Fix the marketing plan assignment (Not Hard)

Anonymous
timer Asked: Jul 2nd, 2018
account_balance_wallet $10

Question description

This is my marketing plan assignment.

But i forgot to write according to form.

So i need to fix.

I have only 1 hour so I'd appreciate it if you could write it short.

I upload two files.

One is format, and other one is my assignment.

Thank you for the watching this questions, I'll waiting you.



SOLBRIDGE INTERNATIONAL SCHOOL OF BUSINESS Sample E-Marketing Plan Course: E-marketing Topic: Prepared by: 6/20/2017 Table of Contents 1. Executive Summary and Environmental Analysis ......................................................................................... 3 1.1 Executive Summary ................................................................................................................................. 3 1.2 PEST Analysis ......................................................................................................................................... 3 1.3 SWOT Analysis ....................................................................................................................................... 3 2. E-marketing Strategic Planning ..................................................................................................................... 3 2.1 Segmentation and Targeting ..................................................................................................................... 3 2.2 Differentiation .......................................................................................................................................... 3 2.3 Positioning ............................................................................................................................................... 3 3. Objective ........................................................................................................................................................ 4 4. E-Marketing strategy ..................................................................................................................................... 4 4.1 Business Model ........................................................................................................................................ 4 4.2 Product Strategy ....................................................................................................................................... 4 4.3 Pricing Strategy........................................................................................................................................ 4 4.4 Place Strategy........................................................................................................................................... 4 4.5 Promotion Strategy .................................................................................................................................. 4 4.6 Customer Relationship Management (CRM) Strategy ............................................................................ 4 5. Implementation plan ...................................................................................................................................... 4 5.1 Product/service offering ........................................................................................................................... 4 5.2 Pricing/value ............................................................................................................................................ 4 5.3 Distribution .............................................................................................................................................. 4 5.4 Integrated Marketing Communication ..................................................................................................... 4 5.5 Customer Relationship Management ....................................................................................................... 5 6. Brief Budget and Expected Sales for first Two years .................................................................................... 5 7. References ...................................................................................................................................................... 5 1. Executive Summary and Environmental Analysis 1.1 Executive Summary 1.2 PEST Analysis 1.2.1 Political 1.2.2 Economic 1.2.3Social 1.2.4 Technology 1.3 SWOT Analysis 2. E-marketing Strategic Planning 2.1 Segmentation and Targeting Geographics Demographics Psychographics Figure 1 Targeting Segments 2.2 Differentiation 2.3 Positioning Behavior 3. Objective 4.E-Marketing strategy 4.1 Business Model 4.2 Product Strategy 4.3 Pricing Strategy 4.4 Place Strategy 4.5 Promotion Strategy 4.6 Customer Relationship Management (CRM) Strategy 5. Implementation plan 5.1 Product/service offering 5.2 Pricing/value 5.3 Distribution 5.4 Integrated Marketing Communication 5.4.1 Advertising 5.4.2 Direct Marketing 5.4.3 Sales Promotion 5.5 Customer Relationship Management Varies depending on cheaper food can fit into our budget at 6-7000won to 20000won. If customers want to configure a more luxurious and colorful menu will fit more than 30000won. More than 20000won has more kinds of lunch menus and has large in quantity. 6. Brief Budget and Expected Sales for first Two years 7. References
RUNNING HEAD: Prestige Coffee Bar internet Marketing Plan Prestige Coffee Bar internet Marketing Plan Students Name Course Professor Date 1 Prestige Coffee Bar internet Marketing Plan 2 Prestige Coffee Bar internet Marketing Plan Executive summary Prestige coffee bar is typically one of the best and unique coffee bar that not only provides quality coffee but also provides an effective and friendly place for young singles to meet and interact. Prestige coffee bar provides its customers with a unique service that allows singles to interact with each other and provide them with cherished insight with each other while reflecting their conversations. The structured system also provides an atmosphere that breeds confidence by lowering inhibitions allowing singles to mingle with each other. Objectives Prestige coffee bar is a new business in the market and internet marketing plans are essential to its success, prosperity and future anticipated company profitability. The bar will provide an expedient place for individuals to meet and intermingle with ease and at their comfort. The core and main reason for establishing such a coffee bar, is to create a more convenient place for singles to come and mingle with each. Goals ➢ Facilitates new friendship. ➢ Grow awareness of structured conversation system amongst my customers ➢ Develop increased sale while still achieving a status quo in the market. ➢ Opening new Prestige coffee bar in neighboring states and countries. Marketing Summary Prestige Coffee Bar internet Marketing Plan 3 Prestige coffee barwill be channeled and marketed through the internet channels to sell out its good possess of legit information about its operations and how it will be able to deal with attributes to its loyal customers. Prestige coffee bar will control its information to better its customers understanding about the company’s services. Target Markets. Prestige coffee bar will highly get its customers from young youth who are still single, nonsingles and children. Non-single and children group will be slighter than the singles group which depicts that most of my customers will be those under the single group(Wood, 2012). As depicted below is a market analysis to Prestige coffee bar potential customers. Potential Customers Percentage of customers Singles 60% Non-singles 20% Children 20% Market Wants Prestige coffee bar is a unique shop that is established to try to facilitate friendship for younger generation. It’s arguably true that making new friends can be sometime difficult especially when there lack a platform to facilitate interaction. Prestige coffee bar will also offer its customers with coffee drinks, microbrews and with conjunction of the structured interaction system. It is mandatory for the Prestige coffee bar to make sure that it fulfills all its responsibilities to their customers. Such responsibilities include: Prestige Coffee Bar internet Marketing Plan 4 1. Customer service: It is the company duty to now that the customer is ALWAYS right and find necessary measures to help the customer. 2. Competitive pricing; unlike other companies that will prompt to compete with each other, the Prestige coffee bar will relate their price in accordance with the customers welfare. 3. Accessibility:Prestige coffee bar will be situated in a location that will be easy to access by all customers. Market Trends The marketing trends will facilitate the growth of the company and will bring in more classy customers. Complete with our competitors and emerge as the winner, the following strategies will be implemented in the marketing trend; • Coffee quality. To attract and retain our customers, Prestige coffee bar will be prioritized to establish high-quality ingredient of the coffee. • Quality service: The services offered by Prestige coffee bar will be based on intellectual dialogs that will promote better understanding. SWOT Analysis. Prestige coffee bar SWOT analysis will capture key company’s strengths and weakness and designate company’s opportunities and threats. Strengths • Quality coffee Prestige Coffee Bar internet Marketing Plan • The structured conversation system • Quality services from trained staff members • Reliable and strong relationship from vendors. 5 Weakness • The difficulty to come up with new conversation topics. • Limited marketing budget for internet marketing. • Stiff competitions Opportunities • Customers from nearby leaning institution provide an opportunity to maximize on Prestige coffee bar customers. • Flexibility of variation of costs through efficiency expansions. • As people become more familiar with the merits of the structured conversation system they is increase in sales opportunities. Threats • Stiff competition from taverns. • Poor economy which diminishes flexible spending’s. • Computation from other single meeting events and points. Marketing strategies Prestige Coffee Bar internet Marketing Plan 6 Prestige coffee bar will base its marketing strategies on an open platform of communication with targeted stakeholders. Evaluation of marketing strategy will be done on numerous methods. Such strategy includes; i. Advertisements. Advertisement will be done through Content publishing, online sale promotion, order processing, e-mail, online purchasing, social media etc. Under social media, the company plan to advertise its service with different social media and at different times (Grewal, 2018). ii. Strategic relationship with companies. This kind of marketing will involve individual’s with similar products or service to merge and both companies will mutually benefit. Customer perspectives These are expectation by customers from Prestige coffee bar services. Such expectations includes; cost, performance and services, time and quality. Financials Under this section, we are going to get an overview of the Prestige coffee bar financial state as it relates with all the marketing activities. Such activities to be reviewed includes; break-even analysis, expenses forecast, sales forecasts and ways in which these links with the marketing strategy (Hanson, (2014). Prestige Coffee Bar internet Marketing Plan Break-even analysis will indicate certain amount that will be required to determine Prestige coffee bar income to reach its break-even point. Sales forecast will see the company find a physical location, hire workers and establish relationship with vendors. 7 Prestige Coffee Bar internet Marketing Plan 8 Reference Wood, M. B. (2012). The marketing plan handbook. Upper Saddle River, N.J: Pearson Prentice Hall Grewal, D., Levy, M., Mathews, S., Harrigan, P., Bucic, T., &Kopanidis, F. (2018). Marketing. Hanson, W., &Kalyanam, K. (2014). Internet marketing & e-commerce. Mason, Ohio: South-Western.

