New Product Launch Word Document Research No Plagiarism

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timer Asked: Jul 14th, 2018
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Question Description

I am currently in a "graduate master's level" marketing course and since marketing is not really an area that I excel in, would greatly appreciate the following help for a Word Document research assignment based on a "New or Refresh Product Launch Plan," to which I had an idea of using "Coca-Cola soda beverage and pertaining to their competitor's for research, using Pepsi soda beverage. Would appreciate help on how Coca-Cola could maybe become a rather new soda flavor beverage or somehow think of "refreshing" this beverage product compared to their competitor of Pepsi since we have to compare their competitor both within a U.S. and International market stage. Below for research I downloaded for both companies, data material, mostly financial, that compares between Coca-Cola and Pepsi Company. Here are the following requirements for this assignment for grading:

Purpose of Assignment

Understanding the various phases of a product or service lifecycle is critical when addressing a market. If your product is in decline and the competitor's product is in growth, your strategy for the product or service will be different. This exercise will enable students to demonstrate an understanding of both their product/service life cycle stage and a competitor's product. It is designed to help students explore product mix strategies in the various phases of a product or service life cycle. This tool is critical when addressing a market penetration, market saturation or product/service decline.

Assignment Steps

Resource: Plunkett Research Online located in the University Library.

Have attachments of data information for each company attached below for Coca-Cola Company and Pepsi Company that has data of “Company Profile,” & “Company Financials" downloaded from that Plunkett Research Online.

Design a minimum 1,050-word or more (excluding cover, reference and graphs or chart wording) of a New or Product Refresh Product Launch Plan (would like to use Coca-Cola and Pepsi soda beverages) in Microsoft®Word.

The product launch plan will be for two markets: U.S. and one international market. Domestic market generally means the market where the company headquarters are located. If you choose a domestic market that is not the U.S. than your other market is required to be the U.S. Compare your product/service to at least one other competitor. The competitor does not need to be in both markets, you can have two different competitors, one for each market.

Side Note: No Plagiarism and will be checked per instructor request!

Include the following:

  • Introduction
  • Brief SWOT (emphasizes internal market--Strengths, Weakness) (Include description of the chart since charts / tables / graphs do not count toward total word count-Also, APA cite).
  • Brief SWOT (emphasizes internal market--Opportunities, Threats) (Include description of the chart since charts / tables / graphs do not count toward total word count-Also, APA cite).
  • TOWS (emphasizes the external market--Threats, Opportunities, Weakness, Strength).(Include description of the chart since charts / tables / graphs do not count toward total word count-Also, APA cite).
  • A graph or chart (mentioned above, include description for each graph or chart for the SWOT and TOWS-proper APA cite).

Include the following:

  • Definition of product or service.
  • Description of product or service--marketing message.
  • Why the product or service needs to be introduced or refreshed (target audience).
  • Address competition in each region and how the new product or refresh provides a competitive advantage.
  • Product Life Cycle Domestic and International to compare for a chosen product or service to another competitor within the same industry
  • Evaluate the potential growth rate. Look for information on similar products/services to determine a 3-year growth rate (Compound Annual Growth Rate-CAGR). Information may be located in the University Library.
  • Conclusion
  • References- Include at least three peered-reviewed or more per instructions. Peer-reviewed as in two or more authors, include web links.

Note: Charts/graphs/tables do not count toward the word count.

Cite a minimum of three peer-reviewed references or more (peer-reviewed as in two or more authors), include web links.

Format your assignment consistent with APA guidelines Per instructor request, use APA citations, especially when citing any data financial or statistical information that is included, APA references.

Include proper title and sub-title headings for each topics above to be researched.

Most importantly, No Plagiarism per instructor and will be checked!

