read and write

timer Asked: Jul 4th, 2018
account_balance_wallet $10

Question description

Read the article below.

When, Why, and How to Fire That Customer

In the article, the author suggests that a firm may have customers it would benefit from "firing." This thinking is very different from the idea that the customer is always right.

Discuss some firms for which this idea may not be as applicable and why you think so.

Suppose your Service Marketing Journal firm is considering the use of this strategy. Recommend a group of customers that the firm should consider "firing" and suggest some criteria that could be used to identify these customers. (Note: Think deeper than just "unprofitable" customers to things that may make them that way.)

Post B

Review the replies your peers made in Post A and select one.

Discuss the advantages and disadvantages of your peer's recommendation and the criteria suggested. Justify your thinking.

For your peer's firm, how do you think it would be best to practically implement this idea.

In what ways would implementation differ for the Service Marketing Journal firm you are using? Justify your thinking.

Tutor Answer

School: UIUC


flag Report DMCA

Top quality work from this guy! I'll be back!

Similar Questions
Hot Questions
Related Tags

Brown University

1271 Tutors

California Institute of Technology

2131 Tutors

Carnegie Mellon University

982 Tutors

Columbia University

1256 Tutors

Dartmouth University

2113 Tutors

Emory University

2279 Tutors

Harvard University

599 Tutors

Massachusetts Institute of Technology

2319 Tutors

New York University

1645 Tutors

Notre Dam University

1911 Tutors

Oklahoma University

2122 Tutors

Pennsylvania State University

932 Tutors

Princeton University

1211 Tutors

Stanford University

983 Tutors

University of California

1282 Tutors

Oxford University

123 Tutors

Yale University

2325 Tutors