MKT 645 Final Project I Milestone One:

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MKT 645 Final Project I Milestone One Guidelines and Rubric Overview. For this first milestone, you will evaluate the final project case study,The Tate's Digital Transformation,by examining the various elements of its current online marketing campaign.You will identify any potential gaps or missed opportunities in the current campaign,and propose possible solutions for addressing the gaps or opportunities you have identified in the campaign. You will explore these ideas in more depth in future modules.Prompt:First, review The Tate's Digital Transformation and your Module Two Short Paper,as well as the resources How To Assess Whether Your Digital Marketing Strategy Is Working and Recasting the Customer Experience in Today's Omni-channel Environment. Then,write a 3-to 4-page paper that identifies gaps and/or opportunities in the Tate’s current marketing campaign that will offer a framework for your final project.After reading the case study, ask yourself the following:Are there any obvious gaps or opportunities in the Tate’s goal of expanding its digital presence and what it is currently doing online and offline? Do you see an opportunity or potential area for improvement for the Tate? The paper should include details as to how the current campaign can be enhanced. Remember that, in assessing the current efforts, you will also review the brand’s digital footprint online.Specifically, the following critical elements must be addressed:I.Assess Current Campaign:Evaluate the pros and cons of the current marketing campaign by doing the following:A.Examine elements and digital assets of the current campaign.B.Compare the current campaign and the company goals for alignment. Describe how each is aligned or not aligned.C.Identify possible gaps(missed opportunities) in the current campaign.D.Estimate risks in current campaign (e.g., celebrity endorsements, mixed messages).Be sure to reference your textbooks, the case study,the other course resources provided, and your own research to support your responses. Incorporate instructor feedback into your Final Project I submission, the marketing initiative proposal.The rubric is attached below. Each section should be titled using the Critical Elements. Paper should be Times New Roman 12 point font and double spaced.

MKT 645 Final Project I Milestone One Guidelines and Rubric Overview: For this first milestone, you will evaluate the final project case study, The Tate's Digital Transformation, by examining the various elements of its current online marketing campaign. You will identify any potential gaps or missed opportunities in the current campaign, and propose possible solutions for addressing the gaps or opportunities you have identified in the campaign. You will explore these ideas in more depth in future modules. Prompt: First, review The Tate's Digital Transformation and your Module Two Short Paper, as well as the resources How To Assess Whether Your Digital Marketing Strategy Is Working and Recasting the Customer Experience in Today's Omni-channel Environment. Then, write a 3- to 4-page paper that identifies gaps and/or opportunities in the Tate’s current marketing campaign that will offer a framework for your final project. After reading the case study, ask yourself the following: Are there any obvious gaps or opportunities in the Tate’s goal of expanding its digital presence and what it is currently doing online and offline? Do you see an opportunity or potential area for improvement for the Tate? The paper should include details as to how the current campaign can be enhanced. Remember that, in assessing the current efforts, you will also review the brand’s digital footprint online. Specifically, the following critical elements must be addressed: I. Assess Current Campaign: Evaluate the pros and cons of the current marketing campaign by doing the following: A. Examine elements and digital assets of the current campaign. B. Compare the current campaign and the company goals for alignment. Describe how each is aligned or not aligned. C. Identify possible gaps (missed opportunities) in the current campaign. D. Estimate risks in current campaign (e.g., celebrity endorsements, mixed messages). Be sure to reference your textbooks, the case study, the other course resources provided, and your own research to support your responses. Incorporate instructor feedback into your Final Project I submission, the marketing initiative proposal. Rubric Guidelines for Submission: Your milestone should be a 3- to 4-page Microsoft Word document, double spaced, with 12-point Times New Roman font, one-inch margins, and the latest APA formatting. Critical Elements Proficient (100%) Needs Improvement (70%) Not Evident (0%) Value Assess Current Examines elements and digital Examines elements and digital assets Does not examine elements and Campaign: Elements and assets of the current campaign of the current campaign, but digital assets of the current Digital Assets examination is cursory or incomplete campaign Assess Current Campaign: Company Goals Compares the current campaign and the company goals for alignment, and describes how each is aligned or misaligned Compares the current campaign and Does not compare the current the company goals for alignment, but campaign and the company goals does not describe how each is for alignment aligned or misaligned, or submission is incomplete or illogical Assess Current Identifies possible gaps (missed Identifies possible gaps (missed Does not identify possible gaps Campaign: Possible Gaps opportunities) in the current opportunities) in the current (missed opportunities) in the campaign campaign, but proposal is cursory or current campaign incomplete Assess Current Campaign: Risks Estimates potential risks in current campaign Estimates potential risks in current campaign, but estimation is incomplete or illogical Articulation of Response Submission has no major errors Submission has major errors related related to citations, grammar, to citations, grammar, spelling, spelling, syntax, or organization syntax, or organization that negatively impact readability and articulation of main ideas 22 22 22 Does not estimate potential risks in current campaign 22 Submission has critical errors related to citations, grammar, spelling, syntax, or organization that prevent understanding of ideas 12 Total 100%

Tutor Answer

henryprofessor
School: New York University

Attached.

Tate Digital Transformation-Outline
Thesis: Tate exploration of the new technologies is important as it enhances the attraction of the
consumers and the reconnection with the consumers.
Tate Current Campaign
I.

Elements and Digital Assets
A. Content
B. Persona
C. Target market
D. Website
E. Social media

II.

Company Goals
A. Increased revenue
B. Popularization
C. Digital engagement

III.

Gaps in the Campaign

A. Digital content
B. Confidence
C. Interaction
IV.

Risks in Current Campaign

A. Rigidity
B. Participation
C. Return on Investment


Running head: TATE DIGITAL TRANSFORMATION

Tate Digital Transformation
Name
Institution

1

TATE DIGITAL TRANSFORMATION

2

Tate Digital Transformation
Digital transformation is important as it helps in the assessment of the networks and the
improvement of the marketing of the business. The practices that the businesses employ are
important as it encourages the building of the brand and the critical aspects that help in
increasing the relations with the consumers. Tate understood the benefits of digital
transformation and this led to the creation of their first website in 1998 with the aim of
increasing the flow of customers and the assessment of the different collections of the gallery.
The digitization of the products would focus on the needs of the diverse audience and this assists
in increasing the change in the collections and the improvement of the customers’ satisfaction
rates. Tate exploration of the new technologies is important as it enhances the attraction of the
consumers and the reconnection with the consumers.
Tate Current Campaign
Elements and Digital Asset...

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Anonymous
Wow this is really good.... didn't expect it. Sweet!!!!

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