Description
Create a 10- to 12-slide presentation with speaker notes in which you include the following:
- Evaluate key attributes of the selected product or service chosen in your Week 2 assignment, "Trends in Marketing Communications."
- Identify three advertising tools that the company uses to advertise this product or service.
- Evaluate the effectiveness of each tool in its ability to reach the intended target market segment compared with competing products or services.
- Determine the competitive advantage(s) of the product or service in relationship to the competition, and develop a revised positioning statement that can more effectively communicate the value of the product or service to the targeted market segment.
- Propose new marketing processes, tools, and media channels that can be used to increase market penetration and consumer spending.
- Outline your strategy for piloting these new processes, tools, and media channels within specific market(s) and demographic(s), and explain the reasoning behind your selection process.
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Explanation & Answer
Attached.
Coca Cola Marketing Proposal
Student’s name
Institution
Date
Introduction
Key Attributes
Key Attributes Cont..
Advertising Tools and Effectiveness
Television
Print Media
Coca Cola Competitive Advantage(s)
Competitive Advantage
Coca Cola Positioning Statement
Marketing Processes, Tools, and Media
Channels
Strategy for Piloting these new Processes,
Tools, and Media Channels
References
Attached.
COCA COLA MARKETING PROPOSAL
STUDENT’S NAME
INSTITUTION
DATE
Introduction
• The largest soft drink
manufacture in the world.
• One of the most unique and
recognized brand in the world.
• Has a worldwide distribution of...
Review
Review