Tags: introduction and conclusion APA Citations and References No Plagiarism and will be checked Word Document Research Include three peer reviewed references or more Peer reviewed to include two or more authors Include proper title heading and sub title headings for each topic used 1050 word or more excluding cover reference and graph or chart not counted towards total word count APA proper cite graph and chart material Coca Cola and Pepsi Company Financials Company Profiles Describe how Coca Cola can introduce new flavor or refresh their soda beverage in comparison to competitor Pepsi Domestic and International Markets Brief SWOT emphasizing internal market for Strengths and Weaknesses to include description of the chart or table provided Brief SWOT emphasizes internal market for Opportunities and Threats to include description of the chart or table provided TOWS emphasizing external market of Threats Opportunities Weakness and Strength to include description of the chart or table provided APA cite all tables or charts used Definition of product or service Description of product or service marketing message Why the product or service needs to be introduced or refreshed pertaining to target audience Address the competition in each region and how the new product or referesh provides a competitive advantage Product Life Cycle Domestic and International to compare for chosen product or service to another competitor within the same industry Evaluate potential growth rate and look for information on similar products or services to determine 3 year growth rate Compound Annual Growth Rate-CAGR

Unformatted Attachment Preview

Plunkett Research Ltd. Copyright (C) All Rights Reserved www.plunkettresearch.com COCA COCA--COLA COMPANY (THE) (WWW.COCA (WWW.COCA--COLACOMPANY.COM) Ticker: KO Exchange: NYS Year Established: 1919 Employees: 100,300 Fiscal Year Ends in December Phone: 404 676-2121 Fax: Address: One Coca-Cola Plaza Atlanta, GA 30313 United States Industry Ranks Types Of Business 1. PepsiCo Inc 2. Coca Coca-- Cola Company (The) 3. Groupe Danone World Water Division 4. Coca-Cola European Partners plc 5. Coca-Cola Femsa SAB de CV 6. Nestle Waters SA 7. Coca-Cola Hellenic Bottling Company SA 8. Coca-Cola West Co 9. Red Bull GmbH 10. Arca Continental SAB de CV Industry NAICS code: 312111 Soft Drink Manufacturing Concentrates & Syrups Sports Drinks Bottled Water Fruit Juices 63,525,000,000 35,410,000,000 28,927,960,000 12,967,590,000 10,414,790,000 10,000,000,000 8,300,000,000 7,982,865,000 7,727,940,000 7,128,879,000 Contacts Text James Quincey Kathy Waller Muhtar Kent Ed Hays Herbert Allen David Weinberg Christopher Davis Caroline Tsay Alexis Herman Barry Diller Robert Kotick Samuel Nunn Maria Lagomasino Ronald Allen Ana Botín Helene Gayle Marc Bolland Richard Daley Irial Finan Bernhard Goepelt Mark Randazza Francisco Crespo Jennifer Mann Robert Long Bea Perez John Murphy Alfredo Rivera Brian Smith James Dinkins Barry Simpson Larry Mark Excel CEO/President/Director CFO/Executive VP/President, Divisional Chairman of the Board/Director Chief Technology Officer/Senior VP Director Director Director Director Director Director Director Director Director Director Director Director Director Director Executive VP, Divisional/President, Divisional General Counsel/Other Executive Officer/Senior VP Other Corporate Officer/Vice President/Chief Accounting Officer Other Executive Officer/Senior VP Other