Your Personal Digital Revolution 12-15 Microsoft Powerpoint Presentation

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timer Asked: Jul 2nd, 2018
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Question description

MKT-476-3854-Integrated Marketing Comm-3854-06/2018
Assignment :W4 - Your Personal Digital Revolution
Category :
Due Date :Mon, Jul 02, 2018 11:55 PM MST
Detail :

We all belong to different marketing generational cohorts who use and consume digital media in different ways. Using Figure 4.4 on page 99 in the text, identify your generational cohort.

Prepare a presentation of between 12 and 15 slides (excluding the title page and reference page.) Each slide should contain speaker notes of approximately 75 words providing the full commentary that you would give on that slide. Content on the slide itself should consist of short bullet points, not just a repetition of the speaker notes. Your presentation should address the following:

  • Select a specific product or service that you consume on a regular basis and buy such as music, movies (in theater or purchased), streaming video, books, or clothing.
  • Research and explain the buying habits of your cohort in general for this type of product or service.
  • Compare and contrast your own personal habits and analyze why yours are the same or different. Consider:
    • Where you get information when making a buying decision
    • What sources are credible to you
    • Whether you buy online or in-store or use a combination to make a decision
    • Your preferred buying method
  • Discuss what marketing communication methods are most effective for you when you are looking to buy your identified product/service and explain why. Show at least one example.
  • Discuss how the marketer has integrated that marketing communication with their other activities such as TV, print, online advertising.
  • Use a minimum of three references which should be listed on your final reference slide. Also if images are used, the course of the image should be noted under the image. Source: ______
  • Full reference information should be included for all images on the reference page. Image references do NOT count for the minimum of three images.

