Revise my individual case study assignment about Safaricom case no 14 that I only got 40 out of 100

timer Asked: Jul 14th, 2018
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The case is Safaricom, case no 14. You will

1. Write a brief summary about the company (location, size, number of employees, products/services, industry, how many years in business)

2. SWOT Analysis

A. List and explain the “barriers” and “opportunities” in the external environment (general and industry environments)

B. List and explain the strengths and weaknesses of the company

3. What is the competitive advantage of the company?

4. How does the national culture play a role in the company’s strategy?

5. What are the main strategies the company pursues? Explain.

6. Discuss what types of entrepreneurial pursuits, innovation, and strategic attempts the company applies to minimize threats and explore opportunities.

All papers should be written in WORD in Times New Roman or Arial 12 point font with one inch margins, double spaced. Remember if you are using direct quotes, you must use quotation marks and cite the page number as well as the author & text. If the quote is longer than 3 lines, don’t use the quote marks, but indent it on both sides and single space the quote, and then cite the page number, etc. Ideas and theoretical concepts should be attributed to their originator and cited by author and text. Follow APA format for cites and references. If you have any questions or wish for clarification, please do not hesitate to contact me. Your work may be submitted to an on-line plagiarism detection service. Cheating, plagiarism, or knowingly furnishing false information to the University constitutes academic misconduct, and disciplinary procedures specified in the Student Handbook will be followed.

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SAFARICOM ANALYSIS 1 Safaricom Analysis Started in 1993 as a Kenyan government’s organization, the company has been in operation for two and a half decades, and has since increased in size to employ more than 6000 employees to aid in its service delivery. The company’s products are primarily focused on telecommunication services, including voice, data, and mobile money transfer services. Notably, the company has in period of operation achieved much influence and success within the Kenyan telecommunication market, some of which has involved its Initial Public Offering in 2008, in which the government auctioned off 25% of its 60% share of the company. Ultimately, this made Vodafone the majority shareholder in the company, with 40% of the company’s stocks. SWOT Analysis Barriers and Opportunities Essentially, the Safaricom Company operates within the Kenyan market, in which significant opportunities for growth in the telecommunication industry exist. The economy is classified as a developing economy, which infers the existence of significant chances of business investment. Further, with the consistently increasing use of mobile money, the opportunities of success continue to increase due to the chances of investment in the rural areas within the country. However, barriers also exist, particularly due to economic volatility within the country, particularly due to current cases of corruption. This acts as a barrier to the prospects of future success, particularly with challenges related to changes in taxation for companies as successful as Safaricom. Strengths and Weaknesses SAFARICOM ANALYSIS 2 Notably, Safaricom controls a significant market share of the country’s telecommunication industry, which has long been a strength for the company. The market share has always influenced the economies of scale for the company, which has in turn helped Safaricom make investments in other areas such as 4G technology way ahead of the company’s competitors. In addition, significant levels of innovation and control of a vast share of the mobile money transfer market has offered the company significant strengths against its less reputable competitors. Further, the company’s brand name has often shielded the company from price wars within the industry, ensuring that it maintains its revenue levels irrespective of challenges from its competitors. Nonetheless, the company’s possible future serves as one of its weaknesses, particularly due to possibilities of change in its leadership. Notably, Safaricom has had two notable names as its leaders for the larger part of the twentieth century, which makes one question the possible effect of change in the company’s leadership in future (Susan, 2016). Businesses are bound to undergo significant changes throughout the business cycle and the contemporary Safaricom experience could be a result of the business’ stage in its cycle (Maćkowiak & Wiederholt, 2015). Therefore, one may find it hard to determine the company’s possible future absolutely. Irrespective of the challenges, the company enjoys competitive advantage from its performance within the telecommunications industry, and the significant control of the market share therein. Under different circumstances, it could have been possible to indicate possible loss of the market to its competitors in the Kenyan market. However, the brand has managed to maintain its position within the industry due to it is strong brand name and convenience provided by its widespread reach within the Kenyan market. Additionally, the national culture within the Kenyan market has served to propel success of the Safaricom Company, particularly with its mobile money transfer market. Notably, majority SAFARICOM ANALYSIS 3 of Kenyans are low to medium income earners, which makes the financial transactions relatively more informal than the case would be in the event of a more developed economy. Therefore, the high dependence on informal cash transfers has often prompted people to use the mobile money transfer platforms, with M-pesa’s convenience capitalizing on the culture w9ithin the Kenyan society. In addition, the company’s strategies primarily involve availing as much resources and infrastructure for effective performance throughout the country as possible (Beauchesne. Dorion, Griggs, & Harrison, 2014). This has positively impacted the company’s reach, to the extent of promoting the ease with which consumers access the services. Consequently, Safaricom has the best infrastructure within the telecommunications market compared to its competitors, which has also always served to promote confidence among consumers, to the extent that they end up preferring Safaricom products to those of its competitors. In essence, Safaricom’s focus on investment in infrastructure, mobile money transfer, and high speed data transfer have been some of the most strategic aspects leading to the company’s continued success within the Kenyan market. These strategies shave been effective enough in maintaining the company’s business leadership position by reducing the possible threats of irs competitors. Notably, Safaricom enjoys sizeable control of the market share which in turn translates to greater economies of scale and a higher revenue available for various innovation and expansion projects. Ultimately, the company has always been in a position to leverage these strengths and ensure continued control of the Kenyan telecommunication market by increasing the cost that its competitors would incur if they wished to be as successful as Safaricom. In essence, the strategy has been enough in increasing the market entry barrier based on the cost of investment for significant success within the industry. SAFARICOM ANALYSIS 4 References Beauchesne, L., Dorion, N., Griggs, N., & Harrison, J. S. (2014). Safaricom: Innovative Telecom Solutions to Empower Kenyans. Maćkowiak, B., & Wiederholt, M. (2015). Business cycle dynamics under rational inattention. The Review of Economic Studies, 82(4), 1502-1532. Susan, N. (2016). Influence of Transformational Leadership on Employee Performance. A Case Study of Safaricom Limited. Strategic Journal of Business & Change Management, 3(2), 33-55. ...
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awesome work thanks

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