Guest Speaker Report

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Guest Speaker Report

INSTRUCTIONS: Complete the homework listed below and then submit your results in an MS Word document here. Include your name, course section, and date in the upper-left corner, and a document title in bold centered underneath that. Cite the textbook as part of your answer. DO NOT Google the answers or use Generative AI to answer the questions! (You can ask AI for advice, but your final words must be your own. In order to get value out of this learning experience, you need to actively engage with the process.)

ASSIGNMENT: We are scheduled for two guest speakers this semester. Please attend one of the talks and write a brief report on what you learned. Who was the person, what were your take-aways, and how has the presentation changed your thinking on fundraising, digital or otherwise? 2-3 pages double-spaced is your writing goal. This will be due at the end of the course since you have the option of choosing either speaker.

If you did not attend either talk, you can complete the assignment by watching the following video and writing your report on that instead. https://www.youtube.com/watch?v=jPc4u5X8TKM. You need to see the video through the link so that you can write the assignment.

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Explanation & Answer

Attached.

1

Guest Speaker Report

Students Name
Institution Affiliation
Course Number/Date
Lecturer’s Name
Due Date

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Guest Speaker Report
Outline:
I. Introduction
A. Chose to watch Charity Digital’s (2021) The Fundamentals of Digital Fundraising for Small
Charities
B. Overview of the speaker’s focus on digital tools for enhancing small charity fundraising
C. Reflection on the material being educational and motivating
II. Speaker and Organization Background
A. Speaker as a representative of Charity Digital
B. Organization’s mission: helping nonprofits navigate the digital landscape
III. Key Lessons from the Presentation
A. Importance of Strong Online Presence
1. Donors expect seamless, professional digital experiences
2. Emphasis on mobile-friendliness and user-friendliness across platforms
3. Shifted mindset from campaign-driven to experience-driven fundraising
B. Power of Storytelling
1. Emotional connection through personal narratives
2. Storytelling over data/facts to drive urgency and accessibility
3. Understanding fundraising as building a shared, emotional journey
C. Overview of Digital Fundraising Strategies
1. Techniques: online donation platforms, crowdfunding, social media campaigns, email
marketing, virtual events

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2. Different channels serve different purposes (e.g., social media vs. email)
3. Encouragement to diversify strategies instead of relying on one
D. Emphasis on Data and Analytics
1. Data drives fundraising success, not guesses
2. Importance of tracking email open rates, web traffic, engagement, and donation patterns
3. Ongoing analysis and improvement are critical
IV. Lessons on Small Charities' Advantages
A. Dispelled misconcepti...

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