Executive Officer/Senior VP Other Executive Officer/Senior VP Other Executive Officer/Senior VP President, Divisional President, Divisional President, Divisional President, Geographical/Senior VP Senior VP/Chief Information Officer Vice President/Controller Description The Coca-Cola Company manufactures, distributes and markets nonalcoholic beverages, beverage concentrates and beverage syrups, offering 500+ brands to consumers in more than 200 countries. The firm owns or licenses over 3,600 products, including diet and light beverages, waters, enhanced waters, juices and juice drinks, teas, coffees and energy and sports drinks. Coca-Cola’s carbonated products include Coca-Cola Classic, Diet Coke, CocaCola Zero, Fanta and Sprite. The company also produces, distributes and markets juice and juice-drink products including Minute Maid, Georgia, Powerade, Simply and Del Valle. Water brands include Schweppes, Aquarius, Dasani, Glaceau Vitaminwater, Bonaqua/Bonaqa, Ice Dew and Glaceau Smartwater. Tea brands include Gold Peak and FUZE TEA. In addition, Beverage Partners Worldwide, Coca-Cola’s joint venture with Nestle SA, markets and distributes the Nestea brand of products in Europe and Canada. The Coca-Cola Company’s bottling operations are either owned or partly-owned by the firm, but as of October 2017, nearly 70 independent Coca-Cola bottlers across the U.S. run their trucks and bottling operations as a fully-franchised system. Also in October 2017, the firm acquired Anheuser-Busch InBev’s 54.5% equity stake in Coca-Cola Beverages Africa for $3.15 billion, and now operates as its wholly-owned subsidiary. Auditor: Ernst & Young LLP. Legal Advisor: Skadden, Arps, Slate, Meagher & Flom -1- Plunkett Research Ltd. Copyright (C) All Rights Reserved Financials Financial Details Compare to Industry Averages $USD, In whole numbers, except marked * or % Financials Revenue Cost of Revenue Gross Margin % R&D Expense Operating Income Operating Margin % SGA Expense Net Income Earnings Per Share Dividends Book Value Per Share Operating Cash Flow Capital Expenditure Free Cash Flow Profitability EBITDA Return on Assets % Return on Equity % Net Margin % Assets Turnover Financial Leverage www.plunkettresearch.com Build Custom Table Compare Companies 2017 2016 2015 2014 2013 2012 35,410,000,000 13,256,000,000 62.56 9,427,000,000 26.62 12,496,000,000 1,248,000,000 0.29 1.48 5.19 7,106,000,000 1,675,000,000 5,431,000,000 41,863,000,000 16,465,000,000 60.67 8,626,000,000 20.61 15,262,000,000 6,527,000,000 1.51 1.40 6.08 8,796,000,000 2,262,000,000 6,534,000,000 44,294,000,000 17,482,000,000 60.53 8,728,001,000 19.70 16,427,000,000 7,351,000,000 1.69 1.32 6.02 10,528,000,000 2,553,000,000 7,975,000,000 45,998,000,000 17,889,000,000 61.11 9,708,000,000 21.11 17,218,000,000 7,098,000,000 1.62 1.22 7.66 10,615,000,000 2,406,000,000 8,209,000,000 46,854,000,000 18,421,000,000 60.68 10,228,000,000 21.83 17,310,000,000 8,584,000,000 1.94 1.12 7.30 10,542,000,000 2,550,000,000 7,992,000,000 48,017,000,000 19,053,000,000 60.32 10,779,000,000 22.45 17,738,000,000 9,019,000,000 2.00 1.02 7.34 10,645,000,000 2,780,000,000 7,865,000,000 8,843,000,000 1.42 6.22 3.52 0.40 5.15 10,656,000,000 7.36 26.85 15.59 0.47 3.78 12,431,000,000 8.07 26.31 16.60 0.49 3.53 11,784,000,000 7.80 22.36 15.43 0.51 3.04 13,917,000,000 9.74 26.03 18.32 0.53 2.71 14,188,000,000 10.86 28.00 18.78 0.58 2.63 Brands, Divisions and Affiliates Coca-Cola Classic