Your Personal Digital Revolution 12-15 Microsoft Powerpoint Presentation
screen_shot_2018_07_02_at_1.31.20_pm.png
Your Personal Digital Revolution 12-15 Microsoft Powerpoint Presentation
screen_shot_2018_07_02_at_1.31.31_pm.png
Faculty Name: Liz Matthiesen-Jones Course Name: MKT 476 - Integrated Marketing Communications Student Name: Assignment 1 Write a three (3) page paper, typed and double spaced, using the West Writing Assignment Template, in which you answer the following questions and apply the concepts from this week’s readings and videos: Select a major movie launched in theaters within the last two (2) years. Research how the movie studio launched and promoted the movie here in the United States. Identify the primary target audience for the movie and why? (If there was more than one target, identify those and explain why there was more than one.) Summarize how the movie studio used an integrated marketing communications approach to promote the movie to reach the primary target. Identify as many as different components as you can and the core message used in each. Determine the extent to which the messages in the different marketing tools/media integrated. Give examples. If you were put in charge of the movie studio’s marketing team what recommendations would you make to further enhance their application of integrated marketing communications concepts to the promotion of this movie. Review the MKT 476 Week 1 Rubric to make sure that you have met all the guidelines for how your paper will be assessed. Format your paper using the West Writing Assignment Handbook guidelines. Include and cite at least three sources. Use the West Citation and Reference Generator Tool to create citations and references. Submit your paper by 11:55 PM (Arizona Time) on the Monday of the week it is assigned EVALUATION CRITERIA Total Weight SCOPE - How well does the student’s work incorporate all aspects of the assignment’s elements and the learning outcome(s)? 40% ACCURACY - How accurately does the student use the course concepts, vocabulary, and principles learned in the course? 10% APPLICATION - How well does the student use critical thinking to apply the course concepts, vocabulary, and principles learned in the course throughout the assignment and connect the learning outcomes to current or real world situations? RESEARCH AND SUPPORT - How well are the student’s ideas and opinions supported with the depth and breadth of the required research for thorough understanding? ORGANIZATION AND COHERENCE - How consistently and logically does the student present and connect the ideas and concepts throughout the assignment? CONVENTIONS AND WRITING STYLE - How well does the student apply the rules of Standard Written English and follow the West Writing Style Handbook guidelines? Word Count Turnitin Score Possible Points Basic Developing Accomplished 0-69% 70-79 % 80-89% The assignment contains few of the assignment elements and reflects few, if any, aspects of the specified learning 28.7 outcome(s). Very few, if any, learned concepts, terms, and principles are used correctly 7.2 throughout the assignment. Student Proficiency Advanced 90%-99% 71.82 Exceptional 100% The assignment reflects some of the assignment elements and aspects of the specified learning outcome(s). The assignment reflects most of the assignment elements and aspects of the specified learning outcome(s). The assignment reflects all assignment elements and aspects of the specified learning outcome(s). The assignment elements are comprehensive, incorporated throughout the paper, and content not relevant to the assignment has been excluded. Some of the learned concepts, terms, and principles are used correctly throughout the assignment. Most of the learned concepts, terms, and principles are used correctly throughout the assignment. All of the learned concepts, terms, and principles are used correctly throughout the assignment. This assignment reflects a thorough understanding of course content from the specified weeks, by applying the concepts and vocabulary in the appropriate context. 20% Very few, if any, course concepts are presented within the student’s assignment, and little 14.4 analysis is provided. Course concepts are presented, but few, if any, are demonstrated through the student’s use of critical thinking supported by course concepts. Most of the course concepts are addressed and the student has used an adequate amount of critical thinking to apply them to the assignment. This assignment applies the content to specific real world examples, analyzing the concepts from different perspectives. The assignment addresses Direct quotations are used sparingly and the course content thoughts expressed in the student's own throughout the assignment words that demonstrate student's ability to that applies the concepts assimilate/apply/extend concepts beyond with demonstrated critical the content derived from research thinking sources. 25% The assignment does not include enough information or examples that support 18.0 the student’s position. The assignment presents a position supported by minimal use of personal experience, observation, and research using both scholarly and non-scholarly sources. The assignment presents a position by a fairly thorough analysis of personal experience, observation, using both scholarly and non-scholarly sources. The assignment presents a position based on a deep integration of all relevant support and research sources. The research/supporting material extends well beyond the text and include sources which supplement and/or provide new perspectives on the subject matter. When appropriate, all sources reflect reliable scholarly sources which add depth to the assignment's content. Concepts and ideas are presented in a disconnected, rather 1.4 piecemeal fashion. Elements and ideas are somewhat linked together but reflect some inconsistency within the assignment. There is considerable evidence of structural and internal consistency within the assignment. The assignment is highly and tightly organized. Concepts and ideas are presented consistently throughout the assignment. The assignment demonstrates a