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Resources: Week 3 Social Media Marketing Plan presentation and the Social Media Marketing Plan Template
Complete and submit the Social Media Marketing Plan Template using 750 to 1,400 words based upon your company of choice. A separate written paper is not required.
Provide a strategy and objective for your plan and include the following:
- Define key messages to reach your target audience
- Determine five key influencers Note: Make sure you know what an influencer is!
- Describe tactics that will appeal to your key influencers
Include a proposed timeline with measurable and tangible metrics for measuring success, and include plans for any adjustments that may need to occur.
Include at least three references. Perform scholarly research. Go beyond class textbooks and company information.
Answer the following: Chapter 24 begins by offering the observation that some individuals are hesitant to jump into the social media marketing world. At this point, you have to recognize it takes effort and activity. If you don't try, you'll never be successful or even know what you could have accomplished. You can visualize or create the best strategies and tactics the world has ever seen or imagined. However, if you don't actually even attempt an implementation, you'll never know what you could have achieved.
Are you afraid of possible failure, criticism or even success? If so you're your own worst enemy blocking a path to potential learning, progress and exceeding your goals.
Class: What are your next steps? What action will you take? How will you overcome your own fears?
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RUNNING HEAD: Social Media Marketing Plan Template
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Social Media Marketing Plan Template
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Social Media Martketig Plan Template
Formulate a strategy for your Social Media Marketing Plan.
Identify the marketing objective.
Pulp Juice is the name of my company. It mainly produces fruit juice. The different
flavors include pineapple, mango, passion, lemon, orange and a mixture of mango,
pineapple and passion fruit. Since it’s a new company, my marketing campaign aims at
exposing the brand to our customers and improving our sales.
Develop a strategy in 175 words for meeting that objective.
To ensure that the product reaches as many people as possible we as the marketing
team plan on opening a page for the company across all the social media platforms. Social
media platforms include facebook, twitter, Instagram, Youtube, LinkedIn among others
("Evaluating Social Media Marketing," 2016). To generate likes to our page, we will use
influencers and ordinary people. The influencers will make posts about our company
including information on the product the company makes and why people should buy from
us then refer people to our page where they will find more information. We, the members of
the marketing team will also advertise the page on our timelines to attract our friends on
social media.
We will also mobilize people to share our posts on their timelines so that we can
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Social Media Martketig Plan Template
reach a wider audience. Apart from that, we will market the company through groups on
social media. Facebook offers a wide variety of business groups where salespeople and
buyers meet. Those selling products advertise in those particular groups, and buyers link up
with them. The goal will be to be members of many of these business groups and market
the company in there.
Determine in 175 words the key messages you aim to get across to your audience.
The campaign will mainly focus on educating the public about the fruit juice made at
Pulp. In the advertisement, we will talk about the various ingredients used to make the
different flavors. Additionally, we w...