IMC 2 topic questions

timer Asked: Jul 2nd, 2018
account_balance_wallet $10

Question description

TOPIC 1: Go to your local newspaper’s Web site (Washington, D.C.). Once there, assume that you are an advertiser seeking to place an advertisement with the paper. Attempt to find the advertising rates, size restrictions, availability of color, and any other useful information for placing an ad. Evaluate your search experience. Evaluate the attractiveness of the newspaper’s rates.

Be sure to list the rates and identify the newspaper including a link to it.

TOPIC 2: As indicated in your reading in week 6, the overall effectiveness of an ad is a combination of three variables.

List and describe these three variables.

Pick a print ad and demonstrate how these three variables can be used to determine the effectiveness of the ad.

Explain your assumptions and conclusions. Discuss the ad and your evaluation.

Use a minimum of two (2) references used and interact with at least one (1) classmate.

Tutor Answer

School: UIUC


Surname 1




Part 1
In this case, the pricing is based on the Washington Post. For full run color, the ad rates
are as follows: a broadsheet daily is 10,894 dollars while on Sunday it is 13,457 dollars. If the ad
is a tabloid form, then one has to pay 5451 dollars daily and 6730 dollars on Sunday. It is
important to note that on Sundays the prices are higher than on weekd...

flag Report DMCA

The best tutor out there!!!!

Similar Questions
Hot Questions
Related Tags

Brown University

1271 Tutors

California Institute of Technology

2131 Tutors

Carnegie Mellon University

982 Tutors

Columbia University

1256 Tutors

Dartmouth University

2113 Tutors

Emory University

2279 Tutors

Harvard University

599 Tutors

Massachusetts Institute of Technology

2319 Tutors

New York University

1645 Tutors

Notre Dam University

1911 Tutors

Oklahoma University

2122 Tutors

Pennsylvania State University

932 Tutors

Princeton University

1211 Tutors

Stanford University

983 Tutors

University of California

1282 Tutors

Oxford University

123 Tutors

Yale University

2325 Tutors