clear, logical flow, structure including an introduction which focuses the reader and a conclusion which provides a clear, and concise summation of the content. The assignment should be throrough but concise and excludes non-relevant content. There are serious errors in the application of Standard Written English that impact clarity and effectiveness and/or severe violations of West Writing Style 2.2 Handbook guidelines. There are fundamental errors in the application of Standard Written English that impact clarity or effectiveness and/or significant infractions of West Writing Style Handbook guidelines. There are minor errors in the application of Standard Written English or West Writing Style Handbook guidelines. Language is especially clear and concise and follows the conventions of Standard Written English, as well as West Writing Style Handbook guidelines without error. Writing is free of all grammatical and typographical errors. Sentences are complete and concise with precise word choices. All citations and references must be correctly formatted and applied as required to conform to WEST standards of academic integrity. 2.00% 3.00% 100.00% Other Deduction Notes: Comments for Student Points Total grade 0.0 Late submission 0.00% Failure to apply prior feedback 0.00% Other Adjusted Grade 0.00% 0.0 Faculty Name: Liz Matthiesen-Jones Course Name: MKT 476 - Integrated Marketing Communications Student Name: Assignment 2 How retailers manage the in-store shopping experience and integrate it with their overall communications program plays a significant role in the consumer buying and decision-making process. Prepare a PowerPoint® presentation of at least 8 slides, excluding the title and reference slides, in which you: Select a retailer with which you are familiar, either a brick and mortar store or an online store. Explain and illustrate with photos/screenshots how retailers use the instore experience, either online or in a brick and mortar store, to reinforce their brand identity and manage the customer experience in order to lead to a purchase. The following topics should be addressed, with one slide per topic, with your thoughts on each summarized in the Speaker Notes:Content on the slides themselves should be limited to clear graphics and short bullet points. Each slide should have complete speaker notes (about 75 words per slide) in which you provide the language you would use to present and elaborate on the content on your slides. Store branding –how does it reflect the overall company brand? Store “exterior” (physical or online landing page) – how does it engage the shopper with what is being sold? Store layout (physical or virtual) – how easy is it for the shopper to navigate? Store signage – how does the in-store signage connect with the overall brand? Store departments – how connected are they in layout and merchandise display to the overall brand image? Store traffic design strategy – what does the overall strategy appear to be to guide shoppers towards merchandise and a purchase? Student Proficiency EVALUATION CRITERIA Total Weight Possible Points Basic Developing Accomplished Advanced Exceptional 0-69% 70-79 % 80-89% 90%-99% 100% SCOPE - How well does the student’s work incorporate all aspects of the assignment’s elements and the learning outcome(s)? 40% The assignment contains few of the assignment elements and reflects few, if any, aspects of the specified 28.7 learning outcome(s). ACCURACY - How accurately does the student use the course concepts, vocabulary, and principles learned in the course? 10% Very few, if any, learned concepts, terms, and principles are used correctly 7.2 throughout the assignment. APPLICATION - How well does the student use critical thinking to apply the course concepts, vocabulary, and principles learned in the course throughout the assignment and connect the learning outcomes to current or real world situations? RESEARCH AND SUPPORT - How well are the student’s ideas and opinions supported with the depth and breadth of the required research for thorough understanding? ORGANIZATION AND COHERENCE - How consistently and logically does the student present and connect the ideas and concepts throughout the assignment? CONVENTIONS AND WRITING STYLE - How well does the student apply the rules of Standard Written English and follow the West Writing Style Handbook guidelines? Word Count Turnitin Score The assignment reflects The assignment reflects some of the assignment most of the assignment The assignment reflects all elements and aspects of the elements and aspects of the assignment elements and specified learning specified learning aspects of the specified outcome(s). outcome(s). learning outcome(s). The assignment elements are comprehensive, incorporated throughout the paper, and content not relevant to the assignment has been excluded. Some of the learned concepts, terms, and principles are used correctly throughout the assignment. Most of the learned concepts, terms, and principles are used correctly throughout the assignment. All of the learned concepts, terms, and principles are used correctly throughout the assignment. This assignment reflects a thorough understanding of course content from the specified weeks, by applying the concepts and vocabulary in the appropriate context. Course concepts are presented, but few, if any, are demonstrated through the student’s use of critical thinking supported by course concepts. Most of the course concepts are addressed and the student has used an adequate amount of critical thinking to apply them to the assignment. The assignment addresses the course content throughout the assignment that applies the concepts with demonstrated critical thinking This assignment applies the content to specific real world examples, analyzing the concepts from different perspectives. Direct quotations are used sparingly and thoughts expressed in the student's own words that demonstrate student's ability to assimilate/apply/extend concepts beyond the content derived from research sources. 20% Very few, if any, course concepts are presented within the student’s assignment, and little 14.4 analysis is provided. 