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CAREER CONNECTION: Values and Strategy Paper
Choose an organization according to the following:
- Current employer
- Most recent or former employer
- Place of business that you have patronized or have been familiar with over a long period of time.
- Avoid choosing an organization that is so large that historical data would be difficult to apply. Firms in the Russell 2000® index may fit well, whereas firms in the Dow 30 Industrial index probably do not.
- The organization can be a start-up that you or a significant other may create in the future. For a start-up, focus on an entrepreneurial idea that is of substantive interest, so this project leaves you with a product you may leverage in the future.
Write a 1,050-word paper in which you address the following:
- Identify the major components of the strategic management process.
- Discuss how these components work together to create value for the organization.
- Evaluate the company's mission statement, vision statement, motivation strategy, innovation strategy, and people strategy. If the organization does not have one or more of these, how does that affect the organization and its people?
- Explain the role of ethics and corporate social responsibility in strategic planning. How does this direct their strategy? How does the organization's vison and mission align with your own values and vision? If you are currently working for the organization, how does your role influence this and vice versa?
Format your paper according to APA guidelines
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The local community has always been a big part of the café and your grandfather knew
almost everyone in the area (at least the coffee drinkers). He made sure to attend all the
events held at the café over the years so that he could meet with customers and get
feedback on what they might like to see at the café.
Data is a critical asset for all businesses. In fact it continues to be an important asset for
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private. He introduces himself as Mr. Don Slime. He is about to open a large music and
book store a block away and is planning a grand opening. He offers you $ 6000 in cash
for an electronic listing of your customers so that he can email them directly. These funds
would certainly help pay for the renovations to the café’s washrooms. He was looking to
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Market-Product FocusThis section will describe the marketing and product objectives for Jodco Company. It will include a description of the target markets and product differentiation and positioning strategies in electronic and book market.Marketing and product objectivesJodco electronic and book Company has been in existence in the last five years in the market. The company aims at becoming the best in the market by maintaining the brand image in the market. Jodco Company will have both financial and non-financial goals in the market.Financial goalsGenerate at least $5 million in profits in one year.To increase the growth in revenues by more than 20% for the next two consecutive years.To improve in sales by at least $10 million in two years.Non-Financial GoalsIncrease the market share in the electronic market by at least 5% and the book market by 10%.Venture in global markets by entering the European market to expand the market.Creating additional outlets in America.Product life cycleJodco has been under tough times during the introduction stage, where the company made consistent losses in the market but has persevered in the market. The company has already undergone the introduction stage in the product life cycle. The products brand has previously been known to the customers and has already secured a market segment. Growth stage in a product cycle is a very sensitive stage in determining the establishing of a brand (Kerin & Hartley, 2018). The consumers are already aware of the existence of the company products. The product concept has already been proven, and it is becoming popular. The company has been experiencing increased sales in the market. The competitors are already aware of the existing products, and they are also aggressive to maintain their position in the market. The company will focus on market development to ensure the company gains a competitive advantage in the market. Jodco is determined to continue with the growth in the market to become the best brand in the market. Jodco has the best platform to grow in the market. The company has prioritized the quality of the products that are offered in the market. The company has been rising in the market and committed to ensuring that the speed of growth in the market remains on an upward trend to ensure the company will become the leading company in the market.Target marketThe target market for a product is an essential aspect of the success of a product. Target market refers to the specific group of people of consumers of which a product or service is aimed (Leverick, 2015). Identifying the target market for a product is very effective in ensuring the success of a product. The target market for Jodco products will be males and females who are between 10 and 25 years. The youths are the primary target for the products. The teenagers are the major users who prioritize on electronics because they are in the growth and development stage. The youths between 10 and 25 years are in schools and use books and stationaries to help them in their studies. Youths are in the age that follows the electronic innovations and are in a trend to ensure they achieve the best from the market. Youths are conscious of the evolution of products in the market will always shift to take the best in the market, and Jodco will be the best place to go for the products. The target customers are individuals who aggressive on the internet to determine the best quality of products that exist in the market. The company will take the responsibility of investing in research to ensure they are in a position to always remain relevant in the market.Product positioningProduct positioning is very fundamental in defining the success or failure of an organization product. Product position refers to the process of how a company best communicates the product attributes to the target customers while considering customer preferences (Cantamessa & Montagna, 2015). Jodco Company is committed to ensuring that the products are unique in the market. 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The company will also ensure the product sold in the company are from well-known companies in the market such as LG, Apple, Samsung, while the books will also be of high quality from the best publishers in the United States.The company will also rely on pricing as a critical positioning factor in the market. Pricing influences customer’s decisions in the market in an excellent manner (Hinterhuber & Liozu, 2017). Jodco will ensure a direct link with the manufacturers in the market rather than relying on the middlemen in the market. The youths are mainly students, and they are always economical while making their pricing decisions. It will help to sensitize more customers to the company products.ReferencesCantamessa, M., & Montagna, F. (2015). From Market Research to Product Positioning. Management of Innovation and Product Development, 247-288. doi:10.1007/978-1-4471-6723-5_13Hinterhuber, A., & Liozu, S. M. (2017). Is innovation in pricing your next source of competitive advantage? 1. 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Most Popular Content
Ethics Issues, accounting homework help
Assumptions : Broadway café is located in Halifax, NS. Canada
The local community has always been a big part of the caf� ...
