Description
Directions
This assignment will be based on the following scenario about the Lucky Shoe Company:
Background:
In 1985, Lucky Clover Shoe Company was started by John Kingsley as a small custom shoe store in Nowhere, SD. Innovation and determination evolved the single employee shoe store into a regional brand.
For years, Lucky Clover Shoe Company has thrived without an online presence. Based on a recent market analysis by Marketing Manager Reginald Jones, the company must have a website that promotes their brand as well as, if not better than, their printed marketing materials in order to stay competitive. Their staff tends to have a flair for being humorous in small ways, such as nicknames in e-mail signatures, but they want a professional looking website to promote their brand. Skip Williams, IT Manager, has determined that it is more cost-effective to hire a company than assume the creation and maintenance costs. They want to leverage your expertise and have contracted your company to present a complete web site solution. You must provide a fully documented solution that outlines your proposed services, design process, estimates, and Weebly.
For the Final Project, you will write a web site solution document that provides an opinionated approach and incorporates customer branding. You will also create a 5 page prototype web site in Weebly that demonstrates what a hosted site will look like. There are sections of the document where you can reuse previous text, but most sections will require you to write content specific to this customer; sections with reusable text will have a note in Web Site Solution Document Components.
This project will leverage skills and knowledge acquired throughout the course and create a comprehensive web site solution document. This is also a good exercise in dealing with customers that outsource to experts and if you ever perform independent contracting.
Customer Profile
Stakeholders / Management Team
President/CEO: John “High Top” Kingsley
Marketing Manager: Reginald “Cross Trainer” Jones
IT Manager: Skip “Loafer” Williams
Logo
Colors: Green (#C9F8A9) and White (#FEFEFE)
Motto
Quality footwear that makes you feel lucky
Customer Goals:
Increase brand awareness
Increase sales
Capability to offer e-commerce in the future
Writing Guidelines:
Prepare a web site development proposal that will be 10-20 pages in length (not including a title page)
Use a “12” point font (Arial or Times New Roman)
Use single-spaced lines instead of double-spaced
Use APA style citations for any references
Cite any information referenced from another source
Use correct sentence structure and grammar
Web Site Solution Document Components
Title page contains a heading of "Web Site Solution" at the top of the page.
Title page lists who the document is prepared for (Lucky Clover Shoe Company) and who prepared it (your name and NAU e-mail address).
First section called "Introduction". Thank the customer for their interest in your expertise in designing their web site. Discuss how you plan to meet the customer's goals with a professionally designed web site.
Second section called "Process". Discuss the benefits of user experience design for a quality product. Discuss how personas and prototypes provide value when researching customer requirements and building the "right" product. Discuss how responsive design can provide a consistent user experience across desktops and mobile devices.
Third section called "User Research". Create three new personas or reuse the three personas from the LP4 Assignment. Discuss how these personas represent the customer's target audience.
Fourth section called "Branding". Select a color scheme from Adobe Color Selector (http://color.adobe.com). Copy and paste the color palette swatches and the RGB codes for the proposed scheme from Adobe Color Selector in a screenshot. Discuss your reasons for selecting the color scheme, such as emotions or perception. Identify a primary color and two other colors as accent colors.
Explain that Open Sans font will be the default font for the web page. Select a serif font for headings that is available in the list of fonts in the Weebly Theme editor. Discuss how a sans-serif font is better for body text and a serif font is better for headings.
Fifth section called "Prototypes". Create a mockup of a comments form, using http://moqups.com, where site visitors can contact the customer. The form requires a person's name textbox, e-mail address textbox, and comment textarea. Create desktop, tablet, and mobile views of the comments form. For each view, paste a screenshot of the Moqups page and discuss the responsive elements of that page. Identify any content that is hidden for each view and explain how that impacts the user experience.
Sixth section called "Information Architecture". Include the site organization for Home, About, Contact, Promotions, and Blog pages. For each of the pages, discuss the purpose and type of content that you propose adding. Briefly discuss the 5 stages of the content lifecycle phases. Discuss how your company will manage all content for the customer and how it will add value. Discuss the benefits of blog articles for the customer. Discuss the benefits of search engine optimization for the customer.
Seventh section called "Hosting". Discuss the benefits of using a hosted site builder. List popular features in Weebly that will make this implementation a success. Explain that you have created a demo site to demonstrate the value of Weebly. Paste the URL of the Weebly site created for this assignment in this section.
Eighth section called "Estimates". List fictitious prices for the various services proposed for content management and web site design. List prices for Weebly hosting based on their real hosting plans.
Ninth section called "References". List at least 5 web sites that your fictitious company designed. You may list your favorite web sites for simplicity.
Weebly Site Components
Create a new web site in Weebly. You cannot reuse your web site from previous Learning Plans. The additional site is still free as long as you use a Weebly subdomain.
Site must use the theme called Birdseye.
Site Title must be "Lucky Clover Shoe Company".
Site Title must use serif font chosen in Web Site Solution Document.
Headline text must use serif font chosen in Web Site Solution Document.
Headline text must use primary color from the Web Site Solution Document.
Headline text must display uppercase.
Paragraph text must use Open Sans font.
Blog Post Titles must use an accent color from the Web Site Solution Document for hover color.
Site must contain 5 menu links for Home, About, Contact, Promotions, and Blog. Delete any other pages within the site.
Home page must contain a heading of "Welcome".
Home page must contain a brief welcome message that you write. You cannot use lorem ipsum text.
About page must contain the company history paragraph from above.