25% The assignment presents a position supported by minimal use of personal The assignment does not experience, observation, and include enough information research using both or examples that support the scholarly and non-scholarly sources. 18.0 student’s position. 2.00% Elements and ideas are somewhat linked together Concepts and ideas are but reflect some presented in a disconnected, inconsistency within the assignment. 1.4 rather piecemeal fashion. There are fundamental errors in the application of Standard Written English that impact clarity or effectiveness and/or significant infractions of West Writing Style Handbook guidelines. There are serious errors in the application of Standard Written English that impact clarity and effectiveness and/or severe violations of West Writing Style 2.2 Handbook guidelines. 3.00% 100.00% Other Deduction Notes: The assignment presents a position by a fairly thorough The assignment presents a analysis of personal position based on a deep experience, observation, integration of all relevant using both scholarly and non- support and research scholarly sources. sources. Comments for Student The research/supporting material extends well beyond the text and include sources which supplement and/or provide new perspectives on the subject matter. When appropriate, all sources reflect reliable scholarly sources which add depth to the assignment's content. There is considerable evidence of structural and internal consistency within the assignment. The assignment is highly and tightly organized. Concepts and ideas are presented consistently throughout the assignment. The assignment demonstrates a clear, logical flow, structure including an introduction which focuses the reader and a conclusion which provides a clear, and concise summation of the content. The assignment should be throrough but concise and excludes non-relevant content. There are minor errors in the application of Standard Written English or West Writing Style Handbook guidelines. Language is especially clear and concise and follows the conventions of Standard Written English, as well as West Writing Style Handbook guidelines without error. Writing is free of all grammatical and typographical errors. Sentences are complete and concise with precise word choices. All citations and references must be correctly formatted and applied as required to conform to WEST standards of academic integrity. Total grade Late submission Failure to apply prior feedback Other Adjusted Grade 71.82 Points 0.0 0.00% 0.00% 0.00% 0.0 Faculty Name: Liz Matthiesen-Jones Course Name: MKT 476 - Integrated Marketing Communications Student Name: Assignment 3 We all belong to different marketing generational cohorts who use and consume digital media in different ways. Using Figure 4.4 on page 99 in the text, identify your generational cohort. Prepare a presentation of between 12 and 15 slides (excluding the title page and reference page.) Each slide should contain speaker notes of approximately 75 words providing the full commentary that you would give on that slide. Content on the slide itself should consist of short bullet points, not just a repetition of the speaker notes. Your presentation should address the following: Select a specific product or service that you consume on a regular basis and buy such as music, movies (in theater or purchased), streaming video, books, or clothing. Research and explain the buying habits of your cohort in general for this type of product or service. Compare and contrast your own personal habits and analyze why yours are the same or different. Consider: Where you get information when making a buying decision What sources are credible to you Whether you buy online or in-store or use a combination to make a decision Your preferred buying method Discuss what marketing communication methods are most effective for you when you are looking to buy your identified product/service and explain why. Show at least one example. Discuss how the marketer has integrated that marketing communication with their other activities such as TV, print, online advertising. Student Proficiency EVALUATION CRITERIA Total Weight SCOPE - How well does the student’s work incorporate all aspects of the assignment’s elements and the learning outcome(s)? 40% ACCURACY - How accurately does the student use the course concepts, vocabulary, and principles learned in the course? 10% APPLICATION - How well does the student use critical thinking to apply the course concepts, vocabulary, and principles learned in the course throughout the assignment and connect the learning outcomes to current or real world situations? RESEARCH AND SUPPORT - How well are the student’s ideas and opinions supported with the depth and breadth of the required research for thorough understanding? ORGANIZATION AND COHERENCE - How consistently and logically does the student present and connect the ideas and concepts throughout the assignment? CONVENTIONS AND WRITING STYLE - How well does the student apply the rules of Standard Written English and follow the West Writing Style Handbook guidelines? Word Count Turnitin Score Possible Points 71.82 Basic Developing Accomplished Advanced Exceptional 0-69% 70-79 % 80-89% 90%-99% 100% The assignment contains few of the assignment elements and reflects few, if any, aspects of the specified learning 28.7 outcome(s). Very few, if any, learned concepts, terms, and principles are used correctly 7.2 throughout the assignment. The assignment reflects some of the assignment elements and aspects of the specified learning outcome(s). The assignment reflects most of the assignment elements and aspects of the specified learning outcome(s). The assignment reflects all assignment elements and aspects of the specified learning outcome(s). The assignment elements are comprehensive, incorporated throughout the paper, and content not relevant to the assignment has been excluded. Some of the learned concepts, terms, and principles are used correctly throughout the assignment. Most of the learned concepts, terms, and principles are used correctly throughout the assignment. All of the learned concepts, terms, and principles are used correctly throughout the assignment. This assignment reflects a thorough understanding of course content from the specified weeks, by applying the concepts and vocabulary in the appropriate context. 