Diet Coke Fanta Sprite Minute Maid Schweppes Beverage Partners Worldwide Coca-Cola Beverages Africa Other Thoughts Apparent Female Officers or Directors: Top Salaries Salary (US$) Name Title Muhtar Kent CEO/Chairman of the Board/Director 1,600,000 - James Quincey President/COO 923,625 - 908,108 - 778,379 - 749,365 - Executive VP/President, Divisional Marcos De Chief Marketing Quinto Officer/Executive VP Kathy Waller CFO/Executive VP Irial Finan Corporate Culture -2- Bonus (US$) Plunkett Research Ltd. Copyright (C) All Rights Reserved www.plunkettresearch.com Company Financials Coca-Cola Company (The) (www.coca-cola.com) Industry NAICS code: 312111 (Soft Drinks (Including Bottled Carbonated and Flavored Water, Bottled Coffee & Tea, Sodas, Pop and Energy Drinks) Manufacturing) Income Statement Fiscal Year ends in December. $USD, In whole Dec 2017 numbers, except marked * or % Dec 2016 Dec 2015 Dec 2014 Dec 2013 Column Name - - - - - Total Revenue 35,410,000,000 41,863,000,000 44,294,000,000 45,998,000,000 46,854,000,000 Cost Of Revenue 13,256,000,000 16,465,000,000 17,482,000,000 17,889,000,000 18,421,000,000 Gross Profit 22,154,000,000 25,398,000,000 26,812,000,000 28,109,000,000 28,433,000,000 5,281,000,000 6,081,000,000 6,426,000,000 5,338,000,000 5,534,000,000 SGA Expense 12,496,000,000 15,262,000,000 16,427,000,000 17,218,000,000 17,310,000,000 R&D Expense - - - - - Other Operating Expenses (857,000,000) 1,510,000,000 1,657,000,000 1,183,000,000 895,000,000 Restructuring and Merger/Acquisition Costs 1,088,000,000 - - - - - - - - - Operating Expenses General & Administrative Costs Amortization Total Operating Expenses 12,727,000,000 16,772,000,000 18,084,000,000 18,401,000,000 18,205,000,000 Operating Income 9,427,000,000 8,626,000,000 8,728,001,000 9,708,000,000 10,228,000,000 Misc Other Special Charges - - - - - 841,000,000 733,000,000 856,000,000 483,000,000 463,000,000 - - - - - (2,521,000,000) (399,000,000) 1,120,000,000 (494,000,000) 1,178,000,000 Pre-Tax Income 6,742,000,000 8,136,000,000 9,605,000,000 9,325,000,000 11,477,000,000 Income Taxes 5,560,000,000 1,586,000,000 2,239,000,000 2,201,000,000 2,851,000,000 Net Income from Continuous Operations 1,182,000,000 6,550,000,000 7,366,000,000 7,124,000,000 8,626,000,000 Net Income for Common Stockholders 1,248,000,000 6,527,000,000 7,351,000,000 7,098,000,000 8,584,000,000 Basic Earnings per Share 0.29 1.51 1.69 1.62 1.94 Diluted Earnings per Share 0.29 1.49 1.67 1.60 1.90 Interest Expense Gain On Sale Of Security Other Income (expense) Earnings per Share Weighted Average -1- Plunkett Research Ltd. Copyright (C) All Rights Reserved www.plunkettresearch.com Shares Basic Average Shares 4,272,000,000 4,317,000,000 4,352,000,000 4,387,000,000 4,434,000,000 Diluted Average Shares 4,324,000,000 4,367,000,000 4,405,000,000 4,450,000,000 4,509,000,000 1.48 1.40 1.32 1.22 1.12 Common Dividend Balance Sheet Fiscal Year ends in December. $USD, In whole Dec 2017 numbers, except marked * or % Dec 2016 Dec 2015 Dec 2014 Dec 2013 Assets Current Assets - - - - - Cash And Cash Equivalents Cash 6,006,000,000 8,555,000,000 7,309,000,000 8,958,000,000 10,414,000,000 Short-Term Investments 14,669,000,000 13,646,000,000 12,591,000,000 12,717,000,000 9,854,000,000 Total Cash 20,675,000,000 22,201,000,000 19,900,000,000 21,675,000,000 20,268,000,000 Receivables 3,667,000,000 3,856,000,000 3,941,000,000 4,466,000,000 4,873,000,000 Inventory 2,655,000,000 