Case Study

Anonymous
timer Asked: Jul 5th, 2018
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Question description

For this assignment, you will read a case and answer a series of questions concerning an analysis of ethical considerations governing marketing practices, as leaders are responsible for such endeavors. Begin by reading the following case, which can be located within the Business Source Complete database of the Online Library.

Datamonitor. (2010, July). Ambush marketing case study: Successfully leveraging high-profile events to raise brand profile.

Then, draft a two-page paper by addressing each of the following items:

In your own words, how would you describe “ambush marketing”? Include two examples with your description. 

What are the advantages and disadvantages (risks and consequences) of ambush marketing? 

What was Bavaria Beer hoping to achieve through its ambush marketing tactics? 

Would you consider Bavaria Beer’s ambush marketing an unethical practice or simply a competitive strategy? Explain. 

Can ambush marketing be both intentional and unintentional? Explain. 

As a leader of an organization, would you allow the practice of ambush marketing? Explain.

Be sure to demonstrate a clear analysis as you address each question. Use APA style to format your assignment.

Tutor Answer

melissanursingExpert
School: Boston College

Attached final answer

Running head: MARKETING

1

Marketing

Name

Institution

MARKETING

2

Question 1
Ambush marketing is a marketing strategy that is used by marketers where the advertiser
works in order to connect with the product through particular events and putting potential
customers in mind without necessarily having to pay sponsorship expenses for that particular
event. An example of this type of marketing is selling music merchandise outside a concert
without the promoter’s awareness (Nufer, 2016). Another example of this type of marketing is
where during football matches and an advertiser hires buys tickets for people who will be
wearing T-shirts that carry their brand name. In such a situation the advertiser competes with
those who have paid sponsorship fee...

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Anonymous
Wow this is really good.... didn't expect it. Sweet!!!!

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