20% Very few, if any, course concepts are presented within the student’s assignment, and little 14.4 analysis is provided. Course concepts are presented, but few, if any, are demonstrated through the student’s use of critical thinking supported by course concepts. Most of the course concepts are addressed and the student has used an adequate amount of critical thinking to apply them to the assignment. This assignment applies the content to specific real world examples, analyzing the concepts from different perspectives. The assignment addresses Direct quotations are used sparingly and the course content thoughts expressed in the student's own throughout the assignment words that demonstrate student's ability to that applies the concepts assimilate/apply/extend concepts beyond with demonstrated critical the content derived from research thinking sources. 25% The assignment does not include enough information or examples that support 18.0 the student’s position. The assignment presents a position supported by minimal use of personal experience, observation, and research using both scholarly and non-scholarly sources. The assignment presents a position by a fairly thorough analysis of personal experience, observation, using both scholarly and non-scholarly sources. The assignment presents a position based on a deep integration of all relevant support and research sources. The research/supporting material extends well beyond the text and include sources which supplement and/or provide new perspectives on the subject matter. When appropriate, all sources reflect reliable scholarly sources which add depth to the assignment's content. Concepts and ideas are presented in a disconnected, rather 1.4 piecemeal fashion. Elements and ideas are somewhat linked together but reflect some inconsistency within the assignment. There is considerable evidence of structural and internal consistency within the assignment. The assignment is highly and tightly organized. Concepts and ideas are presented consistently throughout the assignment. The assignment demonstrates a clear, logical flow, structure including an introduction which focuses the reader and a conclusion which provides a clear, and concise summation of the content. The assignment should be throrough but concise and excludes non-relevant content. There are serious errors in the application of Standard Written English that impact clarity and effectiveness and/or severe violations of West Writing Style 2.2 Handbook guidelines. There are fundamental errors in the application of Standard Written English that impact clarity or effectiveness and/or significant infractions of West Writing Style Handbook guidelines. There are minor errors in the application of Standard Written English or West Writing Style Handbook guidelines. Language is especially clear and concise and follows the conventions of Standard Written English, as well as West Writing Style Handbook guidelines without error. Writing is free of all grammatical and typographical errors. Sentences are complete and concise with precise word choices. All citations and references must be correctly formatted and applied as required to conform to WEST standards of academic integrity. 2.00% 3.00% 100.00% Other Deduction Notes: Comments for Student Total grade Late submission Failure to apply prior feedback Other Adjusted Grade Points 0.0 0.00% 0.00% 0.00% 0.0 Faculty Name: Liz Matthiesen-Jones Course Name: MKT 476 - Integrated Marketing Communications Student Name: Assignment 4 Review this week’s required reading: “Marketing tradition-bound products through story-telling: a case of a Japanese sake brewery”. As you read the article consider the different marketing communication components employed by the sake brewery and how they are integrated. Read the textbook case study “The Japanese Steakhouse Experience” on page 117 in the textbook. Write a three (3) page paper, typed and double spaced, using the West Writing Assignment Template, in which you answer the following: Explain the positioning approach used by Benihana. Identify the core target audience for Benihana. Using information from the case history on identifying a story, what story could Benihana use to explain its concept? Describe the story. Compare and contrast the story-telling approach used by the sake industry in Japan to how alcohol tends to be promoted in the United States. Alcohol sales are an important component of the profitability of a restaurant. Discuss how the Japanese sake industry could integrate its story-telling approach to increase its sake sales in the environment of a restaurant chain such as Benihana. Review the MKT 476 Week 6 Rubric to make sure that you have met all the guidelines for how your paper will be assessed. Student Proficiency EVALUATION CRITERIA Total Weight SCOPE - How well does the student’s work incorporate all aspects of the assignment’s elements and the learning outcome(s)? 40% ACCURACY - How accurately does the student use the course concepts, vocabulary, and principles learned in the course? 