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8. Secondary (and/ or Primary) Research: Disc Arthroplasty: Cervical (CAD) and Lumbar (LAD). Based on research, determine procedure counts (U.S.) for both types of discs. What is the projected growth for each?

What does the reimbursement environment look like (which major insurance companies currently reimburse for discs – and for what indications)? Which Don’t? What % of the US population is currently covered by insurance (approximate) that could pay for these procedures?

What are the key competitive products in this space? What would be the key differentiating product attributes that would be required for a new disc arthroplasty product to take significant market share?

  • Overview
    • Disc Arthroplasty - Is a surgical procedure in which the degenerated intervertebral discs in the spinal column are replaced with artificial devices in the lower/lumbar spine or upper/cervical spine.
      • Types of Disc Arthroplasty
        • Cervical (CAD)
          • Procedure Counts
          • Growth
        • Lumbar (LAD)
          • Procedure Counts
          • Growth
      • Insurance Environment
        • Major Insurance Companies
          • Reimburse discs
          • Do Not Reimburse disc
        • Currently Covered by Insurance
      • Competition (2018 Corporate Overview PPT)
        • Products
        • Attributes
        • Market Share
      • Person 2
      • Person 3
  • Allocation of tasks
    • Findings

    8. Secondary (and/ or Primary) Research: Disc Arthroplasty: Cervical (CAD) and Lumbar (LAD). Based on research, determine procedure counts (U.S.) for both types of discs. What is the projected growth for each? What does the reimbursement environment look like (which major insurance companies currently reimburse for discs – and for what indications)? Which Don’t? What % of the US population is currently covered by insurance (approximate) that could pay for these procedures? What are the key competitive products in this space? What would be the key differentiating product attributes that would be required for a new disc arthroplasty product to take significant market share? 1. Overview a. Disc Arthroplasty - Is a surgical procedure in which the degenerated intervertebral discs in the spinal column are replaced with artificial devices in the lower/lumbar spine or upper/cervical spine. i. Types of Disc Arthroplasty 1. Cervical (CAD) a. Procedure Counts b. Growth 2. Lumbar (LAD) a. Procedure Counts b. Growth ii. Insurance Environment 1. Major Insurance Companies a. Reimburse discs b. Do Not Reimburse disc 2. Currently Covered by Insurance iii. Competition (2018 Corporate Overview PPT) 1. Products 2. Attributes 3. Market Share 2. Allocation of tasks i. Person 1 ii. Person 2 iii. Person 3 3. Findings
    TITLE By: {names} For: K2M, Inc. MKT 511 Marketing Management & Strategy Harry F. Byrd, Jr. School of Business Shenandoah University Summer, 2018 Table of Contents Executive Summary [Write this last - must not exceed 1 page] Purpose [Clearly describe the problem you have been tasked with solving and purpose of study] Research Questions & Responsibilities Questions Responsibility Research question 1: name(s) Research question 2 Research question 3 Research question 4 Research question 5 ...n Research question 1: Findings Use footnotes1 Also, make use of appendices. 1 Provide link to sources Research question 2: Findings Research question 3: Findings Research question 4: Findings Research question 5: Findings Discussion [Here’s where you explore the strategic implications of what you found for K2M. What Strategic Control Points can and should they be creating to establish and protect a strong market position?] Conclusions Appendix 1: add a name

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    Tepasa
    School: UT Austin

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