Tutor Answer

Dr_Ralph
School: UCLA

Attached.

Running head: PRESTIGE COFFEE BAR INTERNET MARKETING PLAN

Prestige Coffee Bar Internet Marketing Plan
Author
Institution

1

PRESTIGE COFFEE BAR INTERNET MARKETING PLAN

2

Table of Contents
1. Executive Summary and Environmental Analysis ....................................... Error! Bookmark not defined.
1.1 Executive Summary ............................................................................... Error! Bookmark not defined.
1.2 PEST Analysis ....................................................................................... Error! Bookmark not defined.
1.3 SWOT Analysis ..................................................................................... Error! Bookmark not defined.
2. E-marketing Strategic Planning ................................................................... Error! Bookmark not defined.
2.1 Segmentation and Targeting................................................................... Error! Bookmark not defined.
2.2 Differentiation ........................................................................................ Error! Bookmark not defined.
2.3 Positioning ............................................................................................. Error! Bookmark not defined.
3. Objective ...................................................................................................... Error! Bookmark not defined.
4. E-Marketing strategy ................................................................................... Error! Bookmark not defined.
4.1 Business Model ...................................................................................... Error! Bookmark not defined.
4.2 Product Strategy ..................................................................................... Error! Bookmark not defined.
4.3 Pricing Strategy...................................................................................... Error! Bookmark not defined.
4.4 Place Strategy......................................................................................... Error! Bookmark not defined.
4.5 Promotion Strategy ................................................................................ Error! Bookmark not defined.
4.6 Customer Relationship...

flag Report DMCA
Review

Anonymous
Thanks, good work

Similar Questions
Hot Questions
Related Tags

Brown University





1271 Tutors

California Institute of Technology




2131 Tutors

Carnegie Mellon University




982 Tutors

Columbia University





1256 Tutors

Dartmouth University





2113 Tutors

Emory University





2279 Tutors

Harvard University





599 Tutors

Massachusetts Institute of Technology



2319 Tutors

New York University





1645 Tutors

Notre Dam University





1911 Tutors

Oklahoma University





2122 Tutors

Pennsylvania State University





932 Tutors

Princeton University





1211 Tutors

Stanford University





983 Tutors

University of California





1282 Tutors

Oxford University





123 Tutors

Yale University





2325 Tutors