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Question description

Strategy Implementation, Evaluation and Control

Purpose of Assignment

Weeks 3, 4 and 5 Individual Assignments are integrated to generate a Strategic Management Plan. This is part three of the three part Strategic Management Plan addressing strategy implementation, evaluation and control. The purpose of the Week 5 individual assignment is to allow the student to discuss and explain how the strategies discussed in prior weeks are converted into implementation activities both domestically and internationally, in alignment with legal, social and ethical considerations. Furthermore, the student has an opportunity to explain and discuss how the strategic plan and implementation activities will be monitored.

Weeks 3, 4, and 5 Individual Assignments are integrated to generate a Strategic Management Plan. This is Part 3 of the three part Strategic Management Plan.

Assignment Steps

Write a 800-1,050-word (maximum) report on the company you selected in Week 3, following up on the Individual Assignment of Week 3 (Environmental Scanning), and address the following:

  • Strategy Implementation
    • Discuss International Strategy.
    • Discuss Strategic Implementation.
    • Explain the influence of Governance and Ethics.
    • Discuss the Company Social Value.
    • Discuss Innovation and Diversification.
    • Discuss Legal limitations.
  • Evaluation and Control
    • Explain Strategic Metrics.
    • Discuss Key Financial Ratios.

Cite at least 3 scholarly references.

Format your paper consistent with APA guidelines.

No Plagiarism please

Tutor Answer

School: UC Berkeley



Strategy Implementation, Evaluation, and Control
Institutional Affiliation




International Strategy
To leverage on the untapped market in the global environment, FedEx Express uses a
combination of global strategy and transnational strategy. The global strategy employed by
FedEx encompasses extension acquisition of new market segments and winning new customers
in a global environment. The company global network spans 220 countries, broken down into
four Express networks. FedEx does not practice customization of services since it is standardized
(FedEx, n.d). This is highly consistent with the company’s low-cost structure approach and
uniform marketing strategies in the global environment. FedEx has successfully used global
strategy because it has global standardized service, low-cost structure, and large geographical
Strategic Implementation
FedEx Express strategy is implemented by establishing a positive culture that is in a
position to help each and every employee to achieve the desired goals and objectives of the
company. A strong culture will definitely assist with the process of strategy implementation.
Despite its positive reputation and high brand awareness, FedEx has devised effective brand
promotions through special events and corporate sponsorships to reinforce traditional broadcast
advertising and print media. To improve credibil...

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Awesome! Exactly what I wanted.

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