2,675,000,000 2,902,000,000 3,100,000,000 3,277,000,000 - - - - - 2,000,000,000 2,481,000,000 2,752,000,000 3,066,000,000 2,886,000,000 - - - - - Deferred Income Taxes Prepaid Expenses Other Current Assets Total Current Assets 36,545,000,000 34,010,000,000 33,395,000,000 32,986,000,000 31,304,000,000 Non-Current Assets Gross Property, Plant & Equipment 16,449,000,000 Accumulated Depreciation (8,246,000,000) (10,621,000,000) Net Property, Plant & Equipment 8,203,000,000 10,635,000,000 12,571,000,000 14,633,000,000 14,967,000,000 Goodwill Intangible Assets Other Long Term Assets 21,256,000,000 22,354,000,000 25,258,000,000 25,032,000,000 (9,783,000,000) (10,625,000,000) (10,065,000,000) 9,401,000,000 10,629,000,000 11,289,000,000 12,100,000,000 12,312,000,000 7,235,000,000 10,499,000,000 12,843,000,000 14,272,000,000 15,299,000,000 - - - - - Total Non Current Assets 51,351,000,000 53,260,000,000 56,698,000,000 59,037,000,000 58,751,000,000 Total Assets 87,896,000,000 87,270,000,000 90,093,000,000 92,023,000,000 90,055,000,000 Liabilities and stockholders' equity Liabilities Current Liabilities Debt Short-Term 16,503,000,000 16,025,000,000 15,806,000,000 -2- 22,682,000,000 17,925,000,000 Plunkett Research Ltd. Copyright (C) All Rights Reserved www.plunkettresearch.com Accounts Payable 2,288,000,000 2,682,000,000 2,795,000,000 2,089,000,000 1,933,000,000 Deferred Revenues 0 692,000,000 - - - 1,533,000,000 710,000,000 1,133,000,000 58,000,000 - Accrued Liabilities Total 27,194,000,000 26,532,000,000 26,930,000,000 32,374,000,000 27,811,000,000 Current Liabilities Non-Current Liabilities Long Term 31,182,000,000 29,684,000,000 28,407,000,000 19,063,000,000 19,154,000,000 0 692,000,000 - - - 1,905,000,000 158,000,000 210,000,000 241,000,000 267,000,000 - - - - - 8,021,000,000 4,081,000,000 4,301,000,000 4,389,000,000 3,498,000,000 Total Non Current Liabilities - - - - - Total Liabilities - - - - - Common Stock 1,760,000,000 1,760,000,000 1,760,000,000 1,760,000,000 1,760,000,000 Additional Paid In Capital 15,864,000,000 14,993,000,000 14,016,000,000 13,154,000,000 12,276,000,000 Retained Earnings 60,430,000,000 65,502,000,000 65,018,000,000 63,408,000,000 61,660,000,000 - - - - - Debt Deferred Tax Liability Minority Interest Pensions & Other Benefits Other Non Current Liabilities Stockholders' Equity Preferred Stock Treasury Stock (50,677,000,000) (47,988,000,000) (45,066,000,000) (42,225,000,000) (39,091,000,000) Total Stockholders' Equity 17,072,000,000 23,062,000,000 25,554,000,000 30,320,000,000 33,173,000,000 Total Liabilities & Shareholders' 17,072,000,000 23,062,000,000 25,554,000,000 30,320,000,000 33,173,000,000 Equity Cash Flow Fiscal Year ends in December. $USD, In whole numbers, except marked * or % Operating Cash Flow Net Income Depreciation And Amortization Investment/Asset Impairment Deferred Income Taxes Stock Based Compensation Accounts Receivable Dec 2017 Dec 2016 Dec 2015 Dec 2014 Dec 2013 7,106,000,000 8,796,000,000 10,528,000,000 10,615,000,000 10,542,000,000 - - - - - 1,260,000,000 1,787,000,000 1,970,000,000 1,976,000,000 1,977,000,000 - - - - - (1,256,000,000) (856,000,000) 73,000,000 (40,000,000) 648,000,000 219,000,000 258,000,000 236,000,000 209,000,000 227,000,000 (141,000,000) (28,000,000) (212,000,000) (253,000,000) 28,000,000 -3- Plunkett Research Ltd. Copyright (C) All Rights Reserved www.plunkettresearch.com Cash From Discontinued Operating Activities 111,000,000 - - - - Change In Inventory (355,000,000) (142,000,000) (250,000,000) 35,000,000 (105,000,000) Change In Account Payable (445,000,000) (540,000,000) 1,004,000,000 (250,000,000) (158,000,000) 571,000,000 283,000,000 123,000,000 194,000,000 (163,000,000) Accrued Liabilities Prepaid Expenses 4,052,000,000 (544,000,000) (516,000,000) (316,000,000) (556,000,000) Income Tax Payable (153,000,000) 750,000,000 (306,000,000) 151,000,000 22,000,000 Other Working Capital 3,529,000,000 (221,000,000) (157,000,000) (439,000,000) (932,000,000) Other Non CashItems (269,000,000) (224,000,000) 744,000,000 149,000,000 234,000,000 Operating Cash Flow 7,106,000,000 Cash Flow from Investing (2,450,000,000) (999,000,000) (6,186,000,000) (7,506,000,000) (4,214,000,000) Purchase of Property, Plants & Equipment (1,675,000,000) (2,262,000,000) (2,553,000,000) (2,406,000,000) (2,550,000,000) Net Investment Purchase & Sale (609,000,000) 1,125,000,000 (1,752,000,000) (4,814,000,000) (1,991,000,000) (79,000,000) 197,000,000 (1,926,000,000) (241,000,000) 519,000,000 Acquisitions, net Purchase Of Investments 8,796,000,000 10,528,000,000 10,615,000,000 10,542,000,000 (16,520,000,000) (15,499,000,000) (15,831,000,000) (17,800,000,000) (14,782,000,000) Sales/Maturities of Investments 15,911,000,000 16,624,000,000 14,079,000,000 12,986,000,000 12,791,000,000 Net Other Investing Changes (126,000,000) (209,000,000) (40,000,000) (268,000,000) (303,000,000) Cash Flow from Investing Financing Cash Flow Issuance Of Debt Repayment Of Debt (2,450,000,000) (999,000,000) (6,186,000,000) (7,506,000,000) (4,214,000,000) (7,447,000,000) (6,545,000,000) (5,113,000,000) (3,631,000,000) (3,745,000,000) 29,857,000,000 27,281,000,000 40,434,000,000 41,674,000,000 43,425,000,000 (28,768,000,000) (25,615,000,000) (37,738,000,000) (36,962,000,000) (38,714,000,000) Common Stock Issued 1,595,000,000 1,434,000,000 1,245,000,000 1,532,000,000 1,328,000,000 Cash Dividends Paid (6,320,000,000) (6,043,000,000) (5,741,000,000) (5,350,000,000) (4,969,000,000) Other Financing Activities (91,000,000) 79,000,000 251,000,000 (363,000,000) 17,000,000 Effect of Changes in Currency Exchange Rates 242,000,000 (6,000,000) (878,000,000) (934,000,000) (611,000,000) (2,791,000,000) 1,252,000,000 (771,000,000) (522,000,000) 2,583,000,000 Beginning Cash Position 8,555,000,000 7,309,000,000 8,958,000,000 10,414,000,000 8,442,000,000 End Cash Position 6,006,000,000 8,555,000,000 7,309,000,000 8,958,000,000 10,414,000,000 7,106,000,000 8,796,000,000 10,528,000,000 10,615,000,000 10,542,000,000 Net Change in Cash Free Cash Flow Operating Cash Flow -4- Plunkett Research Ltd. Copyright (C) All Rights Reserved Capital Expenditure www.plunkettresearch.com (1,675,000,000) (2,262,000,000) (2,553,000,000) (2,406,000,000) (2,550,000,000) 5,431,000,000 6,534,000,000 7,975,000,000 8,209,000,000 7,992,000,000 Free Cash Flow Ratios Fiscal Year ends in December. $USD, Dec 2017 Dec 2016 Dec 2015 Dec 2014 Dec 2013 Profitability Ratios EBITDA Margin 0.25 0.25 0.28 0.26 0.30 EBIT Margin 0.21 0.21 0.24 0.21 0.25 Gross Margin % 62.56 60.67 60.53 61.11 60.68 Operating Margin % 26.62 20.61 19.70 21.11 21.83 Tax Rate % 82.47 19.49 23.31 23.60 24.84 - - - - - Net Margin % 3.52 15.59 16.60 15.43 18.32 Assets Turnover 0.40 0.47 0.49 0.51 0.53 Book Value PerShare Return on Assets (ROA) % 1.42 7.36 8.07 7.80 9.74 Return on Equity (ROE) % 6.22 26.85 26.31 22.36 26.03 Return on Invested Capital (ROIC) % 2.02 9.53 10.63 9.86 12.58 Growth Ratios Revenue % Year over Year % -15.41 -5.49 -3.70 -1.83 -2.42 3-Year Average % -8.35 -3.68 -2.65 -0.39 10.09 5-Year Average % -5.91 -2.10 4.75 8.22 7.96 2.07 5.68 6.72 7.67 8.33 Year over Year % 9.29 -1.17 -10.09 -5.08 -5.11 3-Year Average % -0.97 -5.52 -6.79 -1.49 6.58 5-Year Average % -2.64 -3.21 0.65 3.36 3.90 2.66 3.18 3.67 5.47 6.96 Year over Year % -80.88 -11.21 3.56 -17.31 -4.82 3-Year Average % -43.98 -8.73 -6.59 -6.10 -10.09 5-Year Average % -32.67 -5.31 -9.05 0.79 8.13 10-Year Average % -14.50 2.54 4.20 3.89 7.04 Year over Year % -80.54 -10.78 4.38 -15.79 -3.55 3-Year Average % -43.41 -7.78 -5.36 -4.64 -9.10 5-Year Average % -31.83 -4.18 -7.97 1.78 8.82 10-Year Average % -13.83 3.27 5.05 4.81 7.94 Year over Year % 5.71 6.06 8.20 8.93 9.80 3-Year Average % 6.65 7.72 8.97 9.08 8.37 5-Year Average % 7.73 8.29 8.45 8.27 8.06 10-Year Average % 8.09 8.49 8.95 9.33 9.79 -19.21 -16.45 -0.82 0.69 -0.97 -16.88 -18.07 -2.85 2.72 1.61 0.05 0.05 0.06 0.05 0.05 10-Year Average % Operating Income % 10-Year Average % Net Income % Diluted Earnings Per Share % Dividend % Cash Flow Ratios Operating Cash Flow Year over Year % Free Cash Flow Year over Year % Capital Expenditures to Sales -5- Plunkett Research Ltd. Copyright (C) All Rights Reserved www.plunkettresearch.com Free Cash Flow to Sales 0.15 0.16 0.18 0.18 0.17 Free Cash Flow to Net Income 4.35 1.00 1.08 1.16 0.93 Days in Sales 38.77 33.99 34.64 37.05 37.52 Days in Inventory 73.38 61.82 62.66 65.06 64.80 Efficiency Days in Payment Sales per Employee $ Cash Conversion Cycle 68.42 60.71 50.99 41.03 38.66 572,977 417,378 359,529 356,022 358,760 43.73 35.10 46.31 61.08 63.66 Receivables Turnover 9.41 10.74 10.54 9.85 9.73 Inventory Turnover 4.97 5.90 5.83 5.61 5.63 Fixed Assets Turnover 3.76 3.61 3.26 3.11 3.18 Assets Turnover 0.40 0.47 0.49 0.51 0.53 Capital Expenditures to Sales 0.05 0.05 0.06 0.05 0.05 Current Ratio 1.34 1.28 1.24 1.02 1.13 Quick Ratio 0.90 0.98 0.89 0.81 0.90 Financial Leverage 5.15 3.78 3.53 3.04 2.71 Debt Equity Ratio 1.83 1.29 1.11 0.63 0.58 Liquidity / Financial Health -6- Plunkett Research Ltd. Copyright (C) All Rights Reserved www.plunkettresearch.com Income Statement $USD, In whole numbers, except marked * or % Coca-Cola Company (The) Industry Average of 32 Companies Column Name - - Total Revenue 35,410,001,920 6,579,000,869 Cost Of Revenue 13,255,999,488 3,382,215,315 Gross Profit 22,154,000,384 3,635,384,602 5,280,999,936 601,433,082 SGA Expense 12,496,000,000 2,311,039,195 R&D Expense - 400,914,368 (856,999,936) (189,876,087) 1,088,000,000 303,621,546 - 20,157,490 12,727,000,064 2,424,784,653 9,427,000,320 983,389,354 - - 841,000,000 142,698,801 Gain On Sale Of Security - 7,558,845 Other Income (expense) (2,520,999,936) (93,501,956) Pre-Tax Income 6,742,000,128 879,431,240 Income Taxes 5,560,000,000 459,482,169 Net Income from Continuous Operations 1,182,000,000 467,051,885 Net Income for Common Stockholders 1,248,000,000 448,879,893 Basic Earnings per Share 0.29 3.83 Diluted Earnings per Share 0.29 3.82 Basic Average Shares 4,272,000,000 344,857,743 Diluted Average Shares 4,323,999,744 348,872,186 1.48 0.85 Operating Expenses General & Administrative Costs Other Operating Expenses Restructuring and Merger/Acquisition Costs Amortization Total Operating Expenses Operating Income Misc Other Special Charges Interest ...
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