10% APPLICATION - How well does the student use critical thinking to apply the course concepts, vocabulary, and principles learned in the course throughout the assignment and connect the learning outcomes to current or real world situations? RESEARCH AND SUPPORT - How well are the student’s ideas and opinions supported with the depth and breadth of the required research for thorough understanding? ORGANIZATION AND COHERENCE - How consistently and logically does the student present and connect the ideas and concepts throughout the assignment? CONVENTIONS AND WRITING STYLE - How well does the student apply the rules of Standard Written English and follow the West Writing Style Handbook guidelines? Word Count Turnitin Score Possible Points Basic Developing Accomplished Advanced Exceptional 0-69% 70-79 % 80-89% 90%-99% 100% The assignment contains few of the assignment elements and reflects few, if any, aspects of the specified learning 28.7 outcome(s). Very few, if any, learned concepts, terms, and principles are used correctly 7.2 throughout the assignment. The assignment reflects some of the assignment elements and aspects of the specified learning outcome(s). The assignment reflects most of the assignment elements and aspects of the specified learning outcome(s). The assignment reflects all assignment elements and aspects of the specified learning outcome(s). The assignment elements are comprehensive, incorporated throughout the paper, and content not relevant to the assignment has been excluded. Some of the learned concepts, terms, and principles are used correctly throughout the assignment. Most of the learned concepts, terms, and principles are used correctly throughout the assignment. All of the learned concepts, terms, and principles are used correctly throughout the assignment. This assignment reflects a thorough understanding of course content from the specified weeks, by applying the concepts and vocabulary in the appropriate context. 20% Very few, if any, course concepts are presented within the student’s assignment, and little 14.4 analysis is provided. Course concepts are presented, but few, if any, are demonstrated through the student’s use of critical thinking supported by course concepts. Most of the course concepts are addressed and the student has used an adequate amount of critical thinking to apply them to the assignment. This assignment applies the content to specific real world examples, analyzing the concepts from different perspectives. The assignment addresses Direct quotations are used sparingly and the course content thoughts expressed in the student's own throughout the assignment words that demonstrate student's ability to that applies the concepts assimilate/apply/extend concepts beyond with demonstrated critical the content derived from research thinking sources. 25% The assignment does not include enough information or examples that support 18.0 the student’s position. The assignment presents a position supported by minimal use of personal experience, observation, and research using both scholarly and non-scholarly sources. The assignment presents a position by a fairly thorough analysis of personal experience, observation, using both scholarly and non-scholarly sources. The assignment presents a position based on a deep integration of all relevant support and research sources. The research/supporting material extends well beyond the text and include sources which supplement and/or provide new perspectives on the subject matter. When appropriate, all sources reflect reliable scholarly sources which add depth to the assignment's content. Concepts and ideas are presented in a disconnected, rather 1.4 piecemeal fashion. Elements and ideas are somewhat linked together but reflect some inconsistency within the assignment. There is considerable evidence of structural and internal consistency within the assignment. The assignment is highly and tightly organized. Concepts and ideas are presented consistently throughout the assignment. The assignment demonstrates a clear, logical flow, structure including an introduction which focuses the reader and a conclusion which provides a clear, and concise summation of the content. The assignment should be throrough but concise and excludes non-relevant content. There are serious errors in the application of Standard Written English that impact clarity and effectiveness and/or severe violations of West Writing Style 2.2 Handbook guidelines. There are fundamental errors in the application of Standard Written English that impact clarity or effectiveness and/or significant infractions of West Writing Style Handbook guidelines. There are minor errors in the application of Standard Written English or West Writing Style Handbook guidelines. Language is especially clear and concise and follows the conventions of Standard Written English, as well as West Writing Style Handbook guidelines without error. Writing is free of all grammatical and typographical errors. Sentences are complete and concise with precise word choices. All citations and references must be correctly formatted and applied as required to conform to WEST standards of academic integrity. 2.00% 3.00% 100.00% Other Deduction Notes: 71.82 Comments for Student Total grade Late submission Failure to apply prior feedback Other Adjusted Grade Points 0.0 0.00% 0.00% 0.00% 0.0 Faculty Name: Liz Matthiesen-Jones Course Name: MKT 476 - Integrated Marketing Communications Student Name: Assignment 5 Throughout this course you have been presented with examples from Apple and other companies and how they have exploited the total integration of their brand from product design to branding, packaging, service, advertising, and online as well as brick and mortar marketing to achieve brand awareness dominance. Readings as well as videos each week have explored Apple and other brands and their strategies. In this final assignment you will pull all of this together to select a company which you believe exemplifies integrated marketing and you will evaluate their integrated marketing campaign to answer the central question: How does that company use integrated marketing communications to own their consumers from product to service to support and how effective is it? Write a three (3) page paper, typed and double-spaced, using the West Writing Assignment Template in which you: Select any company except Apple for your analysis. Describe: What product or service they provide EVALUATION CRITERIA Total Weight Possible Points Basic Developing Accomplished 0-69% 70-79 % 80-89% SCOPE - How well does the student’s work incorporate all aspects of the assignment’s elements and the learning outcome(s)? 40% The assignment contains few of the assignment elements and reflects few, if any, aspects of the specified 28.7 learning outcome(s). ACCURACY - How accurately does the student use the course concepts, vocabulary, and principles learned in the course? 