Voice of the Customer

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Description

With a focus on meeting customer requirements, the voice of the customer is an essential tool in driving organizational performance. As a Supply Chain professional, you have an obligation to be aligned with the customers you support, both internally and externally. You must become familiar with the value the customer expects from your organization.

Write a 700- to 1,050-word summary in which you discuss how the "voice of the customer" is applied in your company. Your summary will need to include the answers to the following questions:

  • How do you impact the results of your customers' expectations based on your actions?
  • How do you manage internal versus external customer satisfaction?
  • What are some areas of improvement that you can initiate to improve customer satisfaction?

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Explanation & Answer

Find attached.

Running head: ANALYZING CUSTOMER’S EXPECTATIONS

Analyzing Customer’s Expectations
Student’s Name
Course Number- Name of Course
Instructor’s Name
Date

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ANALYZING CUSTOMER’S EXPECTATIONS

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Introduction
For any organization, customers are highly regarded as they are the driving force of any
company. Customer satisfaction means increased sales for an organization which directly
influences revenues resulting in the high performance of the organization. Therefore, the voice
of the customer is considered important and attention ought to be paid to any comment brought
forth by the customers. By listening and paying attention to the voice of the customer, the
organizational management is able to clearly understand the requirements and the feedback of
both the internal and external consumers. The factor helps them to cater to the needs of the
customers. They also enable them to be in a position of offering services and products that are
of high quality and also those that meet the customer's demand. (Yang, 2008). Ideally, to meet
the customer’s needs and demands, innovation is key for any organization. The voice of the
customer captures the customer’s feedback on the experience of using the service and products
of a company. It al...


Anonymous
Great content here. Definitely a returning customer.

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