Description
In this assignment, you will conduct a SWOT (Strength, Weakness, Opportunity, and Threat) analysis for the type of beverage you have selected, and for your company overall. As you work on the assignment, consider why you have chosen one type of non-alcoholic beverage over another and the reasons for that choice. As you complete your SWOT analysis, be sure to include external factors such as industry / market trends and competition, and internal factors such as your capabilities or abilities to reach certain market segments.
Write a three to five (3-5) page paper, in which you:
Create your revised NAB company name and explain its significance.
Develop your revised company’s Mission Statement and provide a rationale for its components.
Hints: Use the Statement of Mission template on pp. 72-73 on the course textbook: Successful Business Plan to aid your development. Click here for help accessing a specific page number in your eBook.
Extracting appropriate information from the NAB company portfolio, where applicable. You should fill in other required items in the template using your personal preferences.
Describe the trends in the non-alcoholic beverage industry, especially the specific type of beverage category you have chosen. Justify at least three (3) reasons why you have chosen this type of non-alcoholic beverage.
Hints: Research and outline beverage industry trends. Consider the size and growth rate of the industry overall and the specific beverage type you have chosen. Use the worksheet in the course text (p. 88 | Past and Future Growth of Your Industry) to help you project the future growth rate. Consider the use of industry associations and search engines to find reliable, recent data.
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Running head: SWOT ANALYSIS
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SWOT Analysis: Wacky Crazy Bubblies Flavor Drinks.
Name:
Institution:
SWOT ANALYSIS
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Wacky Crazy Bubblies Flavor Drinks.
My dream will be aim to kids all under 17 years of age. I would have different colors and
different flavors. The bottle will stand out from competitors. The drink would be healthy and
organic with no sugars added. The juice would have a sweet taste that kids would love and
parents approve. Wacky Crazy Bubblies is family owned and operated the company for over ten
years. We served the finest fruits and vegetables to create a natural product. Each bottle is a
wholesome and natural prescription for health inside and out.
SWOT Analysis
To enhance performance, a company must integrate business management with internal
and external factors. The identification of internal strengths, weaknesses, in addition to external
opportunities and threats, occur through SWOT analysis (Houben, Lenie & Vanhoof, 1999). The
analysis has gained popularity because of its simplistic and practical nature. To ensure success
organizations should use the framework as a dynamic part of the business development and
management process (Pickton, & Wright, 1998).
Strengths
Changes in tastes and preference of consumers and inclination towards the consumption
of convenient and healthy beverages have led to an increase in demand for non-alcoholic drinks.
Companies in this indu...