10% Very few, if any, learned concepts, terms, and principles are used correctly 7.2 throughout the assignment. APPLICATION - How well does the student use critical thinking to apply the course concepts, vocabulary, and principles learned in the course throughout the assignment and connect the learning outcomes to current or real world situations? RESEARCH AND SUPPORT - How well are the student’s ideas and opinions supported with the depth and breadth of the required research for thorough understanding? ORGANIZATION AND COHERENCE - How consistently and logically does the student present and connect the ideas and concepts throughout the assignment? CONVENTIONS AND WRITING STYLE - How well does the student apply the rules of Standard Written English and follow the West Writing Style Handbook guidelines? Word Count Turnitin Score 100% Some of the learned concepts, terms, and principles are used correctly throughout the assignment. Most of the learned concepts, terms, and principles are used correctly throughout the assignment. All of the learned concepts, terms, and principles are used correctly throughout the assignment. This assignment reflects a thorough understanding of course content from the specified weeks, by applying the concepts and vocabulary in the appropriate context. Course concepts are presented, but few, if any, are demonstrated through the student’s use of critical thinking supported by course concepts. Most of the course concepts are addressed and the student has used an adequate amount of critical thinking to apply them to the assignment. The assignment addresses the course content throughout the assignment that applies the concepts with demonstrated critical thinking This assignment applies the content to specific real world examples, analyzing the concepts from different perspectives. Direct quotations are used sparingly and thoughts expressed in the student's own words that demonstrate student's ability to assimilate/apply/extend concepts beyond the content derived from research sources. 25% The assignment presents a position supported by minimal use of personal The assignment does not experience, observation, and include enough information research using both or examples that support the scholarly and non-scholarly sources. 18.0 student’s position. Elements and ideas are somewhat linked together Concepts and ideas are but reflect some presented in a disconnected, inconsistency within the assignment. 1.4 rather piecemeal fashion. There are fundamental errors in the application of Standard Written English that impact clarity or effectiveness and/or significant infractions of West Writing Style Handbook guidelines. 3.00% 100.00% Other Deduction Notes: Exceptional The assignment elements are comprehensive, incorporated throughout the paper, and content not relevant to the assignment has been excluded. 20% There are serious errors in the application of Standard Written English that impact clarity and effectiveness and/or severe violations of West Writing Style 2.2 Handbook guidelines. 90%-99% The assignment reflects The assignment reflects some of the assignment most of the assignment The assignment reflects all elements and aspects of the elements and aspects of the assignment elements and specified learning specified learning aspects of the specified outcome(s). outcome(s). learning outcome(s). Very few, if any, course concepts are presented within the student’s assignment, and little 14.4 analysis is provided. 2.00% Student Proficiency Advanced The assignment presents a position by a fairly thorough The assignment presents a analysis of personal position based on a deep experience, observation, integration of all relevant using both scholarly and non- support and research scholarly sources. sources. Comments for Student The research/supporting material extends well beyond the text and include sources which supplement and/or provide new perspectives on the subject matter. When appropriate, all sources reflect reliable scholarly sources which add depth to the assignment's content. There is considerable evidence of structural and internal consistency within the assignment. The assignment is highly and tightly organized. Concepts and ideas are presented consistently throughout the assignment. The assignment demonstrates a clear, logical flow, structure including an introduction which focuses the reader and a conclusion which provides a clear, and concise summation of the content. The assignment should be throrough but concise and excludes non-relevant content. There are minor errors in the application of Standard Written English or West Writing Style Handbook guidelines. Language is especially clear and concise and follows the conventions of Standard Written English, as well as West Writing Style Handbook guidelines without error. Writing is free of all grammatical and typographical errors. Sentences are complete and concise with precise word choices. All citations and references must be correctly formatted and applied as required to conform to WEST standards of academic integrity. Total grade Late submission Failure to apply prior feedback Other Adjusted Grade 71.82 Points 0.0 0.00% 0.00% 0.00% 0.0

Tutor Answer

Emilyprofessor
School: Cornell University

Attached.

Personal Digital Revolution
Institutional affiliation
Date

Introduction
 We are all in different marketing cohorts who use and consume

digital media in a variety of ways.
 Marketers are faced by hard time in getting their customers.
 For past few years, marketers used emails to target their
customers.
 There need to create generation strategies to overcome these
issues.

Generational cohort







My generational cohort is millennials.
Millennials are currently taking over the
workforce, thus outdating Baby Boomers.
culture.
They enjoy connecting brands across social
networks.
They always consider interaction with their
brands, but not their passive customers.
They do not discriminate any generation in
terms of their background, culture, among
others.

Retrieved from:
https://www.jewishcanada.org/opinions/ofinterest/from-lindas-desk-the-millennial-factor

Product selection
 My coh...

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Review

Anonymous
Outstanding Job!!!!

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