Ethics Issues, accounting homework help
Assumptions : Broadway café is located in Halifax, NS. Canada
The local community has always been a big part of the café and your grandfather knew
almost everyone in the area (at least the coffee drinkers). He made sure to attend all the
events held at the café over the years so that he could meet with customers and get
feedback on what they might like to see at the café.
Data is a critical asset for all businesses. In fact it continues to be an important asset for
meeting and exceeding customer expectations. For the last number of years you have
been tracking detailed customer information for all customer events from sales, coupons,
fundraising events, book clubs, to concerts etc. Your database now includes the names
and contact information of over 5000 local customers to the café.
Last Friday, an interesting individual, dressed in a business suit asks to speak to you in
private. He introduces himself as Mr. Don Slime. He is about to open a large music and
book store a block away and is planning a grand opening. He offers you $ 6000 in cash
for an electronic listing of your customers so that he can email them directly. These funds
would certainly help pay for the renovations to the café’s washrooms. He was looking to
make the mailing this week. 1 pageDeliverables: 1. What should you do? Explain your answer.
2. What other issues should you be concerned about?
5 pages
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The lowest cost option is choosing china as the location option. 1) Given only the 3 options shown below and their associa ...
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After briefing the management team on employment law from the Management Team Briefing on Employment Laws assignment, it is time to apply the knowledge to internal processes. There are many fundamental legal concerns surrounding recruiting and the overall hiring processes within organizations. A current review of the company's HR policies and procedures centered on employment law reveals some possible opportunities to improve the overall recruitment and hiring process. Specific opportunities exist in background checks, employment tests, and hiring and promotions. If not properly administered, these areas may cause employment law issues within the company.InstructionsWrite a 6–8 page paper in which you:Briefly explain your overall understanding of conducting employee background checks. Why are they done? Why are they important? Be clear with your discussion.Identify and discuss at least two types of background checks you believe most organizations conduct and explain how you will ensure the types you select are properly administered in the company.List and describe at least five employee drug-testing procedures you would implement to comply with state drug-testing laws. How would you ensure adherence to the procedures?Briefly discuss your understanding of bona fide occupational qualification (BFOQ), affirmative action preferences, and promotions. Then, identify at least three actions you would take to avoid employment law issues with these topics. Be specific.
Treatment options
Forum #7: This week’s readings provide an overview of treatment of many of these disorders that this class examined. Ide ...
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Forum #7: This week’s readings provide an overview of treatment of many of these disorders that this class examined. Identify one disorder of your choice and provide evidence that either supports or refutes that treatment can be effective for this disorder. For example you might cite that pedophiliacs are not treatable and cite evidence to support that, be sure to debate amongst yourselves if you agree or disagree with your peer’s assessment of the disorder. Objectives:LO1: Summarize the link between mental illness and criminal behavior.LO2: Debate how mental health issues influence behavior.LO3: Synthesize the mental health diagnosis of conduct disorder.Instructions: Each students answer to the question should be between 750-1000 words. A minimum of two APA 6th edition citations and references must be used always
Florida SouthWestern State College Marketing Programs Plan
Marketing Programs Plan
POST
Market-Product FocusThis section will describe the marketing and product objectives for ...
