Description
Bad-news Messages
1. In 2008, Bob Nardelli delivered news that Chrysler would lay off one-fourth of its white-collar managers. Read his email- Damon Lavrinc, "Bob Nardelli to Employees: We're Cutting 25% of Remaining White-Collar Jobs" (October 24, 2008) [Available at http://www.autoblog.com/2008/10/24/bob-nardelli-to-employees-we-want-a-25-cut-of-white-collar-job/]. Explain five ways this message could be more effective. Use examples.
Research and Planning for Business Reports
2. Imagine you are designing a marketing research project. Your overall goals for the project are to identify best practices for green meetings from the perspective of vendors, compare marketing approaches, and evaluate the strategic and financial importance of offering green meetings. Do the following:
a. Write three research questions you could ask conference attendees that would help you understand what consumers think about green meetings.
b. Once you’ve determined what you want to learn about green meetings, write 3 specific and measurable research objectives for your project.
c. What primary research strategies would you use to collect data for each objective, and why?
3. Assume the role of Nick and write an email to your uncle explaining why you think the company needs to get out of chemicals. You think the chemicals division could be sold for around half a million dollars. You currently have about $740,000 in debt related to the chemicals division. You would need to lay off ten employees, all of whom have been loyal to the company for many years. However, you think it's necessary because the chemical division lost nearly $200,000 last year, and you expect things to get worse.
Crisis Communications and Public Relations Messages
4. Based on the Netflix announcement contained in Figure 11.17 , do the following: A. Write a detailed AIM planning document and devote at least five paragraphs to analyzing your audience, developing your ideas, and structuring your message. B. Rewrite the bad-news email in a more other-oriented way.
(Word count at least 1200 words for total assignment with 3 scholarly sources) The textbook source can be used as one.
Textbook: Cardon, P. (2013). Business communication: Developing leaders for a networked world. New York: McGraw-Hill/Irwin.
Chapters 10 and 11 are used for this assign
Unformatted Attachment Preview
Purchase answer to see full attachment
Explanation & Answer
Attached.
1. Negative news is a kind of message that audiences wouldn’t like to hear or receive. And in the
way of delivering it influences the response of the receivers. The content of the message that
has been delivered by Bob Nardelli which was a bad news can be more effective in the following
ways (Lavrinc, 2008). First, it is clear as well as concise where it has discussed the true and
present state of the business. Secondly, the message made the receiver to increase their
comprehension as well as accept the news stating that the business is declining and there is a
need for the company to resize to be able to stay in the competition. Third, it was delivered in a
form that it still commands respect as well as trust for the organization by recognizing,
respecting, and being grateful of the contributions that the workers has done to the company.
Fourth, trying to avoid any forms of legal liability by offering the voluntary programs for the
salaried employees that features great benefits, cash, and vouchers for new vehicles. The fifth
one is the management still tried to maintain its good relationship amidst of the termination of
some of the workforce by dealing with the issues directly and clearly assuring that the company
is committed communicating the issues in more responsible way and even encouraging the
workforce to cooperate and help one another in keeping the company successful.
2.
Green meeting is a practice that has been now adopted by many businesses. It is a sustainable
meeting that is designed, organized, as well as implemented to minimize the negative impacts
on the environment thus has more positive impact with the community. Organizations have
been establishing programs that include green practices. Corporations that have been adopting
and implementing sustainability is said to be making better business sense.
a. The three research questions that can help the attendees in the conference have more
comprehension of what may the consumers think regarding the green meetings are
1- How to establish the culture of green business with short term commitment from the
organization and be able to make polices that will give an impact to both business and
the environment?
2- How to increase the awareness among the workforce as well as the consumers on the
importance of the sustainability objectives, be motivated in its implementation, and be
aware of the benefits of reducing the environmental as well as social impact.
3- How to measure and monitor the environmental objective as well as quantifying the
meeting’s achievements and be able to develop and build credibility?
b.
Specific Research objectives
c. Primary research strategies
References
Lavrinc, D. 2008, October 24. Bob Nardelli to Employees: We’re cutting 25% of remaining white-collar
jobs. Retrieved from http://open.lib.umn.edu/businesscommunication/chapter/17-1-delivering-anegative-news-message/
https://www.greenbiz.com/blog/2014/01/21/epa-approved-standards-green-meetings
http://www.greenhotelier.org/our-themes/community-communication-engagement/what-is-a-greenmeeting/
Attached.
1. Negative news is a kind of message that audiences wouldn’t like to hear or receive. And in the
way of delivering it influences the response of the receivers. The content of the message that
has been delivered by Bob Nardelli which was a bad news can be more effective in the following
ways (Lavrinc, 2008). First, it is clear as well as concise where it has discussed the true and
present state of the business. Secondly, the message made the receiver to increase their
comprehension as well as accept the news stating that the business is declining and there is a
need for the company to resize to be able to stay in the competition. Third, it was delivered in a
form that it still commands respect as well as trust for the organization by recognizing,
respecting, and being grateful of the contributions that the workers has done to the company.
Fourth, trying to avoid any forms of legal liability by offering the voluntary programs for the
salaried employees that features great benefits, cash, and vouchers for new vehicles. The fifth
one is the management still tried to maintain its good relationship amidst of the termination of
some of the workforce by dealing with the issues directly and clearly assuring that the company
is committed communicating the issues in more responsible way and even encouraging the
workforce to cooperate and help one another in keeping the company successful.
2.
Green meeting is a practice that has been now adopted by many businesses. It is a sustainable
meeting that is designed, organized, as well as implemented to minimize the negative impacts
on the environment thus has more positive impact with the community. Organizations have
been establishing programs that include green practices. Corporations that have been adopting
and implementing sustainability is said to be making better business sense.
a. The three research questions that can help the attendees in the conference have more
comprehension of what may the consumers think regarding the green meetings are
1- How to establish the culture of green business with short term commitment from the
organization and be able to make polices that will give an impact to both business and
the environment?
2- How to increase the awareness among the workforce as well as the consumers on the
importance of the sustainability objectives, be motivated in its implementation, and be
aware of the benefits of reducing the environmental as well as social impact.
3- How to measure and monitor the environmental ob...