About page must display an unordered list of the Lucky Clover Shoe Company management team.
Contact page must contain a contact form with a map to the right.
Promotions page must contain a heading of "Promotions".
Promotions page must contain a paragraph of lorem ipsum text.
Promotions page must contain a blockquote that displays the customer's motto from above.
Blog page must contain a list of blog posts for the site.
Site must contain a blog post with the title "Lucky Clover" and a paragraph explaining what tools and skills that you found most valuable during the course.
Submit this assignment to the dropbox "LP08.2 Assignment: Final Project." You can navigate to this dropbox by clicking the “next” arrow at the top right of your screen. This assignment is worth 300 points and will be graded according to the scoring guide below.
Explanation & Answer
i, here is the website solution :)
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Web Site Solution
Prepared for
Lucky Clover Shoe Company
Prepared By
Student's name
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I.
Introduction
I am very thankful for giving me the chance to help you in building a site for your
organization. I know that we can make something extremely awesome here that will
draw your preferred clients to your website and give your organization an online
presence". I will endeavor to experience the means of building a website. I will have a
timetable of how soon it can be done and how much the undertaking will cost. I will
endeavor to make this proposition lucid to anybody that does not have a background in
website architecture. I have been building sites for a long time now and I feel certain
that you will be extremely awed by my work. Having a site will enable this organization
to reach the same number of individuals currently swing to their telephone or PC to
discover close-by shoe stores. I knew that this will expand your deals and that the site
will be worth building. This site will be a little speculation that should yield incredible
outcomes.
I will set three points of reference. The first will be "gathering data from the
proprietor". This will incorporate any solicitations that the group will have for the site.
Indeed, even a site with up to 3 pages will be helpful. I should know precisely what is
normal for the group. The second turning point will be that I should comprehend what
style of a page you will need. I should know whether the site will have a particular
setting similar to area and hours. This should take around 60 minutes. I will likewise
need to set the third point of reference for mixed media. I should set aside the
opportunity to take any photos or recordings of the store if the proprietor is asking for
media of the store to be on the site. This should take about multi-day or two. The third
point of reference will be once I begin constructing the site. In the event that I have all
that I need, for example, necessities and media I should, have the capacity to take a
seat and code the whole site in less than seven days. The whole procedure should take
a most extreme of 2 weeks relying on everyone's timetable.
After I take a seat with the group and go over the specifics of how the site should
look I will do my best to give you precisely what he had envisioned. I will get some
information about detail and give tests to you to browse. This will assist me in creating
precisely what you will need. After I take pictures of the store and get any media for the
site that you wish to have on the site we will be finished assembling data and I ought to
have a reasonable picture of how the site should look. I will then code the site and your
site will be up and running. When I am done building the site you will have the capacity
to get to the site from anyplace on the planet. The site will convey costumers to your
store. Any individual who googles "Fortunate Clover Shoe Company" that are close to
your store will be coordinated to the store. Individuals that never knew the store existed
will appear to the store. Because of your site. Your site will have a "Landing page",
"Business page", "Blog page" and an "About Us/Contact Us" page. The landing page
will be the passage page to the site where individuals will begin at and they will have the
capacity to see a photo of his store and take shortly about his store.
The Employment page will have a couple of structures that will make essential
inquiries and when the client is done noting every one of the inquiries they will present
the demand and it will be conveyed to his email. The Blog page will list every present
occasion for your store. The About Us/Contact Us" page will be committed to becoming
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more acquainted with the proprietor of the store and the workers and contact your
climate it is by telephone or email whichever you favor.
Building this site should take around 40 hours to add up to. I work for $15 an
hour so that would come up to 600 dollars. In the event that I happen to take the
additional time, it could cost more. I will monitor my hours. In the event that I invest less
energy making this task, I will charge less. This is an entirely simple activity and
shouldn't take too long. I will endeavor to be sensible and reasonable. I likewise need to
state that you will be in charge of buying the space name too will cost additional. Space
names can be as shabby as 5 dollars every year and server time is around 10 bucks
per month. Now and again, you would you be able to get them together. I will abandon
them with every one of the directions on the most proficient method to deal with the site
once I am finished building it and I will have the capacity to give some help getting them
used to have another site like how to make some updates.
II.
Process
Customer or the user experience will push you to completely comprehend them.
This will enable them to discover what they are searching for speedier. They will assist
you with understanding what the clients require, what they esteem, their capacities, and
their impediments". Client experience will improve the clients time while on your site. At
the point when a client goes to your site, they will have a specific measure of desires.
Client experience will comprehend what your clients are looking for. There are 6 things
that will make your site more easy to understand. Your site ought to be Useful, Usable,
Desirable, Findable, Accessible, and Credible. We can chip away at these things with
the goal that your site will be customized to the client so they can have the most ideal
experience. Talking everybody that has a stake in this site is imperative. Meeting
conceivable clients is critical in light of the fact that client encounter is tied in with
figuring out how to not simply outline the page with the right hues or textual styles. We
additionally need to talk with them to check whether they are utilizing different sorts of
PCs or telephones. We need to know whether they utilize their telephone more than
their PCs.
By requesting that the clients take these polls and partake in interviews we will
have the capacity to assemble the site for in excess of one kind of client and we will
improve the client encounter for every one of the general population that visit the site.
"the site ought to have the innovation to consequently react to the client's inclinations"
Usability.gov. This should be possible by having your site consequently recognize the
gadget that the client is on. You can make responsive sites by not utilizing picture sizes
and rather a rate. Along these lines, the picture or table that you stack into your program...
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