Florida SouthWestern State College Marketing Programs Plan
Marketing Programs Plan
POST
Market-Product FocusThis section will describe the marketing and product objectives for Jodco Company. It will include a description of the target markets and product differentiation and positioning strategies in electronic and book market.Marketing and product objectivesJodco electronic and book Company has been in existence in the last five years in the market. The company aims at becoming the best in the market by maintaining the brand image in the market. Jodco Company will have both financial and non-financial goals in the market.Financial goalsGenerate at least $5 million in profits in one year.To increase the growth in revenues by more than 20% for the next two consecutive years.To improve in sales by at least $10 million in two years.Non-Financial GoalsIncrease the market share in the electronic market by at least 5% and the book market by 10%.Venture in global markets by entering the European market to expand the market.Creating additional outlets in America.Product life cycleJodco has been under tough times during the introduction stage, where the company made consistent losses in the market but has persevered in the market. The company has already undergone the introduction stage in the product life cycle. The products brand has previously been known to the customers and has already secured a market segment. Growth stage in a product cycle is a very sensitive stage in determining the establishing of a brand (Kerin & Hartley, 2018). The consumers are already aware of the existence of the company products. The product concept has already been proven, and it is becoming popular. The company has been experiencing increased sales in the market. The competitors are already aware of the existing products, and they are also aggressive to maintain their position in the market. The company will focus on market development to ensure the company gains a competitive advantage in the market. Jodco is determined to continue with the growth in the market to become the best brand in the market. Jodco has the best platform to grow in the market. The company has prioritized the quality of the products that are offered in the market. The company has been rising in the market and committed to ensuring that the speed of growth in the market remains on an upward trend to ensure the company will become the leading company in the market.Target marketThe target market for a product is an essential aspect of the success of a product. Target market refers to the specific group of people of consumers of which a product or service is aimed (Leverick, 2015). Identifying the target market for a product is very effective in ensuring the success of a product. The target market for Jodco products will be males and females who are between 10 and 25 years. The youths are the primary target for the products. The teenagers are the major users who prioritize on electronics because they are in the growth and development stage. The youths between 10 and 25 years are in schools and use books and stationaries to help them in their studies. Youths are in the age that follows the electronic innovations and are in a trend to ensure they achieve the best from the market. Youths are conscious of the evolution of products in the market will always shift to take the best in the market, and Jodco will be the best place to go for the products. The target customers are individuals who aggressive on the internet to determine the best quality of products that exist in the market. The company will take the responsibility of investing in research to ensure they are in a position to always remain relevant in the market.Product positioningProduct positioning is very fundamental in defining the success or failure of an organization product. Product position refers to the process of how a company best communicates the product attributes to the target customers while considering customer preferences (Cantamessa & Montagna, 2015). Jodco Company is committed to ensuring that the products are unique in the market. The company will use customization to position the products in the market. Customization involves recognizing the needs and preferences of customers are unique, and it is essential to fulfilling customer preferences in the market. The youth who are the target market for Jodco prefers to be unique amid other youths in the society.Jodco will invest in market research to identify the customer needs of the focus group in the market. The company will position itself in terms of high-quality products as compared to its competitors. Market research will involve both primary and market research to ensure the information from the market research is adequate to help in providing the customers with the specific products that they require in the market. Research and development will ensure that the products will always be able to adapt to the ever-changing market. The company will also ensure the product sold in the company are from well-known companies in the market such as LG, Apple, Samsung, while the books will also be of high quality from the best publishers in the United States.The company will also rely on pricing as a critical positioning factor in the market. Pricing influences customer’s decisions in the market in an excellent manner (Hinterhuber & Liozu, 2017). Jodco will ensure a direct link with the manufacturers in the market rather than relying on the middlemen in the market. The youths are mainly students, and they are always economical while making their pricing decisions. It will help to sensitize more customers to the company products.ReferencesCantamessa, M., & Montagna, F. (2015). From Market Research to Product Positioning. Management of Innovation and Product Development, 247-288. doi:10.1007/978-1-4471-6723-5_13Hinterhuber, A., & Liozu, S. M. (2017). Is innovation in pricing your next source of competitive advantage? 1. Innovation in Pricing, 11-27. doi:10.4324/9781315184845-2Kerin, R. A., & Hartley S. W. (2018) Marketing The Core 7e. New York, NY: McGraw-HillEducationLeverick, F. (2015). Target Market. Wiley Encyclopedia of Management, 1-1. doi:10.1002/9781118785317.weom090680
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