The focus of this Benchmark Assignment is to consider how consumer demographics and health care marketing plays a role in consumer behaviors of selecting health care resources.
Select 1 of the following in your community or surrounding area:
- One walk-in clinic, such as an urgent care facility
- One retail clinic in your local grocery store or retail pharmacy
- No-appointment physician's office
Research the market of this facility. Consider the following as you complete your research:
- Demographics of the consumers who use the facility selected
- The location of the facility selected
- The marketing used to bring in consumers to the facility selected
Write a 700- to 1,050-word paper that analyzes the market perspective of the facility selected by addressing the following:
- Describe the facility selected, including its location.
- Analyze the demographics of the consumers who use the facility selected.
- Include the cultural and generational demographics in your analysis.
- Analyze the marketing approach used for the facility.
- Consider the targeted audience of the facility based on the demographics of the consumers who use the facility.
- Consider whether marketing techniques can be the same when marketing to different demographics.
Format your assignment according to APA guidelines.
Cite at least 1 reputable reference.
Explanation & Answer
Running head: HEALTHCARE MARKET
Healthcare sector is an important industry in any nation across the world. A development
of this sector is paramount for there to be economic development. As such, the government of
various nations ought to give priority to health sector while allocating funds for national
development. While health is of importance to the public, consumer demographics as well as the
way health care is marketed all play an integral role in the way individuals select health care
services and resources. This paper, therefore, will explore the aspects of consumer demographics
and healthcare marketing in details by using an urgent care facility.
A one walk-in facility such as an urgent care facility plays an integral role when it comes
to saving people’s lives. An urgent care facility like the one chosen for this paper, the American
Family Care (AFC) serves to cater for health conditions which require prompt attention. The
American Family Care (AFC), which is located in California has been useful for the communi...