Case Study

timer Asked: Jul 5th, 2018
account_balance_wallet $10

Question description

For this assignment, you will read a case and answer a series of questions concerning an analysis of ethical considerations governing marketing practices, as leaders are responsible for such endeavors. Begin by reading the following case, which can be located within the Business Source Complete database of the Online Library.

Datamonitor. (2010, July). Ambush marketing case study: Successfully leveraging high-profile events to raise brand profile.

Then, draft a two-page paper by addressing each of the following items:

In your own words, how would you describe “ambush marketing”? Include two examples with your description. 

What are the advantages and disadvantages (risks and consequences) of ambush marketing? 

What was Bavaria Beer hoping to achieve through its ambush marketing tactics? 

Would you consider Bavaria Beer’s ambush marketing an unethical practice or simply a competitive strategy? Explain. 

Can ambush marketing be both intentional and unintentional? Explain. 

As a leader of an organization, would you allow the practice of ambush marketing? Explain.

Be sure to demonstrate a clear analysis as you address each question. Use APA style to format your assignment.

Tutor Answer

School: Boston College

Attached final answer

Running head: MARKETING







Question 1
Ambush marketing is a marketing strategy that is used by marketers where the advertiser
works in order to connect with the product through particular events and putting potential
customers in mind without necessarily having to pay sponsorship expenses for that particular
event. An example of this type of marketing is selling music merchandise outside a concert
without the promoter’s awareness (Nufer, 2016). Another example of this type of marketing is
where during football matches and an advertiser hires buys tickets for people who will be
wearing T-shirts that carry their brand name. In such a situation the advertiser competes with
those who have paid sponsorship fee...

flag Report DMCA

Wow this is really good.... didn't expect it. Sweet!!!!

Similar Questions
Hot Questions
Related Tags

Brown University

1271 Tutors

California Institute of Technology

2131 Tutors

Carnegie Mellon University

982 Tutors

Columbia University

1256 Tutors

Dartmouth University

2113 Tutors

Emory University

2279 Tutors

Harvard University

599 Tutors

Massachusetts Institute of Technology

2319 Tutors

New York University

1645 Tutors

Notre Dam University

1911 Tutors

Oklahoma University

2122 Tutors

Pennsylvania State University

932 Tutors

Princeton University

1211 Tutors

Stanford University

983 Tutors

University of California

1282 Tutors

Oxford University

123 Tutors

Yale University

2325 Tutors