Market Segmentation and Buyer Behavior Presentation

User Generated

504obv31

Business Finance

Description

Create a 12- to 15-slide Microsoft® PowerPoint® presentation with speaker notes on trends in the consumer buying environment, and explain how these tie into the marketing segmentation by consumer groups.

Describe the consumer trends that are influencing purchasing patterns, and provide an overview of the different consumer groups (market segments).

Choose two of the companies from the list below.

  • Sports spectrum Greeting cards
  • Ty Beanie Babies
  • Sara Lee Desserts
  • Skeeter Boats
  • Gold Bond

Examine each company's website to determine what segmentation strategy the firm uses.

Answer the following questions, and provide explanations for your responses:

  • Who is the intended target market for the website?
  • What communications objectives do you think the company is trying to accomplish?
  • What product-positioning strategy is being used?

Format your presentation consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.

Unformatted Attachment Preview

Market Segmentation and Buyer Behavior Presentation Grading Guide MKT/544 Version 2 Integrated Marketing Communications Copyright Copyright © 2016 by University of Phoenix. All rights reserved. University of Phoenix® is a registered trademark of Apollo Group, Inc. in the United States and/or other countries. Microsoft®, Windows®, and Windows NT® are registered trademarks of Microsoft Corporation in the United States and/or other countries. All other company and product names are trademarks or registered trademarks of their respective companies. Use of these marks is not intended to imply endorsement, sponsorship, or affiliation. Edited in accordance with University of Phoenix® editorial standards and practices. Market Segmentation and Buyer Behavior Presentation Grading Guide MKT/544 Version 2 Learning Team Assignment: Market Segmentation and Buyer Behavior Presentation Purpose of Assignment This assignment helps students understand buyer behavior and how it ties into market segments. Grading Guide Content Met Partially Met Not Met Total Available Total Earned 7 #/7 Partially Met Not Met Comments: The student describes the consumer trends that are influencing purchasing patterns The student provides an overview of the different consumer groups (market segments). The student chooses two companies from the provided list and examines each company’s website to determine what segmentation strategy the firm uses. The student answers who the intended target market for the website is. The student answers what communications objectives they think the company is trying to accomplish. The student answers what product-positioning strategy is being used. The presentation is 12 to 15 slides in length with speaker notes, and is appropriate for the audience. The presentation includes relevant media and visual aids that are consistent with the content. Presentation Guidelines The presentation is laid out with effective use of headings, font styles, font sizes, and white space. Met Comments: 2 Market Segmentation and Buyer Behavior Presentation Grading Guide MKT/544 Version 2 Presentation Guidelines Met Partially Met Not Met Total Available Total Earned 3 #/3 10 #/10 Intellectual property is recognized with in-text citations and a reference page. The presentation includes an introduction and conclusion that preview and review major points.. Major points are stated clearly; are supported by specific details, examples, or analysis; and are organized logically.. Rules of grammar and usage are followed including spelling and punctuation. Assignment Total Additional comments: # Comments: 3
Purchase answer to see full attachment
User generated content is uploaded by users for the purposes of learning and should be used following Studypool's honor code & terms of service.

Explanation & Answer

Hi, kindly find attached

MARKET SEGMENTATION
& BUYER BEHAVIOR
Consumer Trends

Introduction


Consumer trends are the habits and behaviors which are presently prevailing among the
customers of goods and services.

Factors Influencing Consumer Behavior


Purchasing power



Group Influence



Personal Preference



Economic Conditions



Marketing Campaigns

Consumer Trends Which Influence Purchase


New technologies have influenced the pattern and beha...

Similar Content

Related Tags