proportion of resources were allocated to retain large segment customers as compared to
attracting new customer markets. Customer service was also improved for segment A and D
at the expense of segment C that had a large amount of resources allocation. The other
parameters were maintained similarly to the previous quarter.
2. What were the results of your decisions?

The result of the decision was that revenues increased for both large customers and
small customers. There was also improved revenue in all the market segments. However,
the margin of profit reduced from 7...

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Review

Anonymous
Thanks, good work

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